Creative Boom

JANUARY 28, 2025

For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.

Education 243

Education Brand Branding Digital 243

Creative Boom

MAY 17, 2023

The iconic concert hall's new branding evokes the emotion and eclecticism of its music by majoring in motion and interactivity. Designed by architect Christian de Portzamparc, it's a stunning building boasting excellent acoustics and an iconic frontage, instantly drawing the eye with its 823 facade columns made of white steel.

Animation 523

Animation Digital Brand Branding 523

Creative Boom

SEPTEMBER 15, 2024

All photos by Adrianna Glaviano A cultural cornerstone of New York City, the Brooklyn Museum has revealed a striking new brand identity to mark its bicentennial year, spearheaded by Brooklyn-based design studio Other Means. And there's no better time to launch it than our 200th anniversary."

Architecture 480

Architecture Inspiration Education Art 480

Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Brand 195

Brand Branding Fashion Digital 195

Creative Boom

JANUARY 20, 2025

From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.

Marketing 221

Marketing Marketing Production Brand 221

Creative Boom

JUNE 5, 2024

Built with Frontify How do you maintain brand consistency across global touchpoints while still allowing for local variation? We explore the key role played by brand portals and how Frontify makes it easy to create them. Centralised brand portals. What are brand portals? So, what's the best way to create brand portals?

Brand 504

Brand Branding Templates Marketing 504

Creative Boom

MAY 2, 2023

The fresh brand, positioning and messaging are centred around the core idea of 'parful produce' – that's 'powerful produce' in NI dialect (if you're not familiar) – a warm sentiment that aims to communicate the benefits of buying local veg and its positive contribution to health, economy, society and planet.

Fonts 542

Fonts Media Brand Branding 542

Creative Boom

JUNE 25, 2024

Working in collaboration with Stuart Gough, Pentagram, JKR, and Impero, the charity launches its refreshed brand and positioning today. Global branding agency Jones Knowles Ritchie (JKR) brought the brand to life through motion. There's a new tone of voice, too, along with a core brand language.

Branding 467

Branding Brand Agency Animation 467

Graphic Design Junction

NOVEMBER 15, 2024

Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.

Graphic Design 246

Graphic Design Graphic Textures Color Schemes 246

Creative Boom

SEPTEMBER 26, 2024

A new protest-inspired brand symbol was designed to compliment Mozilla's custom wordmark and typeface family, helping the brand to stand out in a sea of sameness. This includes new AI advancements, product offerings, and advocacy efforts, which aim to significantly increase awareness and impact.

Internet and Software Development 495

Internet and Software Development Brand Branding Portfolio 495

Creative Boom

FEBRUARY 5, 2025

It was launched as part of the first phase of the company's brand re-stage, which is set to be fully revealed during its return to the Super Bowl. Buying a home is the single biggest financial decision most people make, but brands in this arena struggle with low awareness and little loyalty.

Branding 221

Branding Brand Client Photography 221

Creative Boom

NOVEMBER 26, 2023

And this new brand invites all people to find their own connection with these special landscapes and help unlock their full potential. An internal steering group, made up of people working in different areas and roles across the UK, helped provide key insights to develop the direction of the new brand.

Networking 513

Networking Branding Brand Consulting 513

Creative Boom

MARCH 15, 2022

Haemorrhoid treatment brand Preparation H has already claimed its territory, with the company name being synonymous for addressing issues in. Created by global design consultancy Elmwood, this new visual brand expression for Preparation H is geared towards challenging taboos associated with butt health. Easy, with humour.

Consulting 370

Consulting Brand Branding Agency 370

Creative Boom

JUNE 10, 2022

James Hurst, Head of Brand Design at Google. After 17 years in the profession, he landed the role of Google's head of brand design this April, and so far, it's been everything he ever wished for. James Hurst, Head of Brand Design at Google. Working out what the role of digital thinking meant for brand building.

Agency 457

Agency Branding Brand Photography 457

Graphic Design Junction

AUGUST 27, 2024

In the ever-evolving digital age, where the virtual and physical worlds merge seamlessly, building brands has become a multidimensional challenge. The traditional methods of establishing a brand’s presence are no longer sufficient. These elements work together to create a consistent and recognizable brand image.

