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Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

Our strongest projects happen when every team member is involved in the creative process." Research and strategy are seen as essential components of the creative process, not just preliminary steps. "By She continues, "Each individual brings unique perspectives and skills.

Client 486
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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. And, to put things in context, the wider creative industries have had a rocky year, too, impacting the demand for illustration. A consistent style with a point of view It's nothing new.

Agency 482
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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. And, to put things in context, the wider creative industries have had a rocky year, too, impacting the demand for illustration. A consistent style with a point of view It's nothing new.

Agency 447
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Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

But by understanding AI's limitations, refining a unique style, and embracing new tools, creatives can stay ahead. Whether it's Coca-Cola, Adidas or BMW, AI is being used by some of the world's richest companies to cut costs and do the work of creatives.

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Why motion is the future of brand identity, and how to do it right

Creative Boom

And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start. For tech refurbishment platform Back Market , for instance, motion identity became more than just animation: it was a dynamic way to embody the company's commitment to sustainability.

Branding 449
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

As we approach 2025, the creative industry stands at a fascinating crossroads. To gauge the industry's mood, we've spoken to leading creative directors, agency founders, and industry visionaries about the trends they believe will define 2025. Some, like creative director Michael Freimuth , are giving it a cautious welcome. "As

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How The Designers Foundry went from side project to global type provider

Creative Boom

Since then, this New Zealand foundry has carved out its niche in the competitive world of typography through a combination of accessible design and creative merchandising. Bisel by The Designers Foundry The New Zealand type foundry has been offering quality, accessible and interesting typefaces to designers since 2012.

Fonts 459