article thumbnail

Anak's visual identity for coffee brand Bettr is purposely flawed, and all the better for it

Creative Boom

Branding needn't be about conveying a sense of innate perfection. Bettr isn't just any old coffee brand. Founded in 2011 and based in Singapore, it's Southeast Asia's first certified B Corporation and is committed to bettering our planet through providing holistic vocational programs to educate and empower marginalised communities.

Brand 438
article thumbnail

Paramount's new home for pop culture is designed to move at the speed of content

Creative Boom

Paramount has worked with New York-based branding and design studio Trollbäck+Company to design Mixible, a new platform specially designed to keep up with the speed of pop culture and all of the content it produces. Distinctive, upbeat and entertaining, it's like the opposite of doom-scrolling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

DixonBaxi rebrands US TV network The CW as it expands its content mix

Creative Boom

The American TV network known for youth-oriented entertainment and reality shows is now adding sports to its offering. Recently, though, the network expanded its programming to include sports and other types of content. In the words of DixonBaxi, this is: "A voice-led brand that brings a dash of spice to everything it does.

article thumbnail

The Ultimate Guide to Brand Strategy

Just Creative

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. The point of that little story is that sometimes, even the biggest brands need a brand strategy or need to change theirs up to succeed in today’s economy. Related: 101+ Brand strategy resources.

Brand 337
article thumbnail

What is Digital Branding? Benefits & Strategies

Inkbot Design

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Greater visibility gives brands access to larger markets.

Digital 85
article thumbnail

Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 370
article thumbnail

11 Luxury Branding Trends To Pay Attention To

Inkbot Design

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. This article will explore key trends shaping luxury branding in 2024 and beyond.

Brand 77