Creative Boom

MAY 1, 2024

With the help of advertising agency No Fixed Address, it's launched with a visual identity built around sound. For Stuart Macmillan, executive creative director at No Fixed Address, the concept of ideophones and onomatopoeia would prove to be the jumping-off point for the identity. Sound is the unsung hero of video games.

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Inspiration Client Agency Brand 446

Creative Boom

APRIL 8, 2024

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace. However, this success also posed a challenge.

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Brand Branding Agency Portfolio 445

Creative Boom

OCTOBER 10, 2023

It's become a brand we see on our city streets and suburbs, with employees whizzing by on electric bikes to deliver restaurant food to our homes. Today, Deliveroo's in-house creative agency has unveiled a refreshed identity, but it's more of an evolution than an overhaul.

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Agency Brand Branding Coding 355

Creative Boom

DECEMBER 3, 2023

The design agency has hit all the right notes with its new branding for the UK domestic abuse and sexual violence charity. And that's exactly what Osch , a design agency established by Oscar Park and Chloë Roach, have managed with their new branding and website for Tender. And there's nothing wrong with that.

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Brand Branding Agency Graphic Design 424

Creative Boom

JUNE 11, 2023

Paul Bailey and Mike Sullivan explain how and why they're archiving the work of some of our most-missed graphic design agencies. Here at Creative Boom, we aim to bring you the latest and freshest designs on a daily basis to give you inspiration for your own projects. It turned out the designers hadn't heard of any of them.

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Agency Digital Brand Branding 389

Creative Boom

MARCH 31, 2024

We caught up with him to hear how he made his own opportunities, got crowned a pop star art director, and hacked the industry by creating an agency that does everything differently. Practical jokes were a way of maintaining our sanity or perhaps employing our underused creativity." His life wasn't always like this, though.

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Travel Agency Client Brand 315

Creative Boom

APRIL 24, 2024

The world's largest gaming retailer, GameStop, has collaborated with global branding agency WMH&I to create Candy Con, a ground-breaking controller that players can customise to their heart's content with a colourful array of faceplates, thumbsticks, and directional pads. It's visceral, simple, and fun.

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Marketing Marketing Theme Agency 419

Creative Boom

MARCH 8, 2023

Image licensed via Adobe Stock In honour of International Women's Day , Creative Boom invited female founders from seven creative agencies across the US and UK to share their experiences and advice on what it takes to build an agency from the ground up. Here's what they had to say.

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Agency Client Artist Media 501

Creative Boom

FEBRUARY 5, 2024

Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. is about taste in more than one way," Carl Larsson, creative director & partner at Everland, explains.

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Brand Branding Production Marketing 428

Creative Boom

SEPTEMBER 24, 2023

These behind-the-scenes champions of artistic talent serve as the bridge between artists and the industries that crave their creativity. David Goldman Agency When David Goldman launched his own firm in 1980, he aimed to represent world-class talent and offer great personal service to clients. David Doran, represented by B&A 2.

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Artist Illustration Illustrator Arts and Crafts 455

Creative Boom

OCTOBER 23, 2023

Often, when a client comes to a design agency looking for brand reinvention, there are certain red lines you cannot cross: a case of working with what you've got. It's yet more superlative work from the team that in 2023 have also created a vibrant new visual identity for LQBT+ app Lex and potent new branding for creative agency GUT.

Brand 429

Brand Branding Agency Art 429

Creative Boom

APRIL 28, 2024

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. Creatives who came up through the era of print design are now faced with a world of TikTok, Temu, and live-streamed shopping on Twitch. The agency itself is young, having been founded in 2018.

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Brand Branding Client Agency 358

Creative Boom

FEBRUARY 14, 2022

In her brand refresh for a photography agency based in Helsinki, Sofia Pusa went back to the basics of photography and the concept of the F-stop, crafting a visual language that considers why light is always needed to capture the perfect picture. Discover more of Sofia's work at www.sofiapusa.com.

