Creative Boom

MARCH 24, 2025

Studio Up North brings inclusive yet impactful branding to a global initiative empowering everyday athletes to "go the distance" for a meaningful cause. The brand's graphic centrepiece is a dynamic, track-inspired icon that doubles as a bold, abstracted 'C'a symbol of community, change, and commitment. This is a change for all."

Branding 205

Branding Brand Marketing Marketing 205

Creative Boom

NOVEMBER 26, 2023

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. It's got to come through in how people feel the brand for it to be effective in most cases.

Brand 471

Brand Branding Client Agency 471

Creative Boom

JULY 21, 2024

StudioDBD took an original and unusual approach to developing a brand identity for Stockroom, a new cultural hub in Stockport. Therefore, the branding needed to be both accessible and inclusive and adaptable. The best drawings were then selected as the starting point for the brand's illustrative aspect.

Brand 498

Brand Branding Inspiration Publication 498

Creative Boom

MARCH 11, 2024

Strategy and copy agency Opening Line has released a new publication, Between the Lines, which explores the vast and often misunderstood world of brand language through the lens of the creative industries. In an ideal world, writers should liaise with strategists, designers, and coders from the start to ensure clarity.

Publication 501

Publication Branding Brand Advertising 501

Creative Boom

JANUARY 28, 2025

Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. For many of the brands she works with, the first thing that comes to mind when they say "premium" is something that looks like Apple. Authentic to what, or to whom?

Client 464

Client Marketing Marketing Brand 464

Inkbot Design

OCTOBER 21, 2022

Why You Need a Branding Strategist. The Branding Strategist is responsible for researching the current market trends and developing strategies to ensure the future of a brand. Branding is used to describe a company's image and reputation, as well as its products, services and corporate identity.

Brand 93

Brand Branding Marketing Marketing 93

Graphic Design Junction

NOVEMBER 12, 2024

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.

Web Design 246

Web Design Web Design Arts and Crafts Digital 246

Creative Boom

JUNE 23, 2024

Delving into the interplay between creativity, process, and building a studio practice in graphic design and branding, the book reveals key insights and strategies from Owens' career. Owens always intended for A Visible Distance to go beyond autobiography, as he wanted to be able to share tactical strategies and ideas with readers.

Arts and Crafts 480

Arts and Crafts Publishing Publishing Graphic Design 480

Creative Boom

JANUARY 31, 2024

Built around the idea of creating 'space for every conversation', the new brand positions Switchboard as a welcoming space for anyone in the extended LGBTQIA+ community to talk about whatever is on their mind. The speech marks become a key part of the brand's graphic language – a dynamic canvas for different moods and messages.

Branding 472

Branding Brand Consulting Inspiration 472

Creative Boom

NOVEMBER 7, 2023

The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. Looking closely at the brand, Robot Food discovered that StepChange's funding comes from the government and lenders rather than public donations. Let's Deal With It'. But what is StepChange?

Brand 493

Brand Branding Client Illustration 493

Creative Boom

DECEMBER 16, 2024

In short, just as with food, where the first bite is with the eye, much of the enjoyment of wine stems from its branding. They envisioned a drinks brand that perfectly complements every occasion, believing that it's the small victories, big accomplishments and little moments of happiness that truly bring meaning to our lives.

Branding 414

Branding Brand Illustration Illustrator 414

Creative Boom

NOVEMBER 7, 2023

The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. Looking closely at the brand, Robot Food discovered that StepChange's funding comes from the government and lenders rather than public donations. Let's Deal With It'. But what is StepChange?

Brand 471

Brand Branding Client Illustration 471

Creative Boom

JANUARY 18, 2024

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. But just like any big-range brand, ESN has lost its way over time. The need for a new identity came at a pivotal time.

