Inkbot Design

JULY 17, 2023

The Science of Colour Psychology: How It Impacts Brand Perception Hey there, fellow brand enthusiasts! Have you ever wondered why some brands captivate us effortlessly while others fail to make a lasting impression? In the fascinating world of branding, colours hold immense power. Don't believe me?

Brand 129

Brand Branding Self-employed Marketing 129

Template Monster

APRIL 23, 2024

It’s crucial to design it thoughtfully, ensuring it reflects your brand identity and appeals to your target audience. One of the key elements of web design is choosing the right colour palette, and for an electrician's website, this decision holds particular significance.

Brand 52

Brand Branding Color Color Schemes 52

Inkbot Design

DECEMBER 30, 2023

Successful Logo Design in 15 Simple Steps A company's logo is often a customer's first impression of your brand. Simplicity is Key The most iconic brand logos like Apple, Nike, and McDonald's feature simple graphics. Lindsey Andrews, Designer & Brand Strategist Keep it Simple Guidelines. Stick to one or two colours.

Fonts 95

Fonts Brand Branding Logo Creation 95

Inkbot Design

NOVEMBER 28, 2023

How To Define Your Brand Through Visual Design Visual design plays a critical role in defining your brand. The colours, images, typography, and other elements you use instantly communicate who you are to customers. So, your visuals must align with your brand identity. So, your visuals must align with your brand identity.

Brand 98

Brand Branding Fonts Layout 98

Inkbot Design

MAY 24, 2024

Creative Branding Ideas: Crafting an Unforgettable Identity Have you at any time landed on a product, business, or ad campaign that instantaneously fascinated you? More often than not, this would be an encounter with intelligent branding. Building a powerful brand is not just about putting logos on things. What’s their secret?

Brand 89

Brand Branding Arts and Crafts Inspiration 89

Inkbot Design

JULY 9, 2023

We'll explore everything from colour psychology to typography, sustainable materials, innovative shapes, and more. Get ready to unleash your creativity and create packaging that grabs your brand's attention and tells a compelling story. That's right, folks. Are you ready? Now, let's talk about why this research is so essential.

Packaging Design 144

Packaging Design Production Brand Branding 144

Inkbot Design

MARCH 4, 2024

These logos are more than just mere graphics; they are powerful branding tools that shape our perceptions and forge emotional connections with the brands they represent. The Evolution of the Samsung Ellipse While the ellipse has been a part of Samsung's branding for decades, the logo underwent a subtle yet significant revamp in 2015.

Brand 87

Brand Branding Arts and Crafts Production 87

Inkbot Design

APRIL 8, 2024

Colour Rules for UI Design: Paint Your Interface with Purpose Colours should not be taken lightly when it comes to interface design. The colours you choose will impact several aspects of your design, too. They’ll affect usability, accessibility, branding and emotions, to name a few things.

Coding 84

Coding Brand Branding Animation 84

Inkbot Design

SEPTEMBER 5, 2023

Restaurant Logo Design Tips: Crafting a Memorable Brand Your restaurant's logo is more than just a visual symbol – it represents your brand's identity and shapes your customers' expectations from the moment they see it. Get it wrong, and you'll struggle to build brand recognition. What is the essence of your brand?

Brand 95

Brand Branding Fonts Arts and Crafts 95

Inkbot Design

JANUARY 17, 2024

Top 10 Most Iconic and Recognisable Game Logos Game logos are more than just a brand – they become ingrained in our minds as gamers. We'll explore the origins, meaning, and psychology behind the top 10 iconic video game logos. Psychology The white space around the central green shape creates a welcoming, open feel.

Arts and Crafts 82

Arts and Crafts Graphic Design Fonts Graphic 82

Inkbot Design

DECEMBER 12, 2023

From establishing your brand identity to budgeting for operational costs, strategically mapping out every aspect of your company is fundamental during the startup process. However, implementing an expertly designed, unique logo sets the visual identity for your entire brand. Do You Need a Logo Design for a New Company?

Brand 95

Brand Branding Vectors Typography 95

Creative Boom

MARCH 9, 2023

As he prepares to exhibit 15 brand-new works – including paintings, sculptures and pictorial installations – at Dorothy Circus London, we chatted with Samson to learn more about his unique approach to art. I draw inspiration from nature and the vibrant colours found in flowers and flora," he responds. "In

Artist 391

Artist Art Travel Fashion 391

Inkbot Design

APRIL 25, 2024

Brand Consistency and Web Design: The Key to Online Success We inhabit a universe that is highly concerned with first impressions. Ensure your brand is consistent throughout every aspect of its web presence. Ensure your brand is consistent throughout every aspect of its web presence. What Is Brand Consistency?