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Agency Photography Brand Branding 525

Creative Boom

APRIL 10, 2024

As the RSPCA celebrates 200 years of working to help animals live fairer and better lives, it has launched a new purpose, positioning, and brand identity designed by Jones Knowles Ritchie (JKR). Animal iconography also features across the new brands, with an animal reflective of the regional wildlife matched up to each location.

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Animation Brand Branding Sports 494

Creative Boom

MAY 12, 2024

The London agency reveal how they developed the visual identity of Trulli Ulivi, a new brand of high-quality Italian olive oil. The brand is now launching with a flagship extra-virgin olive oil, which encapsulates the producer's commitment to its home city of Ostuni through every aspect of its production and design.

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Brand Branding Arts and Crafts Agency 302

Creative Boom

DECEMBER 13, 2023

With the pet sector booming, Asda wanted its own-brand pet food ranges – Hero for dogs, Tiger for cats – to discard their budget connotations. So it asked enlisted branding, design and communications agency Stormbrands to refresh and modernise its offerings in the face of increasing competition.

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Brand Branding Agency Architecture 309

Creative Boom

FEBRUARY 17, 2023

Credit: James Hurst / Punk Works The former Head of Brand Design at Google opened his own studio, Punk Works, this January. Hurst recently sat down with Creative Boom to introduce his new venture and share why he wants more branding agencies to embrace their punk side. I'm an ardent surfer," he told Creative Boom. "I

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Agency Client Brand Branding 341

Creative Boom

NOVEMBER 13, 2023

As businesses battle to survive the coming global turmoil, good design will be vital in helping them stand out visually, connect with their audiences, and create the brand loyalty they so desperately need. Range of work by Primary That's led to the explosion of the 'design subscription' agency model this year.

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Graphic Design Graphic Brand Branding 522

Creative Boom

JUNE 27, 2023

Image licensed via Adobe Stock A well-crafted brief is the cornerstone of effective branding. And whatever direction your creative team goes in, the brief is always there to refer back to, like a creative contract, grounding you and ensuring everyone's on the right track. It also may require a big investment of time.

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Agency Brand Branding Client 459

Creative Boom

JANUARY 28, 2024

When it doesn't discard a brand name and over a decade of global recognition? In essence, JKR needed to enhance the brand system to support Uber's transition to a full mobility brand (go anywhere, get anything) with an adaptable brand architecture system. Uber was a perfect example of this.

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Brand Branding Architecture Agency 428

Creative Boom

MARCH 9, 2023

Creative Agency/Design Studio: &Walsh &Walsh founder Jessica Walsh shares what drives her as an agency founder, why imposter syndrome is unavoidable, and her best advice for aspiring female founders. Jessica Walsh is a force of nature in the creative world. How has founding a creative agency enriched your life?

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Agency Client Production Brand 477

Creative Boom

JANUARY 31, 2024

Online estate agency disruptor Purplebricks went from being worth an estimated £1.4 But now the brand is revitalised by its new owners thanks to work by London-based agency Regular Practice. We aimed to modernise the brand for today's more digitally native world. billion to being sold for £1 last year.

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Agency Marketing Marketing Brand 327

Creative Boom

SEPTEMBER 20, 2023

Branding for young people is full of pitfalls, from appearing patronising to engaging in cliches. So they recently came to award-winning creative agency SomeOne to help rebrand the organisation, ready for a new generation of musicians to play their part. Their feedback has been overwhelmingly positive."

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Brand Branding Agency Photography 411

Creative Boom

MARCH 7, 2022

And what better time could there be to celebrate some of the most amazing women in the creative sector? Charlotte Adorjan is a creative director and copywriter with 20 years' experience under her belt, 17 of them at AMV BBDO, one of London's most creative ad agencies. Image licensed via Adobe Stock. Charlotte Adorjan.

