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How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. The project began by examining the existing category to see if there were any opportunities. And the whole messaging calls out the category for containing "so much crap".
D&AD held its 63rd awards ceremony last night (Thursday 22 May) at London's Southbank Centre and handed out a record-breaking 668 Pencils across all categories. This was particularly evident in D&AD's new Creator Content category, where judges called for clearer definitions of craft excellence and higher standards in content creation.
GOSE required an identity as unique as its product, which Bala delivered through semi-abstract illustrations and an acidic colour palette that reflects the beer's salty flavour. This, paired with the product's unique taste, gives meaning to the entire brand experience, which is totally disruptive in its category.
HALFDAY, known for its prebiotic iced teas with all-natural ingredients and reduced sugar, already had a product that ticked all the functional boxes. The classic taste sitting at the heart of HALFDAY's product was inspired by those '90s brands," Bruce says, "so it felt natural to capture that spirit but modernise it for today's audience."
The 2025 report surveyed 1,000 employers representing over 14 million workers across 55 countries and identified graphic design as the 11th fastest-declining job category over the next five years. Artists will be much more productive and have new capabilities, but the barrier to entry will be much lower.
Headquartered in London, Joonbyrd is a company focused on creating skincare, wellness, and lifestyle products that promote emotional wellbeing alongside physical benefits. Their products have playful names, sweet scents, and pastel colours. Here, Joonbyrd's brief was to inject joy and fun into the beauty and wellness category.
New illustrations are a key part of the brand's new identity, designed to help its new Greek and Kefir products stand out on the shelf. London-based B&B studio has revamped Yeo Valley Organic's entire visual identity and product range architecture through a combination of small tweaks and more dramatic overhauls.
The B2B cybersecurity market is saturated with products that struggle to differentiate themselves visually, even when their performance capabilities vary dramatically. Where traditional products create blind spots and miss unstructured, sensitive data, MIND operates as an omniscient solution that proactively identifies risks in real-time.
HONDO Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design. We're particular fans of their rebranding of metal furniture makers Castil , based around clean and versatile designs that highlight Castil's vibrant and customisable products.
Through its identity, Lazy Tan wanted to spotlight its hassle-free product and celebrate sun avoidance as a smart, modern choice. Competitor research revealed that negative perceptions, such as streaky finishes, unnatural tones, and complex routines, burdened the self-tanning category.
Professional Exploration Category Winner: The Governess by Trevin Wyant We reveal the winners of the World Illustration Awards 2023, and share their winning pieces. Looking for visual inspiration? Or are you just wondering what sort of commercial art can win awards these days? Want to enter for next year?
Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. The project began in spring 2022 and is now coming to fruition as the first products featuring the new designs hit shelves in Sweden, Denmark, Norway and Finland.
They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. Developed in partnership with global design consultancy Elmwood , it's all designed to appeal to a younger audience by tapping into new trends and create a basis for long-term product development. Fresh Mindset "What The HECK!
Because these spectacular and often surreal creations were all the product of an annual global contest, with winners hailing from nine countries across four continents. Alongside a strong showing for Kiwis, designers from the United States, China, India, Turkey, the UK and Australia took home accolades in various categories.
Instead, Wedge turned to the food category for inspiration, tapping into a world of flavours to express Clamato's unique portfolio of taste offerings: Spicy, Salty, Savory, Zesty, Peppery, Fiery, Umami, Limey, Tangy, Briny, etc. Achieving the equivalent vibrancy of a full CMYK process required meticulous colour separation," says Lortie.
Whether it’s for event flyers, product launches, or website banners, the latest free fonts in this category are guaranteed to stand out. The latest free fonts in the serif category offer a balance of elegance and readability, making them ideal for use in brochures and professional branding materials.
Red Antler used its expertise working with start-ups to design a category-disrupting dip for New York foodies. For those who don't know, Labneh is a Middle Eastern dairy product made from strained yoghurt with a similar texture to mascarpone cheese. The copy flanks the wordmark, highlighting the product's versatility.
Referring to web projects, product designer Stan Potra suggests that: "if the font is for UI and masses of text, aim for readability and variability for hierarchy and accents. Europa by Charly Derouault via Production Type Many designers can share stories of projects derailed by unexpected licensing costs.
From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Milk powder isn't exactly a staple product in Western countries and I don't mean baby formula; I mean a powder alternative to the pints of milk we have in our fridge.
"Flutterwave is such a powerful and dynamic brand that exudes the spirit of African entrepreneurship and so our collaborative approach was critical to this, ensuring the brand remained authentically African while standing out in its category," says Roman Stikkelorum, managing director at Verve.
These broadly fell into two categories. Seamless pipeline The production pipeline Jose developed showcases the versatility of Reallusion's software suite. Using the Headshot plugin for Character Creator made it easy for Jose to generate fully animated 3D characters from historical portraits and photographs.
Box packaging plays a crucial role in presenting products effectively. Here, we present 50+ box packaging mockups , divided into premium and free categories, to help you elevate your designs. This article features over 50 box packaging mockups, available in both free and premium options for your presentations. The isolated background?
