article thumbnail

9 Common Digital Marketing Mistakes You Need to Avoid

Inkbot Design

Additionally, you might not have the plan to turn your social network fans into paying clients. As a result, having a well-defined marketing strategy with clear objectives, a target audience, and a plan for turning leads into paying clients is critical. This entails getting to know your target clients and their needs and desires.

Marketing 138
article thumbnail

Don’t ever skip the post-mortem

UX Collective

And I began to notice a pattern. Sometimes we don’t receive negative client feedback. Once upon a time, in my role as a digital designer, we decided to run through a web design project for a client without doing wireframes—you know, to speed things up. Sometimes we don’t screw something up. How did that go? Did it save time?

Client 85
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Components of a Web Development Team

Inkbot Design

The best project managers excel in organisation, communication and problem-solving. SEO Rules Mandates on metadata, URL patterns, alt text and search visibility considerations. Meticulous coding and testing are imperative for polished user experiences. Error Messaging Standards for crafting user-friendly notices to minimise confusion.

article thumbnail

Understanding UX Writing – An In-Depth Guide

Inkbot Design

Producing UX Copy For Scale A product manager or engineer may handle UX writing at small startups. But for mid-size and enterprise products, the volume of UX copy required calls for dedicated UX content teams. Interface Design: Understand interface layout, patterns and components that impact UX text treatment.

article thumbnail

The state of SaaS marketplace UX

UX Collective

Here are a few examples of how you can benefit from this research, especially for product designers and product managers: As inspiration on how other marketplaces have been designed (features, flows, interactions, copy, etc.) If the product doesn’t have them, it will be considered incomplete or just plain bad.

article thumbnail

Web Designer Interviews: Questions & Answers

Inkbot Design

Rattle off the highlights of your work history, including any: Specific web design roles held so far Companies you've created sites, apps, or campaigns for Job titles, responsibilities, clients, and projects Skills and Abilities After the warm-up, interviewers will probe your proficiencies more deeply.

article thumbnail

Enterprise UX insights & myths you should know

UX Collective

Then, a set of requirements were provided to us from the client, which was a mix of obvious, some thought-provoking, and some that needed more validation going ahead. Conduct workshops, contextual interviews, client meetings, etc to understand the bigger picture, keep aligning those insights and redefine the project’s actual scope.

Patterns 115