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Inspiration Arts and Crafts Graphic Design Agency 394

Creative Boom

APRIL 16, 2024

Crafted by Norwich agency Borne , it's designed to breathe new life into the range and emphasise the "joy of wine from grape to glass". Nathan Wadlow, brand and digital marketing director at Virgin Wines, said it was the company's intention to not only be recognised but to be hugely known for excellence.

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Marketing Marketing Brand Branding 351

Creative Boom

APRIL 5, 2023

Washington DC-based design agency Design Army has created a new sci-fi-inspired campaign for a local optician, dubbed Adventures In A-EYE. While most of us are already sick to death of hearing about everything AI – and there's far from been a dearth of creative projects exploring the possibilities of ChatGPT et al., Says Lefebure.

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Agency Travel Typography Inspiration 477

Creative Boom

FEBRUARY 9, 2023

Credit: Kingsland New York agency Kingsland wanted to give employees a calling card – but a run-of-the-mill business card wouldn't cut it. As an agency, Kingsland's brand has always leaned into a richer aesthetic than most design and brand studios out there. I'm very inspired by alchemy," Brundage told Creative Boom. "I'm

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Inspiration Agency Client Brand 344

Creative Boom

OCTOBER 31, 2023

How have the Hollywood writers' and actors' strikes impacted visual creatives? He's since worked on several global campaigns and for well-known international brands, including Disney+ and Apple TV+. Upon arriving, Rafael secured an internship at DISTINC, a branding and design firm that later sponsored him for a work visa.

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Freelance Freelance Graphic Design Graphic 315

Creative Boom

FEBRUARY 19, 2024

Image licensed via Adobe Stock We asked the Creative Boom community what tools save them the most time and effort, and here's what they had to say. It doesn't matter how talented you are in your chosen creative discipline; that's only half of the work of being a successful freelancer. Standards Site New to create brand guidelines?

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Freelance Freelance Agency Graphic Design 397

Creative Boom

MARCH 14, 2023

Previously managing director at Wieden + Kennedy, Paulo Ribeiro's new agency has a sneaker branding project that pays unexpected tribute to the creative world. If you're a creative, probably not. Because that's exactly what the new sneaker brand Novella is all about.

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Sports Agency Artist Brand 391

Creative Boom

MARCH 25, 2024

Northern native Hello Rabbit – aka Helen Rabbitte – tells us how she went from working at a posh popcorn brand to getting in with the top dogs in the music industry. In London, you're exposed to a lot more culture and diversity", says Rabbitte, which she feels brings something new and fresh to her creativity.

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Graphic Design Client Graphic Artist 343

Creative Boom

FEBRUARY 5, 2024

Arts for Dementia envisions everyone affected by early-stage dementia finding, enjoying and benefitting from creative activities. The rebrand reflects this vision, emphasising possibilities and recognising the agency individuals maintain even after a diagnosis. And to show their optimism, agency, and determination.

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Art Agency Brand Branding 431

Designspiration

MAY 24, 2023

Twistudio french creative brand direction design designer agency website inspiration webdesign www.mindsparklemag.com Mindsparklemag

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Agency Inspiration Brand Branding 52

Creative Boom

MARCH 25, 2024

Padel Social Club's aim is to increase padel's popularity in the UK by championing "originality and authenticity" through its brand identity. Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK.

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Sports Brand Branding Photography 454

Designspiration

MARCH 10, 2023

Twistudio french creative brand direction design designer agency website inspiration webdesign www.mindsparklemag.com Mindsparklemag

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Agency Inspiration Brand Branding 52

Creative Boom

NOVEMBER 21, 2023

The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Our new brand charts an ambitious course for our future," says Teemu Suviala, global chief creative officer. "We

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Agency Consulting Inspiration Theme 302

Creative Boom

MARCH 21, 2024

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Amp also found that beer brands claimed 50% of the top ten slots in the ranking.

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Brand Branding Marketing Marketing 345