You’re invited to take part by entering your best works, projects, and products that have been designed within the last 10 years for a chance at winning the big award. Projects that focus on innovation, technology, design, and creativity are being accepted for consideration until February 28, 2024.
Influur was already a successful enterprise, hosting a diverse community of over 30,000 creators across various categories for branded events and social media collaborations. The studio developed an adaptable identity system that includes a round wordmark that helps inform brand shapes, patterns, product design and motion.
Leeds-based consultancy Robot Food has been doing just that, working with cannabis company Breez to launch a new candy product, Goldmine Gummies, in the US state. Initial research and brief At the start of the process, Robot Food worked with the Goldmine team to analyse the category and take the new brand to the next level.
Standing out in a competitive craft beer market With craft beer shelves becoming increasingly crowded, the challenge was to create an identity that felt distinctive without resorting to the visual chaos seen in much of the category.
Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés.
Bath-based brand and packaging design agency Sunhouse has redesigned OG orange juice brand Tropicana, using heritage in a contemporary way to position it as the category leader and aligning with its new campaign, 'THAT juice'. Tropicana's rebrand coincides with a shift in the category, likely due to the turbulent economy of recent years.
These top-quality templates are created by The Brand Identity , an independent graphic design resource with a global reach, showcasing the best projects, companies and products relevant to the industry. More than 10,000 handcrafted mockups are here to showcase your products, covering almost every eventuality you could think of.
A big requirement of the brief was to ensure Panda's branding "reflects and retains its position as the category leader while helping it secure new store listings and dialling up stand out on-shelf," according to the agency. The packaging also needed to be distinctive, as some of Panda's products, such as the liquorice bars, are so small.
Toma points out that the design team then had to find "the right balance between brand and product" despite the urge to experiment with exciting graphic devices, "be it iconic display fonts, intricate colour combinations, or detailed illustrations". One could argue there's a subtle 'F' monogram in logomark as well."
Amid the rising popularity of Japanese whiskeys, LOVE has designed a new brand that combines two cultures while staying true to the category's time-honoured codes. Some attribute this to Japanese whiskies – like Suntory's high-end Yamazaki products and Nikka Whisky Distilling Co.'s
Known for its sustainable practices and quality products, Raw Perfection has long empowered consumers to embrace their natural beauty, but under a different brand called deCure. According to Larsson, three things drew the design team to the project: "super-high ambitions, a passionate founder, and exceptionally high-quality products."
Complementing these visuals are brand patterns that portray the growth and production of the 11 distinct categories of products featured on the Gustini website. Drawing inspiration from the traditional fruit wrappers often seen at Italian market stalls, these patterns hint at the intricate stories behind each product.
Standing for Elite Sports Nutrition, ESN is Germany's biggest sports nutrition brand, with an industry-leading array of products for performance-driven people and elite athletes. But just like any big-range brand, ESN has lost its way over time. From this approach came the concept for the creative platform 'For the Win.'
The category is full of intimidating cyber-crime graphics, overly-complicated plans; jargon-riddled language and lifeless stock photography leave the sector feeling cold and inauthentic. The previous F-Secure logo of a shield felt somewhat arbitrary in today's landscape of digital products.
The popularity of its products has led to a number of new ranges being introduced over the last seven years, including high-protein food and beverages, zero/low-sugar tasty alternatives, and beauty from within supplements. We focused on heroing the transformational nature of More's products and their many roles in people's everyday routines."
Regarded as a pioneer in the pet products industry, Omlet shakes things up by factoring in pet behaviours when it comes to designing its offerings. The pet productcategory is full of stuff designed for humans – wendy-house coops and toys that look like fast food," says Max Ottignon, co-founder of Ragged Edge.
Pet food brand Nutriment was founded in 2013 when raw diets were still a small niche within the category. The studio's account director, Emma Collingswood, highlights Robot Food's work on other brands in the pet food category, such as Harringtons, NAW, Wagg, and YuMove.
And more often than not, he found that the brands and products people were using to treat them weren't all that effective. Practice, which specialises in building category-defining, mission-driven brands from end-to-end, only selects a small handful of client projects to work on every year. This wasn't AI-scanning product reviews.
Playful in its manner, the extruded type is transformed into repetitive patterns throughout the identity, alluding to the brand's different categories of wine. But the real point of this fresh look is to make wine less intimidating to those of us who don't know what we're drinking.
To help keep himself organised, he breaks his work down into three categories: nouns, verbs, and typography. It’s easy to lose perspective when I’m not self-reflecting so I think of the categories as my table of contents, helping to examine the macro view of my work. It enables me to discover the voids I need to fill," he says.
She explains: "With brand transparency on the rise and lifestyle retailers being pushed further under the microscope for public scrutiny, it's becoming more and more crucial for brands to peel back the curtain on their internal processes and be openly transparent about the hidden costs behind the price of a product."
Sure, it's important to be kind, responsible, and sustainableand many brands start out that way, where the founders see a genuine societal or environmental problem and set out to fix it with their product or service," she says. Carr explains: "We often work with tech-focused companies that don't have a physical product to show.
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