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BrandOpus refreshes McCain's packaging portfolio

Creative Boom

A bespoke font and hand-printed illustrations created using real potatoes take centre stage in the new designs. BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets.

Portfolio 430
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The 25 creative studios inspiring us the most in 2025

Creative Boom

This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets. Visitors were invited to interact with the installation by flipping pages, constantly revealing new layers of design and a hidden message: "Enjoy books!" You can read more about the project here.

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6 Graphic Design Strategies to Implement in Real Estate Websites

Graphic Design Junction

Graphic design is a critical aspect that deserves the utmost attention, just like companies such as Cream City Homebuyers have successfully implemented. A memorable and consistent graphic design strategy is essential in the competitive real estate market, as finding ways to differentiate yourself is crucial.

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10 Top Graphic Design Trends for 2025

Graphic Design Junction

Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge. For example, the streetwear brand Off-White uses dark backgrounds with pops of neon in their digital presence and marketing campaigns.

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Creating Memorable Product Packaging Through Graphic Design

Graphic Design Junction

The Art and Impact of Package Design: A Deep Dive Package design, a critical component of marketing and commerce, began as a simple utilitarian object with the sole purpose of protecting products from damages. Stage four involves conducting research about the brand’s clients, market trends, target audience, and design strategy.

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Building Brands: A Step-by-Step Guide to Visual Identity Design

Graphic Design Junction

Research and Discovery The first step in visual identity design is research and discovery. This phase involves understanding the market, competitors, and audience. By analyzing competitors, designers can identify gaps in the market and opportunities for differentiation.

Brand 294
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Amy Pastre and Courtney Rowson on 13 years of running a studio and where they believe design is heading next

Creative Boom

Amy: Though it wasn't logical to start in the middle of an economic crisis, we knew that we'd be positioned for success if we could make it in that market. Now, they come to us to help create, guide and translate their business through design, strategy, and story. Evereden © SDCO Partners. Wheelies © SDCO Partners.

Client 370