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After its successful modernization of Canada Dry, the Keurig Dr Pepper team brought Wedge on to refresh Mott's Clamato Caesar, another icon in its portfolio awaiting revival. Heritage will always have its place in a brand as iconic as Clamato, but its identity has gone unchanged for decades and started to become a little bit dated.
Founded by dermatologist Dr Alexis Granite, it aims to create a new category called "Affective Wellness", which combines beauty and skincare with emotional and mental wellbeing in body care products such as body wash, lotion, scrubs and serums. Here, Joonbyrd's brief was to inject joy and fun into the beauty and wellness category.
For this most recent project, Bala aimed to design a label that captured the essence of GOSE's flavour and paid homage to the unique and iconic grasshopper ingredient without resorting to a literal representation. "Our payment even translated into a good number of beer cases for years," Reguera reveals.
Bath-based brand and packaging design agency Sunhouse has redesigned OG orange juice brand Tropicana, using heritage in a contemporary way to position it as the category leader and aligning with its new campaign, 'THAT juice'. Tropicana's rebrand coincides with a shift in the category, likely due to the turbulent economy of recent years.
It's also firmly in keeping with the concept of all things internet, with the identity centring on a heart icon: 'the universal symbol of good internet content,' as The Lovies Awards puts it. In its 13th year, categories include Apps, Film & Video, Podcasts, Social, Websites & Mobile Sites, Web3 & XR.
While the brand logo has been evolved, its hand-drawn typography and iconic heart shape have been maintained. We see this through exciting innovations in categories such as gut health with the launch of Gut Boost drinks in their ever-growing Kefir range."
The judges went through over 1,800 submissions this year, choosing one winner for three different categories (children's, adult fiction and adult nonfiction), plus second and third-place awards. The Sunday Times bestseller turned into a smash hit Amazon Prime series; the novel follows the inner workings of an iconic rock band.
Global brand consultancy Wolff Olins has created a new visual identity for Decathlon, introducing a new brand icon known as 'L'Orbit' that expresses the brand's new purpose ', to move people through the wonders of sport.' The aim was to position Decathlon "as a maker, not just a retailer".
The Up House - Icons - Airbnb - Credit Ryan Lowry Airbnb has just introduced Icons , in what it calls "extraordinary experiences from the world's greatest icons" – one highlight of which is a chance to drift off in the Up house, Disney & Pixar's most iconic home. We find out more.
With the recent (conveniently headline-worthy) Sony World Photography Awards 'creative open' category winner Boris Eldagsen admitting his winning "photograph" was in fact "co-created" with AI. AI hasn't been without its controversies, of course.
Toma points out that the design team then had to find "the right balance between brand and product" despite the urge to experiment with exciting graphic devices, "be it iconic display fonts, intricate colour combinations, or detailed illustrations". One could argue there's a subtle 'F' monogram in logomark as well."
As in the past, submissions were judged according to one of three categories: most original, best likeness to an iconic piece, and Pommery prize for those who used the supplies provided. Each maker worked their materials to fit within a 4 x 4 x 4 volume once assembled.
Reminiscent of iconic logos from historic fashion houses, this print will add a linear element sure to heighten any interior. ” Photo: Beppe Brancato Radici is famous for their rugs, always pushing the envelope in the sustainability category.
StepChange's new branding not only had to show the charity's progressive, future-facing outlook, but it also had to prove its worth and showcase its position as distinctive and disruptive – a leader in the category. Robot Food also developed a suite of simplified icons for applications such as web UI, PowerPoint presentations and animations.
Even a longstanding, iconic brand must keep up with a changing world. This, along with the increasing collision of suncare and skincare, has set new expectations for the category. Protecting the brand Overall, the designs offer a great example of revitalising an iconic brand without throwing the baby out with the bathwater.
But this narrow focus has resulted in a category that feels overly clinical and sometimes cold," says Kate, "losing sight of the real people at the heart of it all." To further enhance this sense of intimacy, a series of icons were developed to capture people's different states of mind around this sensitive and personal topic.
Its Adobe Photoshop mockups cover a wide range of categories, including clothing, devices, OOH, packaging, print, products and retail. Unblast Unblast is a growing library of free design resources made by some of the world's best designers, including fonts, templates, icons and graphics here. Art Directed 9.
Pringles is one of the world's most iconic brands, so to be given the opportunity to launch the first global platform for them in over 25 years was a real privilege," says Laura Jordan Bambach, President & Chief Creative Officer at Grey. It even gets Charles Darwin's seal of approval.
Creative studio Mucho literally ran with the name Big C Charters to craft an identity that features an iconic logo with a tall hooked 'C'. The name Big C Charters itself was an opportunity to create an iconic logo – not just because of its tall founder but also of the fishing theme of the business.
To further help the brand stand out, Ragged Edge realised that the category is dominated by stock photography, so it adopted an illustrative style created in collaboration with artist Rami Niemi , who is renowned for his fun yet simple editorial style and has worked with the likes of The Wall Street Journal to Vanity Fair.
StepChange's new branding not only had to show the charity's progressive, future-facing outlook, but it also had to prove its worth and showcase its position as distinctive and disruptive – a leader in the category. Robot Food also developed a suite of simplified icons for applications such as web UI, PowerPoint presentations and animations.
