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Why motion is the future of brand identity, and how to do it right

Creative Boom

A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start.

Brand 449
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Brand Strategy Marketing Presentation Template for Adobe InDesign

We And The Color

Is Your Brand Strategy Presentation Falling Flat? A tool that makes their strategy shine. Imagine the power of a well-designed brand strategy marketing presentation. A presentation that truly reflects the quality of your work. It can transform your presentation. Think online webinars.

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Rebranding Lowry: A proud new look to drive creativity and community in Salford

Creative Boom

It is marking this milestone with a bold brand refresh by EDIT Brand Studio. It also aligns with Greater Manchester's Creative Health Strategy , which positions the region as a "global leader in using culture and heritage to improve the health and well-being of its residents". What's Next for Lowry?

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The McDonalds Redesign That Could Have Been

Designer Daily

In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. They analyzed various aspects of the restaurants, interviewing employees, managers, and customers to gather insights into the brand’s strengths and weaknesses.

Brand 358
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Graphic designers share their top tips for choosing the right fonts

Creative Boom

The right typeface can bring a brand to life, enhance readability and accessibility, and convey your intended message with clarity and style. Understand the brand personality Before diving into font selection, it's essential to have a clear understanding of the brand's personality and values.

Fonts 468
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What does success look like to other creatives? It's probably not what you think

Creative Boom

Senior designer Rose O'Mahony, who's been at Springetts Brand Design for 11 years, exemplifies this shift. "I I'm building a business that lets me choose when and where I work so I can be present with the people I love." Quality over quantity Strategic brand and visual designer Fariz Qureshi takes a bird's eye view of all of this.

Agency 394
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The buzzwords creatives are ditching in 2025 (and what to say instead)

Creative Boom

Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. Strategy Quite a few creatives seem to be pushing back on the word "strategy," and who can blame them? But what will happen if we ban "premium" from our presentations altogether?

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