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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. Logo, typography and patterns The new logo is a custom 'C' with a hidden counter form inspired by a rhinoceros horn. But behind the scenes, there's a lot more going on.

Education 518
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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

From the midcentury script typography to the playful supporting illustrations and colour palette to the custom plaid and argyle patterns, everything is designed with tongue-in-cheek. Eventually, they zeroed in on colours, patterns, and iconography styles that evoked the preppy country club aesthetic.

Brand 444
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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

While brands might have once limited this to an audio logo alone, they're increasingly developing a full sonic identity, covering everything from UI audio elements to background music. Your sonic choices should reinforce these attributes. Logo design to musical motifs Elements of your logo design can inspire musical motifs.

Brand 445
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Wedge refreshes the identity of 'Canada's Cocktail'

Creative Boom

"A strong relationship is mutually collaborative, never dictatorial, where solutions come with strategic rationales, thinking is shared, and curious questions are asked," says Wedge founder and chief design officer Justin Lortie. Achieving the equivalent vibrancy of a full CMYK process required meticulous colour separation," says Lortie.

Portfolio 445
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Earthling Studio infuses nostalgic fun into iced tea brand HALFDAY

Creative Boom

Through its new identity, HALFDAY is serving up bold colours, playful illustrations, and a healthy dose of '90s nostalgia, proving that prebiotic tea can still have a rebellious streak. At that time, brightly coloured bottles lined the shelves, brands embraced loud design, and iced tea was more about indulgence than wellness.

Brand 280
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Baillat Studio's identity for Rose Orange terrace is inspired by the warming hues of the sunset

Creative Boom

Sat atop the 44th floor, way up high on the prestigious Place Ville Marie, Monreal, is a new summer terrace, Rose Orange, designed by the A5 group. These fonts work in tandem to create a brand identity that is both timeless and contemporary, working in harmony with the colour palette.

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A new identity for Barcelona language school Freeda

Creative Boom

Barcelona-based graphic designer Ilia Tuma has refreshed the school's decade-old identity with a new logotype and vibrant colour palette, as well as bespoke illustrations by Anastasia Sheremeteva. Renowned Barcelona-based language school Freeda has a new identity created by graphic designer Ilia Tuma.