article thumbnail

Campaign for comedy improv chain highlights how to harness FOMO in marketing

Creative Boom

But ultimately, it succeeds in reminding people that a night of live entertainment is a million times more enjoyable than staying at home and watching bad TV – especially if they see this commercial while doing exactly that. It also works because The Improv is already a well-established brand.

Marketing 358
article thumbnail

Online Video Marketing: Essential to Digital Advertising

Inkbot Design

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. With platforms like YouTube and the rise of video across social media, implementing online video marketing should be a priority for businesses looking to succeed in today's digital landscape.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Rafael Medeiros on enduring the Hollywood strikes as a freelance graphic designer

Creative Boom

The importance of entertainment Rafael might not be a filmmaker, but working in LA, he couldn't fail to be affected by the strikes. Los Angeles depends so much on the entertainment industry," he explains. "In So that stops the development of campaigns for shows that have already wrapped production." The result was so cool.

Freelance 323
article thumbnail

Ultimate Guide to Video Marketing on YouTube

Inkbot Design

Ultimate Guide to Video Marketing on YouTube Video marketing has exploded in popularity over the last decade. To capitalise on video marketing, brands need a strategic approach considering their business goals, target audience, content formats, optimisation best practices, and more. than all cable TV networks combined.

article thumbnail

Video Content Marketing Strategy: A Comprehensive Guide

Inkbot Design

Video Content Marketing Strategy: A Comprehensive Guide Hey there, fellow marketers! And when combined with a well-crafted marketing strategy, video can be a game-changer for your brand. What is Video Content Marketing? Video content marketing uses video across various platforms to promote a brand, product, or service.

article thumbnail

Must-See Marketing Movies to Inspire Success

Canny

Like you, we can’t get enough of marketing movies and marketing-focused television. That said, if you were to ask me to pick between the two, I’d more than likely go with a movie where marketing is one of the main elements. Marketing movies, on the other hand, tend to be a lot easier to digest, in my opinion. Steve Jobs.

Marketing 147
article thumbnail

7 Search Engine Marketing Trends To Be Aware Of

Inkbot Design

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 142