Web Design 70

Web Design Web Design Brand Branding 70

Inkbot Design

JANUARY 2, 2023

Psychology of Colours in Web Design : Colour Perception. Although you may have yet to research the psychology of colours in web design, you already know that specific colours bring different emotions and meanings. Colour choice plays a significant role in marketing, branding, and web design.

Web Design 121

Web Design Web Design Brand Branding 121

Inkbot Design

FEBRUARY 17, 2024

Colour Semiotics in Branding: The Hidden Language of Colours Colours are more than just pretty hues to brighten our days. In branding, colours speak a secret language that can make or break a company's success. What is Colour Semiotics? To start, let's define what the heck colour semiotics even is.

Brand 66

Brand Branding Marketing Marketing 66

Inkbot Design

JANUARY 20, 2024

The 15+ Best Logo Design Courses to Advance Your Career Logos are one of the most critical elements of effective branding. A great logo instantly communicates the essence of a brand in a simple, memorable and visually appealing way. Expand Your Creativity Logo design requires sharp, creative thinking.

Arts and Crafts 87

Arts and Crafts Client Portfolio Graphic Design 87

Inkbot Design

JANUARY 3, 2024

Design Psychology: Understanding Design and Human Behaviour Design psychology is an emerging field that explores the relationships between human behaviour and the designed objects, environments, systems, and services people interact with daily. Design decisions influence individual well-being and societal outcomes on a larger scale.

Arts and Crafts 97

Arts and Crafts Patterns Architecture Programming 97

Inkbot Design

SEPTEMBER 22, 2023

The History of Logos: Where Branding Started The history of logos is intrinsically tied to the evolution of branding and visual identity. From ancient civilisations to the digital age, symbols have served as powerful tools for communication and brand recognition.

Brand 77

Brand Branding Arts and Crafts Digital 77

Inkbot Design

AUGUST 25, 2022

Logos are an integral element of any branding process. Fonts can also be choreographed to illustrate brand persona and authority and draw on the target audience's emotions. Picking the right font can be difficult, but these categories help designers gauge how to pair fonts together in branding guides and logo design. Typography.

Brand 115

Brand Branding Fonts Typography 115

Inkbot Design

FEBRUARY 16, 2024

More than just a graphic design , a logo is the face of a brand and conveys what a company stands for. It serves as a constant visual reminder to choose one brand over another. Two popular coffee chains demonstrate this well: Any customer can quickly tell the two brands apart with just a glance.

Brand 98

Brand Branding Animation Marketing 98

Inkbot Design

AUGUST 23, 2023

With consumers overwhelmed by constant information and marketing messages, the right logo design is vital to capture attention and convey what sets your brand apart. We will outline best practices for creating an engaging and memorable logo tailored to your brand identity and goals.

Arts and Crafts 119

Arts and Crafts Brand Branding Digital 119

Inkbot Design

JULY 13, 2023

eCommerce Logo Design: The Power of Visual Branding Where online shopping is the norm and competition is fierce, a well-crafted logo can be the key to unlocking success for your eCommerce venture. Did you know that 94% of consumers are more likely to be loyal to a brand that exhibits transparency? And guess what?

Brand 107

Brand Branding Arts and Crafts Typography 107

Inkbot Design

NOVEMBER 14, 2023

With strategic thinking and creativity, you can craft a logo that represents your brand and grabs people's attention. Understand Your Brand Identity and Audience Before designing an effective logo , you must understand who you are as a brand. Your logo should symbolically encapsulate your brand identity. What doesn't?

Fonts 92

Fonts Brand Branding Media 92

Inkbot Design

JANUARY 10, 2024

Logo Design Rules: 10 Golden Rules for Crafting Logos Logos are one of the most vital elements of any brand's visual identity. They allow versatility in stylisation while retaining brand recognition. Pictorial marks allow greater visual expression and flexibility across colours, sizes, and mediums. So, let's dive in!

Arts and Crafts 86

Arts and Crafts Fonts Brand Branding 86

Inkbot Design

FEBRUARY 23, 2024

At a basic level, the design of a website includes its layout, visual hierarchy, typography, colour scheme, imagery, and more. If the design is clean, intuitive, visually appealing, and aligns with the brand, visitors are more likely to explore further, interact with site content, and convert to customers.

