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Innovative packaging design unites Coop brand across four markets

Creative Boom

For instance, Coop's logo is used differently in the four countries, and in addition to the packaging design, part of the task was to find a way to handle the logo on the packaging. This meant that these three colours and shapes had to be avoided, and instead, a new way to apply the logo had to be presented.

Marketing 466
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Tropicana amplifies its orange with a new identity by Sunhouse

Creative Boom

Bath-based brand and packaging design agency Sunhouse has redesigned OG orange juice brand Tropicana, using heritage in a contemporary way to position it as the category leader and aligning with its new campaign, 'THAT juice'. Giles observes that the juice landscape has become "a sea of sameness".

Brand 458
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B&B Studio revamps Yeo Valley Organic to sow success for the future

Creative Boom

While the brand logo has been evolved, its hand-drawn typography and iconic heart shape have been maintained. Meanwhile, for the Kefir and Greek recipe products, B&B worked on renaming, re-messaging and more drastic redesigns overall. "Establishing a firm brand foundation that would allow for further innovation was key," she adds.

Portfolio 221
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Robot Food creates winning rebrand for sports nutrition leader ESN

Creative Boom

It was a conclusion that was agreed upon with ESN, with the creative director at The Quality Group, Marcel Henke, saying: "Our work with Robot Food has ensured our new visual identity better reflects our leadership position in the category. A perfect example of these concepts in action is the new ESN logo.

Sports 501
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Kuudes reindesigns premium meal providers for a post-pandemic era

Creative Boom

One valuable insight we gained was the opportunity for a new type of ready-made meal category: one made from high-quality ingredients without being positioned too premium. Logo and typography The Anton&Anton logotype was the only brand element retained in this rebranding project, and for good reason. "It

Branding 468
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Can creative rehabilitation break the cycle of reoffending?

Creative Boom

If the charity's problem was a disconnect with the prisoners, what better way to rectify this than to involve them in the redesign process? Untold's old logo "Honest yet hopeful, bold yet relatable" Untold's new brand strategy – devised by the young offenders – was the result of a group brainstorming session.

Education 473
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50+ Great Free Fonts for Minimalist Designs

Graphic Design Junction

The new 50 Trending Minimal Free Fonts great for logo design and branding. Our 100 greatest free fonts has been a extremely popular post in fonts category and its shared thousands of time. Essential Rules To Follow When Designing a Logo. 30 Creative Logo Templates for Inspiration # 60.

Fonts 235