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Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

Since its inception, Toronto's Vanderbrand has carved a niche for itself through smart, considered work that largely centres on places and spaces with a range of clients across high-end real estate, hospitality, and cultural projects.

Client 487
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12 Graphic Design Portfolio Essentials (Top Tips for Landing Clients)

Just Creative

No truer is this mantra than when you want to impress potential clients with your portfolio. That’s why you must assemble your graphic design portfolio with utmost care. You can’t just cobble up a portfolio and expect results. What is a Graphic Design Portfolio? Solid portfolios add context to sway prospects.

Portfolio 353
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. Their portfolio spans collaborations with tech giants like Google and Apple, as well as smaller creative projects. Some of these make a lot of effort to publicise their work; some tend to hide their light under a bushel.

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Successful creatives share how they won their first client (so you can too)

Creative Boom

And right at the start, you may not even have a single client to your name. So how do you land your first client? My first freelance clients were my old full-time employers," she explains. Now, 16 years later, they are still a client!" My first client was my old non-creative job," she explains.

Client 514
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Koto launches accessible learning hub for emerging talent

Creative Boom

We're all too aware of the barriers to entry into the creative industries, and despite many working towards more inclusive hiring processes and doing educational outreach, it can still feel impenetrable. Building Seasoned was a challenge, especially within a busy studio environment where client work often takes priority," says Howard.

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How Loughborough's graphic design BA is shaping the industry's leaders

Creative Boom

That success stems from the course's balanced approach to education, which combines technical excellence with creative exploration and industry relevance. Luke Pearson (class of 2010) Luke Pearson is an illustrator with an impressive client roster that includes The New Yorker, The New York Times, Penguin, and Disney Television Animation.

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16 frequently asked questions answered to help you become a graphic designer

Creative Boom

In practice, a graphic designer typically works with various media, including both print and digital, to create designs that meet the needs of their clients or employers. Most freelance graphic designers will start with a lower rate and raise their rates over time as they build their portfolio and reputation.