Besides various templates, icons, and user interface elements, high-quality vectors are as important. All that you need would be a resource to find your icon, cover, or design. Another famous site that offers a wide range of vectors such as icons, backgrounds, patterns, etc., VectorStock. Vector Portal. 1001 Free Downloads.
Led by an ownable colour, custom icons and a "reassuringly confident" tone of voice, the new identity looks to take Future Doc to the next level in supporting the turbulent healthcare system in the UK.
The logo aimed to create something big and bold that could stand out in both small podcast icons and large out-of-home advertising. "It He adds that the final result is "a sort of controlled messiness, like a classified file that's been heavily redacted, but still tells a profound story if you look close enough".
With no true category leaders from which to draw inspiration, Otherway instead looked beyond the sector for inspiration. "As As per our brief, we looked to iconic brands that don't just sell products but create a presence, build trust and forge deep emotional connections with their audiences," says Holt.
When it comes to UI Design, two of the most basic components that are important aspects of any web project are free icons and resources. While you could always create your icons and symbols for your projects, let’s be honest – none of us have the time for that. The 20 Best Free Icon Fonts for UI Design. Remix Icon.
Beats by Dre may be best known for its iconic headphones and speakers, but the Apple-owned audio brand is officially branching into a new product category: charging cables.
This is supported by a system of icons – used to communicate key property features or Habyt's offerings – while simple linear illustrations reminiscent of instructional diagrams are used instead of photography to depict inhabitants within the spaces. You can see the new branding live now on the Habyt website.
With a clearly defined target audience in a competitive category, this project seemed to have the right balance of restrictions and freedom to build a solid creative and commercial concept", says Larsson. The brand identity was built around three key pillars: natural aesthetics, Nordic ancestry, and democratic values.
Photography by Rick Pushinsky Samar Maakaroun has transitioned from running her own thriving studio to becoming a partner at the iconic design collective Pentagram. Founded in 1972, it's famed for both its iconic work and its flat hierarchical structure. Samar Maakaroun. The answer, in Samar Maakaroun's case, is simple.
The iconic British car brand, known for its sleek designs, racing heritage and unmistakable growler emblem featuring its big cat mascot, made a dramatic pivot that both alienated its existing customer base and failed to resonate with new audiences. Jaguar's move belonged in the same category.
Preconceptions of the food category often lead consumers to think that quick and easy means ultra-processed and that healthy means time-consuming, but Frive wanted to change that. The tray device appears as the dot in the 'i' in the logotype and is also used as a cropping device for imagery, as a pattern, as a UI element, and in icons. "We
came along, The FA Disability Cup sat within The FA's 'For All' visual style, which had the unfortunate and unintended side effect of making the competition appear as a sub-category of the 'real' FA cup. It's not seen as a platform to become inspirational icons because of their impairments, but as a by-product of what they do on the pitch.".
The perfect combination of this attitude and attention to detail can be found in the De-extinction logo, which takes the shape of a cute little dinosaur icon. With this vibrant branding, we shook up the eco-friendly category by not playing it safe.
Iconic skincare brand E45 has revealed a modern and inclusive rebrand inspired by skin cells. It's been great to collaborate with Elmwood and put the foundations of this fresh and memorable design system into play," says Sally Perry, global category director of Skin Health at Karo Healthcare. "We
Clients are deciding to invest in their brands and go bespoke with stand-out bottle structures; designs that allow a brand to be more individual and iconic.". Highlighting the bottle's iconic curves, the minimalist paper shell provides a soft touch and finely engraved texture that really gives it a luxury feel.
Within this collection, organize categories as shown in the image below for a clear structure. Additionally, consider creating a central unit category that standardizes all unit values across the design system. For instance, within the Display category, you mighthave: Display-XL: For the most impactful, attention-grabbing text.
Here are 101+ free graphic design resources for 2023, along with som premium options, divided into categories for easy browsing. Free Icons: 7. Iconfinder Iconfinder is a leading icon search engine, offering millions of high-quality icons for personal or commercial use. Free Fonts: 12.
wine category. Taking this enduring symbol as inspiration, Robilant merged the allure of the Italian Renaissance and the iconic value of femininity to develop Flora Lisa's brand story. Is this because the U.S. wine market hasn't quite cracked the codes of sophistication associated with fine wine?
These fonts span across categories, offering something for everyone—from whimsical Christmas-themed typography to professional logo fonts and everything in between. Display Font Thirsty Dog 26. Fuego Font New Fonts Free For Graphic Designers Explore the complete list of 26 stunning fonts curated especially for graphic designers like you.
Example: A large e-commerce website rearranges its navigation menu every few weeks, making it difficult for returning users to find familiar categories. The Inconsistent Iconography: Confusing Visual Cues Icons are a great way to save space and enhance usability.
Categories include food, beverages, body, health & beauty; home, leisure & other markets; brand identity & connected packaging; sustainable design; professional concepts; and student concepts & brief. Big Fish's packaging has used simplicity and bold icons to make the product stand out.
The goal was to balance Twinings' long-standing legacy with a fresh, modern aesthetic that would appeal to a new generation of tea drinkers in the competitive ready-to-drink category. The design also incorporates playful and minimalistic icons highlighting the brand's values while maintaining a sleek, clean aesthetic.
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