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Elmwood gives healthy sausage brand HECK! a Gen Z makeover

Creative Boom

They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. Developed in partnership with global design consultancy Elmwood , it's all designed to appeal to a younger audience by tapping into new trends and create a basis for long-term product development.

Brand 313
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22 amazing works of art to inspire you from the World Illustration Awards 2023

Creative Boom

Professional Exploration Category Winner: The Governess by Trevin Wyant We reveal the winners of the World Illustration Awards 2023, and share their winning pieces. Looking for visual inspiration? Or are you just wondering what sort of commercial art can win awards these days? Want to enter for next year?

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Everland applies 'candid and rugged aesthetic' to skincare brand Raw Perfection

Creative Boom

That's the message that vegan and cruelty-free skincare brand Raw Perfection drives through its new identity, designed by Scandinavian consumer brand and design agency Everland. According to Larsson, three things drew the design team to the project: "super-high ambitions, a passionate founder, and exceptionally high-quality products."

Brand 344
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Japanese minimalism and Scotch provenance: LOVE designs new Wildmoor whiskey brand

Creative Boom

Amid the rising popularity of Japanese whiskeys, LOVE has designed a new brand that combines two cultures while staying true to the category's time-honoured codes. Manchester-based creative agency LOVE has designed a new luxury whiskey brand from scratch in collaboration with William Grant & Sons (WG&S).

Brand 220
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Scorpion Rose Studio rebrands kids' accessories brand Goldbug with nuanced nostalgia

Creative Boom

The studio's head of design, Meg Jannott, describes the brief as "exciting and ambitious" while stressing the importance of the client's category as parenting is overwhelming enough without having to sift through hundreds of brands that don't resonate with them. So they stuck with the original name.

Brand 342
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Midday's work for Everiday helps launch the whole foods brand into America

Creative Boom

The rebranding by London studio Midday is part of Everiday 's ambitious move into the US and international markets, with a vision to revolutionise pantry shelves worldwide by offering premium products in the competitive space. The brand's journey from its original identity, 'Foods by Ri', to its new moniker, Everiday, marks a pivotal shift.

Brand 430
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Carla Palette's identity for furniture brand Tresi is founded on radical honesty

Creative Boom

Carla Palette explains how her brand identity design helps convey that message effectively. And they've collaborated with Carla Palette , a brand identity designer and art director currently working in Berlin, to help get this message and ethos across. Tresi is on a mission to help people buy amazing furniture at affordable prices.

Brand 445