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Creatives reveal how they found their best clients

Creative Boom

Image licensed via Adobe Stock It's all very well offering advice in theory, but how do freelancers and studios actually find their dream clients in practice? When you look at your list of clients, we all have a favourite. So many great clients have come to me through weak ties," she says. Or they might be anything in between.

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D&AD Awards 2025: who won what?

Creative Boom

In other words, if there was ever a danger that agencies would make work primarily to win awards rather than serve the client, that's now history. The work that stood out was the kind that breaks away from the expected: inspiring, well-crafted, and truly fit for purpose." In 2025, you have to do both.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Every creative should know about these 25 design studios and learn from their inspiring work. In a world overflowing with creativity and design innovation, there are thousands of outstanding design studios to be inspired by. Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it.

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Successful creatives share how they won their first client (so you can too)

Creative Boom

And right at the start, you may not even have a single client to your name. So how do you land your first client? To inspire you, we asked the Creative Boom community to share their stories of how they bagged their first freelance gig and offer some advice on doing so yourself. Now, 16 years later, they are still a client!"

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Handcrafting the Future: How Scale Model Studios is blending tradition with innovation in stop-motion animation

Creative Boom

It's since grown into a full studio working from concept to shoot and completion, representing a stable of seven animation directors and boasting a client list ranging from Burberry to Hot Chip, Drumsheds, and Fontaines DC to Deliveroo, Lidl, and the BBC. MA students, in particular in animation, are often seeking assistance," says Kidd.

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The creative's guide to making networking meaningful

Creative Boom

Image licensed via Adobe Stock If networking isn't working for you, it's time to change things up. We all know part of the answer is to get out there more and network. Even if you enjoy meeting new people and chatting about your creative work, networking can often feel inauthentic and superficial.

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Inspiring creative women to follow in 2022

Creative Boom

So in this article, we've gathered together a mix of emerging and established women working in their profession, all doing wonderful things to inspire your own career. Current clients include unicorn startups like Zola and Klarna, cultural institutions like NYC Tourism and NYC Pride, as well as established brands like Evian and MassMutual.