Web Design 79

Web Design Web Design Fonts Brand 79

Inkbot Design

AUGUST 21, 2023

Beyond the transformative powers of lipsticks, eyeshadows, and powders, makeup brands themselves have tapped into the importance of visual branding. Their bold colours, sleek fonts, and memorable shapes capture the essence of their brands.

Brand 80

Brand Branding Agency Typography 80

Inkbot Design

MARCH 23, 2023

7 Common Mistakes in Logo Design You Need to Avoid The world of branding can be complex and challenging, but one of the most critical components is designing a logo that resonates with your audience. It should be a memorable, recognisable symbol that represents your brand identity and values to the world.

Fonts 121

Fonts Brand Branding Marketing 121

Inkbot Design

OCTOBER 25, 2023

How to Create a Brand Identity System for Visual Consistency A company's visual identity – the logo, colours, fonts, images – is like their face, you know? All the pieces fit together to tell a story about what the brand is all about. The colours set a mood that matches their vibe. It's pretty powerful stuff!

Brand 95

Brand Branding Typography Fonts 95

Inkbot Design

AUGUST 15, 2023

A thoughtful, intuitive UX captivates users, fosters brand loyalty , and drives conversions over time. An exceptional UX leads to higher customer satisfaction, increased engagement , and greater brand loyalty. Using colour schemes, fonts, and designs appropriately can increase engagement. At its core, UX design is about empathy.

Animation 141

Animation Digital Production Patterns 141

Inkbot Design

NOVEMBER 3, 2023

But make no mistake – product labels are one of the most critical branding and marketing tools companies have. A good product label attracts attention, provides critical information, conveys your brand identity , and motivates the purchase. Using colours, shapes, fonts and imagery that pop will draw the consumer's eye.

Production 89

Production Fonts Brand Branding 89

Inkbot Design

NOVEMBER 13, 2023

The Art and Science of Geometric Logo Design Logos are the face of a brand. You'll discover what makes geometric logos work, why brands are turning to geometric simplicity, and how to craft geometric logos that pop. Read on to learn the geometry behind powerful brand identities. Brand sophistication. Simple shapes.

Arts and Crafts 82

Arts and Crafts Art Brand Branding 82

Inkbot Design

MARCH 24, 2024

Invest in Logo Design: A Powerful Brand Identity Awaits Have you ever noticed how some logos just stick in your mind? That clever little symbol or wordmark that immediately conjures up the brand image? Logos are much more than just a pretty picture – they're the essence of a company's brand distilled into one powerful visual.

Brand 96

Brand Branding Arts and Crafts Marketing 96

Inkbot Design

MAY 6, 2024

11 Inexpensive Branding Strategies on a Budget Have you ever felt that only big companies with huge marketing budgets can afford to have stellar branding? There are plenty of ways for even cash-strapped businesses to create a fantastic brand identity connecting with their audience; all it takes is imagination and know-how.

Brand 73

Brand Branding Marketing Marketing 73

Inkbot Design

AUGUST 8, 2023

Top 10 Best Logo Design Books for Designers Logos are the cornerstone of a brand's visual identity , distilling a company's essence into a symbolic mark that evokes recognition and trust at a glance. Behind every iconic logo is a meticulous design process that considers aesthetics, psychology, and memorability to create maximum visual impact.

Arts and Crafts 87

Arts and Crafts Publication Brand Branding 87

Inkbot Design

SEPTEMBER 16, 2023

How to Improve Your Logo Design: A Comprehensive Guide Your logo is the face of your brand – it's often the first impression you make and can be seen on everything from your website to your business cards. But maybe your current logo feels dated, doesn't represent your brand well, or needs a refresh. Let's dive in!

Brand 92

Brand Branding Typography Digital 92

Inkbot Design

MAY 24, 2024

Those vivid colours and bizarre cartoon characters would just leap off the boxes and grab your attention. It’s also usually the first physical interaction someone has with a brand. Brands like Starbucks invest heavily in elevated packaging because it reflects their premium positioning. Why Does Packaging Design Matter So Much?

Packaging Design 90

Packaging Design Production Coding Brand 90

Inkbot Design

APRIL 14, 2024

The Top 10 Oil and Gas Logos Unveiled Most people ask why branding matters so much in the oil and gas industry. This shows how powerful good oil and gas logos can be – they stir feelings within us, create connections between different things, and foster loyalty towards particular brands.

Brand 61

Brand Branding Production Manufacturing 61