category content-strategy 
Creative Boom
JUNE 15, 2025
Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. They're past masters at melding creative ideas with commercial rigour across packaging, brand strategy and campaign design. In short, these studios aren't just following trends; they're setting them.
Creative Boom
JULY 29, 2025
There is no rebrand anymore without delivering content and motion. Rather than treating strategy and execution as separate phases, Studio Gruhl builds them together, anchoring ideas in cultural insight and then expanding them across touchpoints. "We see ourselves more as a creative studio than a classic design studio," he says.
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Creative Boom
OCTOBER 20, 2024
"So for me, it's all about finding a typeface that has accessible characters; language considerations – especially for Welsh; extended x height, for ease of reading at smaller font sizes, and a range of weights to help emphasise content where appropriate." That said, the relative importance of readability will vary on the use case.
Creative Boom
JULY 23, 2025
Content needs to be flexible, adaptable, and grab attention quickly. Regardless of the sector, the process of integrating motion should always begin with a brand strategy. It's structured, consistent, expressive and – above all – tied to strategy. It's helpful for content generation, but not for building motion systems.
Creative Bloq
JULY 16, 2025
Design Graphic Design Branding What is brand strategy and why is it so vital? Image credit: Taxi Studio) Brand strategy is an often overlooked area of design. Ahead of the closing date for the BIAs, I caught up with Jamie Watson, one of the BIA judges of the Brand Strategy category to chat about all things strategy.
Creative Boom
JANUARY 28, 2025
This human touch will become even more essential as hyper-personalised content defines Gen Beta's error-free creative world. To keep pace with change, brands must consider Generation Beta's emerging values and priorities in their strategies. Brands will need to be willing to step up and walk the walk with this hyper-aware audience. "To
Graphic Mama
OCTOBER 29, 2024
As audiences are bombarded with visual content more than ever, abstract design can offer a fresh alternative that is complex but still approachable. Uses motion to help tell a story or highlight important content in a meaningful way. Localizes content like language or cultural references. It predicts what users will want next.
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