Creative Boom

JANUARY 14, 2025

While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation. It needed to transition from a property-led brand to one that champions place and experience, speaking to a wider audience and showcasing the vibrant lifestyle and cultural experiences that define it.

Branding 408

Branding Brand Animation Graphic 408

Creative Boom

APRIL 8, 2025

"As an exciting and disruptive extension to our line, Refreshers is designed to drive penetration, recruiting new users and boosting our ambition to become the most loved RTD coffee brand in the market." Marks' approach was rooted in local consumer insight and cultural semiotics. Design-wise, the label balances familiarity with flair.

Portfolio 341

Portfolio Marketing Marketing Patterns 341

Creative Boom

JANUARY 28, 2025

Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. Strategy Quite a few creatives seem to be pushing back on the word "strategy," and who can blame them? Maybe we should just start calling it a plan or be prepared to go a little deeper.

Client 469

Client Marketing Marketing Branding 469

Creative Boom

OCTOBER 22, 2024

A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.

Branding 449

Branding Brand Interior Design Portfolio 449

Creative Boom

JANUARY 28, 2025

Futurists are already trying to guess what characteristics will define this group, whether it's significant technological integration, a culture of enhanced curiosity and inclusivity, or a hyperawareness of sustainability. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.

Education 244

Education Brand Branding Digital 244

Creative Boom

OCTOBER 21, 2024

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

Branding 436

Branding Brand Client Agency 436

Creative Boom

JUNE 15, 2025

Many members describe it as a refuge from algorithm-driven self-promotion culture, reminiscent of the early internet when connections mattered more than engagement metrics. Members are left with practical strategies for reframing rejection as a powerful growth tool—the kind of mindset shift that can unlock years of creative potential.

Networking 322

Networking Freelance Freelance Self-employed 322

Creative Boom

NOVEMBER 11, 2024

From sustainability strategies and AI-driven creative processes to fostering new talent and redefining brand simplicity, these thought leaders have shared their visions and strategies for 2025 with us. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good.

Client 477

Client Branding Brand Agency 477

Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Branding 195

Branding Brand Fashion Digital 195

Creative Boom

JANUARY 15, 2025

Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. After graduating, Zhang continued working for Nike, leveraging those connections and building on her understanding of the brand.

Arts and Crafts 434

Arts and Crafts Branding Brand Education 434

Creative Boom

OCTOBER 6, 2024

Illustration by Mia Angioy for Creative Boom In the fifth of our special six-part series, we look at the cutting-edge developments shaping the future of audiovisual design and how they're set to transform brand experiences by 2025. And this means every brand needs to consider how its audio identity translates into a 3D space.

Brand 483

Brand Branding Digital Artist 483

Creative Boom

JANUARY 29, 2025

Best of all, this is a flexible degree that can be tailored to your interestsfor example, in app development, animation, visual identity and branding, illustration, photography, typography and publishing, or graphic design in general. She continues to judge major industry awards, including Creative Circle, D&AD and Campaign Big.

Graphic Design 313

Graphic Design Graphic Animation Magazine 313

Creative Boom

MAY 1, 2023

Branding agency How&How has created a new identity for the 'street side bar' brand YumBun, rooted in 'progressive optimism'. How&How co-founder and Creative Director Cat How designed the original Yum Bun logo when the brand launched 15 years ago. "It The signature brand bao goes full-blown fluffy friend.

Branding 526

Branding Brand Agency Patterns 526

Creative Boom

AUGUST 6, 2024

In the wake of this restoration, the theatre decided to launch a comprehensive rebrand and refreshed brand identity. So they turned to Good Noise , a Brighton-based creative agency specialising in branding for food, drink and hospitality. The new brand was unveiled to the public with a series of celebratory events and promotions.

Agency 460

Agency Branding Brand Publication 460

Creative Boom

FEBRUARY 22, 2022

Dutch agency Verve has launched its new brand identity for African fintech Flutterwave , which has just been valued at over $3 billion, currently making it the highest valued African startup on the continent. The whole identity and brand strategy is grounded on this single story and pulls through across the new brand and its assets.".