Brand 315

Brand Branding Templates Arts and Crafts 315

Creative Boom

AUGUST 12, 2024

The potential for creative rehabilitation Untold works with creative institutions to provide vocational training for young men in UK prisons, building skills required for entry-level roles with industry partners, including The BRIT School, Guildhall School of Music & Drama, and The Young Vic.

Education 473

Education Self-employed Brand Branding 473

Creative Boom

AUGUST 29, 2023

If your eccentric grandma was a hip spirits brand, she might look a little like this. And here's a fun example from US craft distillery brand Vikre. To build Vikre's brand, website and packaging, SMAKK used hints of surrealism to build a world that reflects its vibrant Duluth community and Nordic heritage.

Brand 435

Brand Branding Programming Graphic 435

Creative Boom

MAY 24, 2023

Either because they're stuck in their ways, don't trust AI, or simply aren't aware of how they can help them. Brand consistency: Ensuring on-brand design straight out of the box is a tall order for generative AI tools. Often, brand guidelines prove too rigid for these tools to support complex image generation.

Templates 482

Templates Adobe Marketing Marketing 482

Creative Boom

MARCH 8, 2023

So it's big news that to celebrate International Women's Day, it's today launching the largest brand refresh in its 113-year history. When Landor & Fitch was appointed in 2021, their brief included creating an identity that leverages the historic iconicity of Girlguiding but also made the brand relevant for today and tomorrow.

Brand 459

Brand Branding Agency Media 459

Creative Boom

MARCH 24, 2025

Building on the success of their influential 5 Key Themes report released last November, The Curation Paradox delves deeper into the mechanics of how we consume, process, and produce visual content in an age of algorithmic influence. Atomise the ambient: Fight against vagueness by prioritising context, provenance and craft in your work.

Arts and Crafts 259

Arts and Crafts Patterns Artist Agency 259

Creative Boom

AUGUST 18, 2024

Her distinctive style, characterised by whimsy and charm, has graced the pages of publications like Time Out, Reader's Digest and The Guardian, as well as advertising campaigns for major brands such as Nestle, Bayer and Sky. As her career has progressed, Elly has become increasingly aware of the power of illustration to shape perceptions.

Illustration 468

Illustration Illustrator Art Arts and Crafts 468

Creative Boom

FEBRUARY 24, 2025

Meet the creative studio that's redefining what it means to build a thriving, forward-thinking design practice outside of major city hubs. Founded in May 2022 by designers Nathan Smith and Charlie Hocking, Studio Kiln has quickly gained recognition for its thoughtful approach to branding, motion, and digital design.

Client 221

Client Digital Artist Branding 221

Creative Boom

OCTOBER 6, 2024

Illustration by Mia Angioy for Creative Boom In the fifth of our special six-part series, we look at the cutting-edge developments shaping the future of audiovisual design and how they're set to transform brand experiences by 2025. And this means every brand needs to consider how its audio identity translates into a 3D space.

Brand 482

Brand Branding Digital Artist 482

Creative Boom

OCTOBER 16, 2024

We don't exist in a vacuum, and we all need to be aware of what's happening culturally around us. Read on to discover how designers and brands alike are set to navigate the complex terrain of typography in 2025, balancing functionality with flair and tradition with innovation. No one wants to be seen as a follower of trends.

Fonts 514

Fonts Typography Branding Brand 514

Creative Boom

JUNE 11, 2023

It's this kind of forward-thinking that prompted Paul Bailey , brand strategy director at Halo and Mike Sullivan , creative director at Mister, to set up a home for some of the greatest design and branding studios who are no longer with us. I am also very aware of the danger of being the 'arbiter of a great agency'," he adds.

Agency 482

Agency Digital Brand Branding 482

Graphic Design Junction

APRIL 4, 2022

Any brand needs to stand out from the competition while maintaining its identity. Therefore, design is based on integrity and recognizability as part of branding. Integrity here is the harmonious compatibility of the meanings embedded in the brand and its visual incarnations – logo, colors, composition, and fonts.