Sports 500

Sports Photography Brand Branding 500

Creative Boom

APRIL 2, 2023

DesignStudio has created a new visual identity and brand positioning for Section , an organisation that was founded "as the antidote to formal, impractical business education". A revolutionary approach to education needed a brand with the right attitude," says Andie Wexler, strategist at DesignStudio. "We

Education 499

Education Brand Branding Inspiration 499

Creative Boom

MARCH 28, 2023

It was a clever, direct way to immerse the designers and strategists at Outsiders and Opening Line, who would partner on the new identity in Apron's world. As great as the product is… we knew it wouldn't break through without a distinctive brand behind it. We needed to tell a story."

Brand 485

Brand Branding Marketing Marketing 485

Creative Boom

APRIL 3, 2023

Yet, the restaurant's brand presence exudes an authentic warmth and accessibility that makes it feel open to all. Gretel 's Moore and Traducco-Campos spoke to Creative Boom about how Noma's commitment to creativity and genuine connection has resulted in a brand that extends beyond the restaurant's four walls and three Michelin stars.

Branding 516

Branding Brand Illustration Illustrator 516

Creative Boom

JULY 4, 2022

Code3 helps leading brands find, reach, and engage customers anywhere in the world on every digital platform. As an original Facebook media partner, they have more than a decade's experience in harnessing customer behaviour data to help brands make meaningful connections. We've also had opportunities to bring new brands to market.

Client 430

Client Media Agency Digital 430

Creative Boom

FEBRUARY 9, 2023

As an agency, Kingsland's brand has always leaned into a richer aesthetic than most design and brand studios out there. Rather than opt for a minimal "less is more" approach, Brundage has embraced art history and esoteric iconography to tell a clear story about the magic intrinsic in the branding process.

Inspiration 472

Inspiration Agency Client Brand 472

Creative Boom

JUNE 12, 2024

Global brand consultancy Wolff Olins and Wieden+Kennedy Amsterdam have partnered with video game publisher Ubisoft to develop the first-ever masterbrand for its long-running Anno strategy game series. That is until Ubisoft appointed Haye Anderson as the first-ever Anno brand director last year.

Branding 464

Branding Brand Textures Entertainment 464

Creative Boom

NOVEMBER 13, 2023

As businesses battle to survive the coming global turmoil, good design will be vital in helping them stand out visually, connect with their audiences, and create the brand loyalty they so desperately need. Trend 2: Brand sprints Ultimately, Mark is hoping the design subscription trend will fade in 2024.

Graphic Design 545

Graphic Design Graphic Brand Branding 545

Creative Boom

MARCH 14, 2023

Previously managing director at Wieden + Kennedy, Paulo Ribeiro's new agency has a sneaker branding project that pays unexpected tribute to the creative world. Because that's exactly what the new sneaker brand Novella is all about. This new premium sneaker brand is built around stories. If you're a creative, probably not.

Sports 465

Sports Agency Artist Branding 465

Creative Boom

JUNE 10, 2022

James Hurst, Head of Brand Design at Google. After 17 years in the profession, he landed the role of Google's head of brand design this April, and so far, it's been everything he ever wished for. James Hurst, Head of Brand Design at Google. Working out what the role of digital thinking meant for brand building.

Agency 453

Agency Brand Branding Photography 453

Creative Boom

MARCH 7, 2022

She's well known for working with big brands, writing human interest pieces, and promoting the value of diverse thinking. Olivia Christian has worked as a brand strategist for more than 15 years. She co-founded her branding and creative agency The Working Assembly , while pregnant with her first child in 2017.

Inspiration 507

Inspiration Arts and Crafts Graphic Design Agency 507

Creative Boom

MARCH 24, 2025

With the platform's built-in trust factor, it's a key space for brands seeking creative partners." But if you already have a bit of a personal brand, it can be a good space to find leads and opportunities." As creative strategist Vicky Tomlinson observes: "There's definitely a shift happening on LinkedIn.

Networking 239

Networking Consulting Digital Client 239

Creative Boom

APRIL 30, 2025

Taking place this May in Lancaster, the second edition of Northern Design Festival brings together studios, strategists and storytellers to tackle the creative industry's hidden barriers, one honest conversation at a time.

