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As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. Logo, typography and patterns The new logo is a custom 'C' with a hidden counter form inspired by a rhinoceros horn. But behind the scenes, there's a lot more going on.
From the midcentury script typography to the playful supporting illustrations and colour palette to the custom plaid and argyle patterns, everything is designed with tongue-in-cheek. Eventually, they zeroed in on colours, patterns, and iconography styles that evoked the preppy country club aesthetic.
While brands might have once limited this to an audio logo alone, they're increasingly developing a full sonic identity, covering everything from UI audio elements to background music. Your sonic choices should reinforce these attributes. Logodesign to musical motifs Elements of your logodesign can inspire musical motifs.
"A strong relationship is mutually collaborative, never dictatorial, where solutions come with strategic rationales, thinking is shared, and curious questions are asked," says Wedge founder and chief design officer Justin Lortie. Achieving the equivalent vibrancy of a full CMYK process required meticulous colour separation," says Lortie.
Through its new identity, HALFDAY is serving up bold colours, playful illustrations, and a healthy dose of '90s nostalgia, proving that prebiotic tea can still have a rebellious streak. At that time, brightly coloured bottles lined the shelves, brands embraced loud design, and iced tea was more about indulgence than wellness.
Sat atop the 44th floor, way up high on the prestigious Place Ville Marie, Monreal, is a new summer terrace, Rose Orange, designed by the A5 group. These fonts work in tandem to create a brand identity that is both timeless and contemporary, working in harmony with the colour palette.
Barcelona-based graphic designer Ilia Tuma has refreshed the school's decade-old identity with a new logotype and vibrant colour palette, as well as bespoke illustrations by Anastasia Sheremeteva. Renowned Barcelona-based language school Freeda has a new identity created by graphic designer Ilia Tuma.
We assess the new branding crafted for them by Fiasco Design. After a successful appearance on BBC's Dragon's Den, the app's creators turned to Fiasco Design , a 15-strong creative studio based in Bristol. Brand idea and logo The brand centres around the idea: 'Mini missions that matter to you'.
Virgin Wines has introduced its first major rebrand in two decades, including a fresh logo, colour palette, and typography. Crafted by Norwich agency Borne , it's designed to breathe new life into the range and emphasise the "joy of wine from grape to glass". This new logo replaces the previous static wine glass mark.
Household brand Jaffa has launched a new identity designed by Earthling Studio as it moves into a new era of expansion and looks to enhance its digital presence. McDavid admits that changing the logo of a household brand is no easy feat, as there are multiple stakeholders across several countries to consider.
They want better choices that are more ethical and sustainable for their health and the planet. Cue Fork & Good – a company that is pioneering the way meat is cultivated at scale and one that has enjoyed a rebrand courtesy of Mother Design. Key elements of the rebrand began with the wordmark and logo.
Graphic designer Jose Manuel Vega has dodged the tropes and cliches that define the world of cinema with his identity for film production and screenwriting company Pérgamo. Good stories and good design have a lot in common. Its striking shapes and beautiful blue and brown colours drew Jose to the gate.
It's not something we often think about, but we in the West have an almost insane amount of choice regarding the food and drink we buy. From Helsinki to London, these five standout branding projects showcase the power of thoughtful design. This reinforces the product's plant-based nature.
They've become a popular choice for busy individuals and families seeking convenient yet good-quality food options. And they've been working with Kuudes , a creative business design agency based in Helsinki and Stockholm, to drive that new vision forward. Stepping into the spaces, you would be met with an ocean of colour," he recalls.
Storey was the first project that kicked off the partnership, and in this new brief, DixonBaxi was tasked with elevating Storey's identity to suit a more premium, refined, and sophisticated space, according to design director Karun Agimal. This is helped by the fact that every possible detail has been thought through and beautifully designed.
Zurich-based graphic designer and art director Marcus Kraft was introduced to the festival eight years ago when the team wanted to renew its corporate design and create a new campaign concept. The serif font Lyon was used for the body text to give the whole design "a more sophisticated appearance."
In short, the app is doubling down on its mission, with updates designed to give women even more choice and control when initiating connections. Today, they are looking for more choice and ease in their dating life and with the launch of Opening Moves, Bumble is continuing to put women's experiences first."
Art direction and colour palette The new brand was designed to be part of the Lost and Found family, but with its own unique personality. Art direction was a key part of the creative scope, starting with the shop's fit-out and influencing other visual choices. The brand identity flows through the details of the space.
They wanted a standout design that was fun and engaging without falling into comedy clichés or childishness," says Owen. "A Finding an illustrator The design process started with in-depth discussions with the client to establish a new direction centred on a heavily illustrated poster border design. He responded with enthusiasm.
Entertainment specialists elevenfiftyfive have just turned 15, and to celebrate, they've enlisted the help of London-based designers Studio Moross to create a new identity that reflects their work in the film space. Aries, Nick and the wider team know us well, and what they have created perfectly reflects who we are and where we are going."
This meant Universal Favourite could take a deep dive into all past website designs and hand-drawn logos to pick out the best of the existing identity and bring it up to speed with its current successful standing. The work began with the refinement of the logo. And then what about videos? Driven by the clever line 'Heat Up.
And the startling results that revolve around human elements and modern client experiences prove they were the right choice. This approach can be seen throughout the whole identity, from the photography, colour palettes, and even little details in the logomark, composed of a delightful pinwheel of checkmarks.
