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Co-Marketing: A Powerful Strategy for Business Growth

Inkbot Design

Co-Marketing: A Powerful Strategy for Business Growth Co-marketing, partnership marketing, or alliance marketing is an innovative approach for dramatically increasing the reach, exposure, and resources available to participating businesses. This ensures mutual benefit. This keeps the partnership accountable.

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How to Manage a Marketing Budget

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How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

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Marketing Project Management: Strategies for Success

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Marketing Project Management: Strategies for Success Picture this. If you're a marketing manager, this might sound like an average day in the office, and the term ‘project management' is likely something you're familiar with. But how effectively are we managing our marketing projects?

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40+ Essential Tools for Branding and Marketing

Inkbot Design

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. Logo design tools on the market range from: Canva: User-friendly drag-and-drop templates to customise a logo with images, shapes, and fonts. Free basic package.

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12 Best Marketing and Branding Strategies

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12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. This comprehensive guide outlines the top marketing and branding strategies to help you identify what will best promote your business, reach your target audience, and achieve your goals.

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Top 10 of 2023: Our Favourite Public Spaces

Azure Magazine

From landscapes that address climate change (while welcoming cultural and social life) to a rich variety of parks, plazas and buildings — and even infrastructure projects — that engage the urban realm, the best public spaces are a celebration of community and collective spirit.

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Learning From Barcelona: A New Future for Toronto’s Public Parks

Azure Magazine

A little over a year ago and without much fanfare, City of Toronto Council approved two important documents related to the provision of parks and recreational amenities: the Parkland Strategy and the Parks and Recreation Facilities Master Plan Implementation Strategy (FMP Strategy).