Regular Practice rebrands an unusual Japanese snack as an upscale eating experience
Creative Boom
DECEMBER 13, 2023
Mochiya was born – the Japanese for 'mochi store' – trading across delivery and retail and with the plan to extend to tea rooms in the future. A brand that could work both in the best department stores, as well as their own signature tea rooms in due course." But Mochiya wanted to go in a different direction. "We
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