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Meet Tüpokompanii, the type foundry redefining letterforms through 'mistakes' and tradition

Creative Boom

By designing a typeface specifically for the festival, we were able to infuse the brand with a unique visual voice that extended across all its materials, from posters to digital interfaces." Sometimes, that might mean referring that client to one of the foundry's existing fonts; at others, it's about a bespoke solution.

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Graphic designers share their top tips for choosing the right fonts

Creative Boom

Referring to web projects, product designer Stan Potra suggests that: "if the font is for UI and masses of text, aim for readability and variability for hierarchy and accents. I've worked with clients who already have an established brand typeface which doesn't have the things it needs," reveals independent typographic designer Sarah Cowan.

Fonts 468
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The Collected Works and PRINT Magazine craft a new identity for PRINT Awards 2025

Creative Boom

A key visual reference was sculpture, particularly work that merges organic rock textures with geometric forms. "We This approach ensured the typography seamlessly integrated with the film's visual narrative while maintaining a strong, recognisable brand presence across digital and print applications.

Print 356
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The 25 creative studios inspiring us the most in 2025

Creative Boom

Studio Dumbar/DEPT® Based in Rotterdam, Studio Dumbar/DEPT® is widely recognised for its influential work in visual branding and identity, often incorporating creative coding and sound, for clients such as the Dutch Railways, Instagram, and the Van Gogh Museum.

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Wildish & Co's hip branding reinvents the private members club for the modern era

Creative Boom

"Curve Club is a place where digital technologies, physical materials and living things meet," explains Sam Fresco, founder of Wildish & Co. "It s brief for the branding was centred on the idea of 'physical meets digital'. It thinks about tech in the most romantic sense: as a means to connect with one another." Wildish & Co.

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'It's bad, it's gone quiet': how to rescue your freelancing if this is happening to you

Creative Boom

But how you market yourself will be the deciding factor for clients when choosing you over your competitors. What do clients consistently praise or appreciate about my work?' In other words, decide what it is that you (and only you) can offer a client. The client already likes your work: that's why they're talking to you.

Freelance 529
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Inside Outline: the South Carolina studio bringing brands' inner truth to life

Creative Boom

From there, we often stay on for secondary phrases such as websites or brand applications, whether physical or digital extensions of the brand—anything like matchbooks or merch, or social templates or physical signage." We start by having a few conversations with our clients," says Ky. Importantly, these are rabbit holes with purpose.

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