Fonts 363

Fonts Brand Branding Typography 363

Creative Boom

SEPTEMBER 15, 2024

Since 2018, I've been intensely aware of how important video, especially short-form video, has become for the media specifically and our culture more broadly. In 2024, though, I've finally summoned enough belief in myself and my brand to throw myself into it. Indeed, building this resilience is part of where self-belief comes from.

Media 476

Media Illustration Illustrator Client 476

Graphic Design Junction

FEBRUARY 27, 2023

A Brand is the most important asset of your firm, it is the one that communicates with your target audience, potential consumers and provides them with the value, that the consumers want to, help you build up your brand. How to Build a Brand Identity? Brand Personality & Positioning Is the Brand fun?

Brand 353

Brand Branding Marketing Marketing 353

Graphic Design Junction

JULY 4, 2024

AI personalization fosters deeper customer engagement, increases conversion rates, and strengthens brand loyalty. Creates a sense of one-to-one connection: By addressing a customer’s specific needs and preferences, AI personalizes the marketing experience and fosters a stronger brand connection.

Marketing 287

Marketing Marketing Digital Production 287

Creative Boom

OCTOBER 11, 2023

Photography by Christine Donnier-Valentin The design and branding icon chats to Creative Boom about an extraordinary life and career that have helped define the creative profession and industry we know today. Music, record covers, fashion, interiors, architecture, food, brand, and advertising were all cross-referencing each other.

Branding 493

Branding Brand Client Exhibition 493

Designer Daily

DECEMBER 5, 2021

First, the subject should be in line with your profile or brand image. Consider these things: Although occasionally going off-script is okay, you don’t want to spend a lot of time on images or IGTV videos outside of your overall content marketing strategy, or that don’t align with your brand values. Stay Focused On Your Brand.

Marketing 370

Marketing Marketing Branding Brand 370

Just Creative

JUNE 29, 2020

Your brand is your company’s most valuable asset. Brand identity includes visual elements such as your logo, slogan and color scheme. In other words, your brand is your business’s reputation. As a marketer, one of your most important jobs is to improve prospective customers’ awareness of your brand.

Brand 325

Brand Branding Marketing Marketing 325

Creative Boom

NOVEMBER 1, 2023

So earlier this year, they left their jobs and founded their own branding studio, Goodside , in San Francisco. Weaving colour, concept, and copy into cohesive brand systems that scale." They also avoid the "Pinterest mood board black hole" by rooting every brand in strategy. The ethos was: "One part visual. One part verbal.

Branding 506

Branding Brand Agency Client 506

Inkbot Design

NOVEMBER 21, 2024

7 Effective Steps to Develop a Strong Brand Identity Identity building is a journey I've mastered through years of experience at Inkbot Design, and I'm here to guide you through it. Creating a distinctive brand identity isn't just important—it's imperative for survival. It's your brand's complete visual and emotional DNA.

Brand 105

Brand Branding Marketing Marketing 105

Just Creative

JULY 20, 2020

Today, when over 1 billion people use Instagram each month and 90% of them follow at least one business profile in-app, it’s no wonder that brands of all sizes and niches seek out Instagram marketing tips for business. Customer Journey Stage 1: Awareness. Here are several Instagram marketing tips for the awareness stage.

Marketing 282

Marketing Marketing Production Programming 282

Creative Boom

DECEMBER 19, 2023

NotOnSunday's experience in branding Unspun offers a number of useful pointers. Unspun is a Premium CBD brand based around products created by husband and wife team Joe and Gemma Wilde through their own experience of using CBD while living in California. This is where the Unspun brand was born.

Branding 513

Branding Brand Packaging Design Presentation 513

Creative Boom

JUNE 14, 2022

Having won the Art Fund Museum of the Year in 2020, it is well known for its collection of modern and contemporary British art, not to mention its award-winning modernist gallery building. Meanwhile, the announcement of the overall winner will be made on 5 December 2023.

Gallery 536

Gallery Exhibition Artist Presentation 536