Agency 239

Agency Portfolio Theme Gallery 239

Just Creative

SEPTEMBER 14, 2020

Are you looking for the absolute best podcasts in the branding and brand strategy space? You may have already found a few ‘top branding podcasts’ lists through Google search and been disappointed that only a handful of them are truly about branding. Top 10+ Best Branding Podcasts. JUST Branding.

Brand 264

Brand Branding Marketing Marketing 264

Creative Boom

NOVEMBER 1, 2023

Designer Jessica Strelioff and strategist Danielle LaRoy realised they both loved the design world. So earlier this year, they left their jobs and founded their own branding studio, Goodside , in San Francisco. Weaving colour, concept, and copy into cohesive brand systems that scale." but felt it could do better.

Brand 502

Brand Branding Agency Client 502

Creative Boom

MAY 12, 2024

And as brand people, we're trying to build something that lasts. But with branding, the primary objectiveness is distinctiveness." We've been using AI for a while now," says Simon Case, founding partner of Chromatic Brands. "We This allows brands to create highly individualised customer experiences."

Graphic Design 510

Graphic Design Graphic Agency Client 510

Creative Boom

AUGUST 1, 2023

However, rather than make everything perfect, Here incorporated 'natural imperfections' into each element of the brand identity that only becomes apparent on closer inspection. Like a garden, Here wanted to reward people leaning in and noticing little moments of natural beauty throughout the brand toolkit.

Brand 369

Brand Branding Inspiration Education 369

Just Creative

SEPTEMBER 14, 2020

In this episode we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand. Learn Brand Strategy. Listen Here.

Brand 218

Brand Branding Client Programming 218

Just Creative

FEBRUARY 9, 2021

Lisa Hasting is an independent Creative Director, a brand strategist and an unorthodox solver of problems. Learn Brand Strategy. Brand Master Secrets helps you become a brand strategist and earn specialist fees. And in my opinion, this is the most comprehensive brand strategy course on the market.

Brand 218

Brand Branding Client Marketing 218

Creative Boom

APRIL 21, 2024

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 500

Agency Marketing Marketing Branding 500

Creative Boom

DECEMBER 13, 2023

At the cutting edge of brand design and innovation, they have a keen sense of what's around the corner. Voluminous and curvaceous, it's about creating a sense of comfort with cloud-like and soft design elements," says Rachael Skingle, junior strategist at JDO. With that in mind, we wanted to know the big visual themes of 2024.

Theme 513

Theme Adobe Coding Graphic 513

Creative Boom

NOVEMBER 13, 2023

This style can often create the right amount of personality for a brand and offer the best of both worlds," she adds. As brands continue to merge and consolidate, larger type families create opportunities for consistency and recall," says Rosie. She's been recently putting this approach into practice at Trollbäck+Company.

Fonts 531

Fonts Arts and Crafts Typography Consulting 531

Creative Boom

SEPTEMBER 12, 2022

Introduction to Brand Strategy by Alejandro Pascalis. Here's a great course for graphic or visual communication designers with a focus on developing brand identities and branding. It would also be useful for anyone starting their business or establishing their brand's strategic guidelines.

Self-employed 357

Self-employed Freelance Freelance Branding 357

Just Creative

MARCH 3, 2021

If you are looking to View Course about branding and logo design, there are so many different courses, classes, videos, and tutorials available online that can make it difficult to choose the right one for you. To help, we’ve compiled the best branding and logotype courses on Domestika. Related Posts: Top 8 logo design courses.

Branding 357

Branding Brand Client Illustration 357

Just Creative

DECEMBER 23, 2020

What’s it like to build brands in the food and beverage industries? In this episode we sit down with consultant Folkert van der Heide from the Netherlands who shares his story brand-building for many years in this space. This work then led eventually to him establishing his own drinks brand, Moj. Learn Brand Strategy.

Brand 215

Brand Branding Consulting Freelance 215