Remove category productivity
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Punk Not Junk: How&How's rebellious identity for a heavenly sweet brand

Creative Boom

How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. The project began by examining the existing category to see if there were any opportunities. And the whole messaging calls out the category for containing "so much crap".

Branding 464
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D&AD Awards 2025: who won what?

Creative Boom

D&AD held its 63rd awards ceremony last night (Thursday 22 May) at London's Southbank Centre and handed out a record-breaking 668 Pencils across all categories. This was particularly evident in D&AD's new Creator Content category, where judges called for clearer definitions of craft excellence and higher standards in content creation.

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Bala crafts a radical label for category-first grasshopper beer

Creative Boom

GOSE required an identity as unique as its product, which Bala delivered through semi-abstract illustrations and an acidic colour palette that reflects the beer's salty flavour. This, paired with the product's unique taste, gives meaning to the entire brand experience, which is totally disruptive in its category.

Patterns 461
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Earthling Studio infuses nostalgic fun into iced tea brand HALFDAY

Creative Boom

HALFDAY, known for its prebiotic iced teas with all-natural ingredients and reduced sugar, already had a product that ticked all the functional boxes. The classic taste sitting at the heart of HALFDAY's product was inspired by those '90s brands," Bruce says, "so it felt natural to capture that spirit but modernise it for today's audience."

Branding 324
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It's official: AI is coming for your graphic design job

Creative Boom

The 2025 report surveyed 1,000 employers representing over 14 million workers across 55 countries and identified graphic design as the 11th fastest-declining job category over the next five years. Artists will be much more productive and have new capabilities, but the barrier to entry will be much lower.

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Almighty's branding for Joonbyrd redefines wellness with a nostalgic charm

Creative Boom

Headquartered in London, Joonbyrd is a company focused on creating skincare, wellness, and lifestyle products that promote emotional wellbeing alongside physical benefits. Their products have playful names, sweet scents, and pastel colours. Here, Joonbyrd's brief was to inject joy and fun into the beauty and wellness category.

Branding 498
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B&B Studio revamps Yeo Valley Organic to sow success for the future

Creative Boom

New illustrations are a key part of the brand's new identity, designed to help its new Greek and Kefir products stand out on the shelf. London-based B&B studio has revamped Yeo Valley Organic's entire visual identity and product range architecture through a combination of small tweaks and more dramatic overhauls.

Portfolio 222