We've all got our favourite fonts, but it's good to mix things up now and again and stop your design work from becoming stale. We've compiled this comprehensive list by asking the creative industry for their favourites, analysing work from the last 12 months, and taking on board the design trends emerging right now. Naughty Roll.
Professionally designed Brand guideline templates is an Adobe InDesign, Adobe Photoshop, Adobe Illustrator and Microsoft PowerPoint compatible templates. Clean and minimal design templates perfect for branding guide for a new business / company or rebrand. Creative Business Card PSD Templates (25 Print Ready Design).
The Aussie studio launches a colourful new visual identity for the ice cream brand, with a palette that changes with the seasons and leans into its LGBT+ values. Founded in 2014 by award-winning Australian pastry chef Terri Mercieca, Happy Endings is an ice cream brand defined by colourful chaos.
Tips for getting your graphic design project featured (one being, send us lots of visual assets/mockups) Mockup via Art Directed Want to see your graphic design work featured in this online magazine? Explain the problem or challenge they were facing and how your design solution addressed it. All context is useful.
Veg NI wanted a "cost-effective" identity and logo for a new initiative to build awareness of its cause, i.e. getting more people in Northern Ireland to enjoy local produce and support local producers to build future-proof solid businesses. It seeks to build ownership and pride," says the studio.
Design agency Out of Place Studio explains how it crafted its visual identity. When my generation was growing up in the 1970s and 1980s, most of us had no choice. As a result, accessibility was at the forefront of all work, using colour, type, illustration and language that is inclusive, friendly, positive and engaging.
Photographer Cait Oppermann was brought on board to combine the self-expression and creativity of the fashion world with the warmth and connection of the beer world via cinematic image quality that elevates everyday locations through hyperreal colour. "My My background is in lifestyle and fashion photography," explains Cait. "So
Working with innovation and design company CreateFuture , Ladybird has developed new brand guidelines that retain the familiar brand's essence. These new guidelines include a suite of fun, flexible contemporary colours, patterns, shapes and stickers, allowing Ladybird to get its message across to existing audiences.
Brand and design studio Koto has found a novel way to communicate eco-friendly credentials with its identity for sustainable packaging company De-extinction. Bursting with unusual colours and dinosaur imagery, it aims to warn users about the threat of single-use plastics. Even the colour palettes used by Koto defy expectations.
Founded by the globe-trotting nutritionist Riyana Rupani, Everiday is a testament to the richness of global culinary traditions, offering a range of staple foods that are not only delicious but also made with the finest ingredients for a healthier choice. The colour palette feels appetising, hinting at organic foods and earthy flavours.
Here Design recently worked with a group of young offenders in prison to design a new identity for Untold, a charity that offers vocational training for young men in UK prisons. Headed up by UAL professor Lorraine Gamman, the DAC provides graphic support on initiatives designed to support effective rehabilitation.
To help create the brand, they approached Sydney-based design studio Universal Favourite. "It Brand concept Of course, brands in the fertility space are all designed to build trust in their medical expertise: that in itself is nothing new. Striking the balance was critical."
Panda's competitors all look the same: a round, black logo and white type," says David Pearman, This Way Up's creative director. Panda natural liquorice has a short ingredients list, and there are no real nasties in there, so if you're going to indulge in confectionery, Panda is a positive choice.".
Counter-Print's new book, Optic What is it about optical illusions that captivates graphic designers so much? These optical effects are often found in beloved book designs, packaging, and branding the world over. In Counter-Print's latest book , the publisher delves headfirst into this mesmerising realm of art and design.
Image licensed via Adobe Stock Many clients don't fully appreciate what graphic designers can offer them. There are many good things about graphic design, including the potential to earn a decent salary, engage in hybrid or remote working, and do fulfilling, interesting work. There's more to a brand's identity than a logo.
As a UX/UI professional , it is vital to keep updated about these continuously shifting trends and follow and recreate good UX design examples. This has increased the value for brand positioning and that is why the demand for logo, clipping path , photo retouching is increasing at the highest rate. User Experience (UX) Design.
Philips / TP Vision We sat down with Katie Kubrak, a Central Saint Martins alumni and head of insight at Nirvana CPH, to discuss the future of packaging design. In an era when consumers expect packaging to be far more than just a protective shell, designers are reimagining how a box, a bag, or a label can foster connections and spark delight.
In today’s tutorial I share my process of designing a business card and highlight some important considerations when designing for print. The overall design will be composited in Illustrator, so we’ll start there. Create a new document and enter the dimensions of the business card in the artboard size settings.
Graphic design & art direction: Marina Veziko. The Kyiv-born and Finland-based designer knows when to decline a project if she feels it's not worth her time. Marina Veziko ended up studying graphic design "sort of by accident", she admits. "I Concept, creative direction, editorial design: Marina Veziko & Tino Nyman.
Taylor adds that Among Equals was "the obvious choice" when it came to helping Frive make the leap from the gymgoer niche to the mainstream market. In our experience, they're even more important for rapidly growing brands that might not have millions to spend on design and production," Jeffrey-Barrett adds.
Any design system must have icons as a fundamental component. Designers will undoubtedly be crucial to the development of the creative economy. Figma came to the realization that collaboration is necessary for successful projects and that designers shouldn’t operate in isolation. This will be discussed in this post.
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