Agency 540

Agency Brand Branding Photography 540

Creative Boom

JUNE 23, 2024

Delving into the interplay between creativity, process, and building a studio practice in graphic design and branding, the book reveals key insights and strategies from Owens' career. Owens always intended for A Visible Distance to go beyond autobiography, as he wanted to be able to share tactical strategies and ideas with readers.

Arts and Crafts 483

Arts and Crafts Publishing Publishing Graphic Design 483

Creative Boom

OCTOBER 10, 2023

Put simply, they're pretty much the OGs of modern branding design. They went on to help develop some of the world's most iconic brands, including The Beatles' Apple Records, Unilever, Johnson & Johnson, Google, Airbnb, the NHS and the London 2012 Olympic Games. That's not to knock tech branding per se, of course.

Agency 501

Agency Branding Brand Client 501

Creative Boom

JUNE 10, 2025

Brands with deep-rooted histories face a unique challenge in preserving their legacy and keeping it alive in a way that resonates with today's audiences. Converse, a brand with over a century of cultural relevance, has approached this conundrum with a creative strategy that looks both backwards and forward.

Textures 222

Textures Graphic Design Branding Brand 222

Creative Boom

AUGUST 12, 2024

This presented a new opportunity to collaborate and launch a new brand for a series of tap rooms that could appeal to a broad, diverse audience. To help create this new brand, they turned to ORCA , a Bristol-based brand agency with whom they'd already worked on a previous project. In 2023 they achieved B Corp certification.

Agency 412

Agency Brand Branding Typography 412

Creative Boom

MAY 12, 2024

Graphic design is an ever-evolving field, shaped by new technologies, changing consumer behaviours, and broader cultural shifts. And as brand people, we're trying to build something that lasts. But with branding, the primary objectiveness is distinctiveness." So you can't stand still for too long. Out of that, everything flows.

Graphic Design 511

Graphic Design Graphic Agency Client 511

Creative Boom

JUNE 27, 2022

As head of design at Gretel NY , Dylan Mulvaney is the creative force behind brand identities for Apple, Netflix and Vice. Described by Gretel as "a low profile dude who has been behind some of our highest-profile work", Dylan's expertise lies in translating a brand's core values, strategy, and voice into striking visual executions.

Graphic Design 519

Graphic Design Graphic Branding Brand 519

Creative Boom

JUNE 12, 2025

Developer and digital art director Dan Powell explains how he used custom typography and generative tools to design the brand identity for Frontify Futures, an exciting new platform that explores tomorrow's brand-building landscape. Who knows where branding will go in the future? The system's alive; that's the point.

Branding 236

Branding Brand Arts and Crafts Animation 236

Creative Boom

SEPTEMBER 11, 2024

But now it's back, and the brand has been reinvented from the ground up. Now, though, it's being brought back to life with a brand-new visual and verbal identity in partnership with Tavern. Tavern is a branding and design agency based in Brooklyn specialising in crafting modern heritage brands.

Brand 492

Brand Branding Agency Inspiration 492

Creative Boom

JUNE 12, 2023

So when the legendary Blue Note Jazz Club teamed up with a craft cocktail brand and tasting room, Wandering Barman, to create a new signature drink, that threw up an interesting design challenge. One that Team , an independent strategy and design studio based in Brooklyn, were keen to take on.

Packaging Design 532

Packaging Design Brand Branding Graphic Design 532

Graphic Design Junction

NOVEMBER 15, 2024

With these advancements, the graphic design trends continues to evolve, driven by new technology, cultural shifts, and bold ideas. Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art.

Graphic Design 242

Graphic Design Graphic Textures Color Schemes 242

Creative Boom

DECEMBER 3, 2023

A new brand for Cardiff University evokes a century-long spirit of unity and progress, helping the institution attract the calibre of staff and students it deserves. To address this and broader cultural challenges at the institution, strategy and design consultancy Only were tasked with transforming its image.

