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The eight things illustration agencies are looking for in 2025

Creative Boom

We are settling down to the idea that AI is just a tool , and while it can replicate artists' styles, the output is derivative by definition and often flawed. Nothing can replace true human creativity, and a personal touch is something clients will always crave. Clients feel the same way.

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D&AD Awards 2025: who won what?

Creative Boom

Spreadbeats by FCB New York won in Digital Marketing for what the agency described as "Innovation through nostalgic technologies." In other words, if there was ever a danger that agencies would make work primarily to win awards rather than serve the client, that's now history. In 2025, you have to do both.

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The eight things illustration agencies are looking for in 2025

Creative Boom

We are settling down to the idea that AI is just a tool , and while it can replicate artists' styles, the output is derivative by definition and often flawed. Nothing can replace true human creativity, and a personal touch is something clients will always crave. Clients feel the same way.

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Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

AI is now embedded in our everyday digital tools and being heavily pushed by Google, Adobe, and social media platforms. Get real Some clients will be perfectly happy using AI-generated images on their websites, book covers, or annual reports. Think about diversifying your skills so you can offer the complete package to clients.

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What the heck is GEO and why do creatives need it?

Creative Boom

Image licensed via Adobe Stock The new digital frontier where AI meets creativity demands your urgent attention and strategic adaptation. She'd write blog posts about "brand identity mistakes" and "logo design trends," sprinkle in the right keywords, and watch clients trickle in. Meet Sarah. Not any more.

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32 Best Photoshop Mockups to Showcase Your Creative Work

Graphic Design Junction

These digital tools allow designers to showcase their creations in a realistic setting, making it easier for clients and stakeholders to visualize the final product. This wide range allows you to tailor your presentations to specific client needs, helping you deliver personalized solutions.

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Is LinkedIn still a useful platform for creatives?

Creative Boom

So LinkedIn is my digital networking marketplace now." He adds that while some of his best relationships have formed on the platform, "it's definitely a shadow of what it was in 2017/18 in terms of the value it offers." As creative strategist Vicky Tomlinson observes: "There's definitely a shift happening on LinkedIn.