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Creatives reveal how they found their best clients

Creative Boom

Image licensed via Adobe Stock It's all very well offering advice in theory, but how do freelancers and studios actually find their dream clients in practice? When you look at your list of clients, we all have a favourite. So many great clients have come to me through weak ties," she says. Or they might be anything in between.

Client 534
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D&AD Awards 2025: who won what?

Creative Boom

This work aligned with a trend of brands cleverly inserting themselves into events, sports, and games through inventive approaches. In other words, if there was ever a danger that agencies would make work primarily to win awards rather than serve the client, that's now history. In 2025, you have to do both.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. Their bold and fearless approach has earned them collaborations with clients across a variety of industries, from tech to hospitality. Studio DBD 13.

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Creative conferences and events to get excited about in 2023

Creative Boom

If you want to get inspired, discover new ideas and network with others, we've rounded up the best conferences and events throughout 2023. But now that lockdowns are over and things have largely gone back to normal, this is truly the first year since 2019 that we can confidently look forward to a packed year of creative events.

Digital 500
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Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

Get real Some clients will be perfectly happy using AI-generated images on their websites, book covers, or annual reports. If quick and cheap are their priorities, then these are not the clients you should be looking for. Seek out clients who value quality illustration and can recognise an AI-generated image when they see one.

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The creative's guide to making networking meaningful

Creative Boom

Image licensed via Adobe Stock If networking isn't working for you, it's time to change things up. We all know part of the answer is to get out there more and network. Even if you enjoy meeting new people and chatting about your creative work, networking can often feel inauthentic and superficial.

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Is LinkedIn still a useful platform for creatives?

Creative Boom

But is it really the right platform for creative networking? At a time when platforms are rising and falling with alarming regularity, LinkedIn stands as something of an anomaly: a professional networking site that's maintained its relevance for nearly two decades. So LinkedIn is my digital networking marketplace now."