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Nothing can replace true human creativity, and a personal touch is something clients will always crave. And, to put things in context, the wider creative industries have had a rocky year, too, impacting the demand for illustration. A consistent style with a point of view It's nothing new.
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The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. At the same time, StepChange needed to position itself as a leading authority for lenders to give their support and refer any clients who might need help with debt. So what to do?
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