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9 Common Digital Marketing Mistakes You Need to Avoid

Inkbot Design

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Are you attempting to grow your business and enhance conversions?

Marketing 141
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Continuous design: a framework for building digital products

UX Collective

Most digital designers today are participating in some form of “continuous design”– iteratively improving and scaling a post-launch product — yet this is not reflected in the most common models that we use to describe the design process. I also saw there was a lot of value being lost in the implementation of this model.

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The Components of a Web Development Team

Inkbot Design

At the core, the web development team is a cross-functional group that handles everything from planning and designing to building, testing and launching a digital product. The best project managers excel in organisation, communication and problem-solving.

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Understanding UX Writing – An In-Depth Guide

Inkbot Design

Understanding UX Writing – An In-Depth Guide User experience (UX) writing is the art and science of crafting the words that appear throughout digital interfaces and products in a way that improves the overall experience for users. Producing UX Copy For Scale A product manager or engineer may handle UX writing at small startups.

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Don’t ever skip the post-mortem

UX Collective

And I began to notice a pattern. Sometimes we don’t receive negative client feedback. Once upon a time, in my role as a digital designer, we decided to run through a web design project for a client without doing wireframes—you know, to speed things up. Sometimes we don’t screw something up.

Client 89
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Information Architecture in UX Design: 6 Tips On How To Build It

Inkbot Design

IA offers principles, patterns and best practices that can elevate any designer's skills. IA aims to help users quickly find information and navigate a digital product without frustration. This allows users to seamlessly adjust to using a digital product as a fully functional tool.

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10 Ways to Identify User Friction & Improve UX Design Accordingly

Inkbot Design

In this competitive digital world, creating a website that creates an optimal user experience has become a challenge for UX web designers. Users want a smooth, frictionless, and delightful digital experience to continue to use your website or mobile app. A great UX design is vital to start an excellent digital product cycle.