Marketing 470

Marketing Marketing Consulting Branding 470

Creative Boom

DECEMBER 16, 2024

Designed by Kingdom & Sparrow, Delancia transforms South Portuguese wine into a design-driven celebration of landscape, culture, and everyday moments one illustrated bottle at a time. In short, just as with food, where the first bite is with the eye, much of the enjoyment of wine stems from its branding.

Branding 419

Branding Brand Illustration Illustrator 419

Creative Boom

MARCH 12, 2024

Global brand consultancy Wolff Olins has created a new visual identity for Decathlon, introducing a new brand icon known as 'L'Orbit' that expresses the brand's new purpose ', to move people through the wonders of sport.' I mean, would you have guessed it was the world's third biggest sports company? Us neither.

Sports 541

Sports Branding Brand Portfolio 541

Creative Boom

MARCH 18, 2025

Vietnamese art retailer TiredCity has revealed a striking rebrand, including a new typographic system, refined visuals, and a dynamic design language that reflects the brand's evolution in Vietnam's contemporary creative scene. The rebranding aligns with TiredCity's "Art for Everyone" strategy, which aims to democratise art appreciation.

Arts and Crafts 195

Arts and Crafts Brand Branding Art 195

Creative Boom

APRIL 16, 2024

Almost two decades since entering the market with a vision to shake up the traditional wine connoisseur space, Virgin Wines recently decided it needed to adapt and refine its brand to better reflect its unique value proposition. These are intended to evoke the light refracting through swirling wine.

Marketing 487

Marketing Marketing Branding Brand 487

Creative Boom

NOVEMBER 26, 2023

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. Perhaps most importantly, Regular Practice also focuses on putting strategy at the heart of their design work.

Branding 476

Branding Brand Client Agency 476

Creative Boom

APRIL 28, 2024

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. And that's why a branding agency like Unfound Studio is well worth talking to.

Branding 492

Branding Brand Client Agency 492

Creative Boom

MARCH 11, 2024

Strategy and copy agency Opening Line has released a new publication, Between the Lines, which explores the vast and often misunderstood world of brand language through the lens of the creative industries. Generally, the branding industry is more guilty than advertisers when it comes to skipping over the verbal identity.

Publication 505

Publication Branding Brand Advertising 505

Creative Boom

SEPTEMBER 26, 2024

A new protest-inspired brand symbol was designed to compliment Mozilla's custom wordmark and typeface family, helping the brand to stand out in a sea of sameness. JKR's approach to the rebrand involved understanding how the brand exists already in people's minds to unearth what is truly memorable about it.

Internet and Software Development 496

Internet and Software Development Brand Branding Portfolio 496

Creative Boom

DECEMBER 13, 2023

Regular Practice explains how it's made Japanese mochi into an upmarket brand. So branding plays a key role. Target market Hailing from galleries, not agencies, Regular Practice describes itself as having "the sensibilities of the art world, with the capabilities of the brand world. We'd highly recommend it.)

Travel 459

Travel Textures Branding Brand 459

Creative Boom

MARCH 7, 2022

She's well known for working with big brands, writing human interest pieces, and promoting the value of diverse thinking. Olivia Christian has worked as a brand strategist for more than 15 years. She co-founded her branding and creative agency The Working Assembly , while pregnant with her first child in 2017. Charlotte Adorjan.

Inspiration 508

Inspiration Arts and Crafts Graphic Design Agency 508

Creative Boom

JUNE 9, 2025

Performance insole leader Superfeet partners with MLTI NYC to unveil a vibrant new brand identity, blending science, motion, and soul to meet the demands of modern athletes. This brand refresh is about much more than a new look; it marks a new chapter in how we serve today's athletes," says Trip Randall, CEO of Superfeet.

Branding 244

Branding Brand Production Sports 244