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Wedge refreshes the identity of 'Canada's Cocktail'

Creative Boom

After its successful modernization of Canada Dry, the Keurig Dr Pepper team brought Wedge on to refresh Mott's Clamato Caesar, another icon in its portfolio awaiting revival. Heritage will always have its place in a brand as iconic as Clamato, but its identity has gone unchanged for decades and started to become a little bit dated.

Portfolio 440
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Almighty's branding for Joonbyrd redefines wellness with a nostalgic charm

Creative Boom

Founded by dermatologist Dr Alexis Granite, it aims to create a new category called "Affective Wellness", which combines beauty and skincare with emotional and mental wellbeing in body care products such as body wash, lotion, scrubs and serums. Here, Joonbyrd's brief was to inject joy and fun into the beauty and wellness category.

Branding 494
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Bala crafts a radical label for category-first grasshopper beer

Creative Boom

For this most recent project, Bala aimed to design a label that captured the essence of GOSE's flavour and paid homage to the unique and iconic grasshopper ingredient without resorting to a literal representation. "Our payment even translated into a good number of beer cases for years," Reguera reveals.

Patterns 451
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Tropicana amplifies its orange with a new identity by Sunhouse

Creative Boom

Bath-based brand and packaging design agency Sunhouse has redesigned OG orange juice brand Tropicana, using heritage in a contemporary way to position it as the category leader and aligning with its new campaign, 'THAT juice'. Tropicana's rebrand coincides with a shift in the category, likely due to the turbulent economy of recent years.

Brand 450
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The Lovie Awards unveils new heart-centric visual identity by Bureau for Visual Affairs

Creative Boom

It's also firmly in keeping with the concept of all things internet, with the identity centring on a heart icon: 'the universal symbol of good internet content,' as The Lovies Awards puts it. In its 13th year, categories include Apps, Film & Video, Podcasts, Social, Websites & Mobile Sites, Web3 & XR.

Digital 492
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B&B Studio revamps Yeo Valley Organic to sow success for the future

Creative Boom

While the brand logo has been evolved, its hand-drawn typography and iconic heart shape have been maintained. We see this through exciting innovations in categories such as gut health with the launch of Gut Boost drinks in their ever-growing Kefir range."

Portfolio 205
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Penguin Books reveals the winners of its 2024 Cover Design Award

Creative Boom

The judges went through over 1,800 submissions this year, choosing one winner for three different categories (children's, adult fiction and adult nonfiction), plus second and third-place awards. The Sunday Times bestseller turned into a smash hit Amazon Prime series; the novel follows the inner workings of an iconic rock band.