We And The Color

SEPTEMBER 27, 2022

The creative people of Stink Studios created a new brand positioning and visual identity for Hyperscience. Stink Studios’ new visual identity and brand positioning for Hyperscience masterfully celebrate the modern symbiotic relationship between humans and technology. Any footage © by Stink Studios.

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Inkbot Design

JULY 23, 2023

How to Write an Irresistible Brand Positioning Statement Are you ready to unlock the secrets behind crafting a brand positioning statement to leave your competition in the dust? In today's hyper-competitive market, building a solid brand identity is not just important—it's essential. ” Well, fret not!

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Creative Boom

MAY 13, 2024

Sister Mary has designed a limited-edition printed publication for an emerging current affairs brand, The Signal. Chandler describes working with print again as "a breath of fresh air", especially since the world of brand design has focused heavily on digital outputs in recent years.

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Creative Boom

APRIL 16, 2024

Almost two decades since entering the market with a vision to shake up the traditional wine connoisseur space, Virgin Wines recently decided it needed to adapt and refine its brand to better reflect its unique value proposition. These are intended to evoke the light refracting through swirling wine.

Marketing 361

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Creative Boom

JANUARY 18, 2024

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. But just like any big-range brand, ESN has lost its way over time. The need for a new identity came at a pivotal time.

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Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.

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Brand Branding Packaging Design Advertising 430

Creative Boom

MAY 7, 2024

All the while soaking up the energy, passion and positivity from the ideas and expertise of other creative folk. It was this distinguishing characteristic they were keen to highlight in a new brand identity led by Bristol-based design agency Fiasco. This rebrand has truly leveraged our brand." We're delighted with the result.

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Creative Boom

AUGUST 28, 2023

The UK's best-selling bone broth, previously known as Take Stock, has now been rebranded by Bristol-based brand design consultancy The Collaborators , with the new name of Freja Natural Norwegian Bone Broth. The repositioning aims to drive category growth and assert Freja as the leading brand in stocks and broths.

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Creative Boom

DECEMBER 18, 2023

Branding needn't be about conveying a sense of innate perfection. Bettr isn't just any old coffee brand. It also operates retail coffee bars island-wide, using its presence to amplify positive social impact in the community. Now brand practice Anak has unveiled new branding for Bettr.

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Creative Boom

MAY 14, 2024

Coley Porter Bell's new brand identity for Tesco's Root & Soul range transforms plant-based ingredients into show-stopping superstars. Good products need good packaging, though, and that's just what the Root & Soul range has been blessed with, thanks to the efforts of global branding and design agency Coley Porter Bell.

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Creative Boom

MARCH 25, 2024

The brief As an iconic, globally recognised building and a jewel in the crown of Liverpool's visitor economy, the cathedral needed a brand to showcase its cultural and historical offerings as well as its religious dimension. This inspired Poke to create the brand theme 'Look up', encouraging a sense of exploration in visitors to Liverpool.

Marketing 430

Marketing Marketing Arts and Crafts Tourism 430

Creative Boom

MARCH 11, 2024

After a turbulent few years for the NHS, Future Docs is on a mission to bolster its workforce by coaching students through competitive med-school applications with an intuitive and accessible brand and website. A financial upturn may well take NHS in a new, more positive direction.

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Creative Boom

SEPTEMBER 4, 2023

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'.

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Creative Boom

NOVEMBER 30, 2023

But like many big brands of this nature, it had accumulated way too many branding materials, going off on various confusing and complex tangents, and so needed something more unified, contemporary and intuitive. Therefore, Pentagram introduced a conversation bubble as the new cornerstone of the brand's visual identity.

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Creative Boom

APRIL 10, 2024

As the RSPCA celebrates 200 years of working to help animals live fairer and better lives, it has launched a new purpose, positioning, and brand identity designed by Jones Knowles Ritchie (JKR). Animal iconography also features across the new brands, with an animal reflective of the regional wildlife matched up to each location.

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Creative Boom

FEBRUARY 5, 2024

Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. French alternative seafood start-up wants to take the next generation of plant-based seafood around the globe.

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Creative Boom

JUNE 18, 2023

We assess the new branding crafted for them by Fiasco Design. Brand idea and logo The brand centres around the idea: 'Mini missions that matter to you'. Fiasco Design enlisted the help of lettering artist Alec Tear to assist in crafting a logo that touches on the human-to-human nature of the brand. It's been a joy."

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Creative Boom

MAY 15, 2024

Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.

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Creative Boom

APRIL 12, 2024

Pearlfisher London was brought in to collaborate with Lucozade on the redesign with one clear goal: to create a "powerful and cohesive brand presence that resonates with both long-standing fans while also appealing to new shoppers". The arc has also been redrawn, modernised, and set in an optimistic, vibrant yellow. "It

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Creative Boom

APRIL 10, 2024

An opulent beacon appears across the brand's website, typography and art direction, communicating how amra can be a guiding light in a notoriously confusing process. Essentially, it threads together all of amra's brand components. Purple – retained from the original brand – was chosen as an accent colour.

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Creative Boom

MARCH 21, 2024

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. When New York-based brand-building firm Practice teamed up with skincare expert Dr Muneeb Shah, though, they were pushing against an open door. This wasn't AI-scanning product reviews.

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Creative Boom

FEBRUARY 12, 2024

We asked the Creative Boom community to provide actionable advice and insights on staying positive and productive. says brand builder Asa, aka Work by Page. But, believes Steve Price, chief brand officer for Lkysunz , that's playing a dangerous game. But how do you keep going when everything seems so dire? It's not you!"

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Creative Boom

APRIL 16, 2024

The high-protein, gluten-free UK sausages get a brand overhaul courtesy of the global consultancy. They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. Brand concept Elmwood aimed to bring HECK! The brand overhaul also dials up HECK!'s So, in recent years, HECK!

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Creative Boom

MARCH 5, 2023

Credit: Nomad / F-Secure To rebrand global cyber security service F-Secure, Nomad paired a brilliantly simple brand idea with a slick new logo that speaks to modern security demands without feeling cold or inauthentic. It was a happy accident that we found this could create an 'F' when static and positioned correctly."

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Brand Branding Digital Animation 486

Design Week

NOVEMBER 19, 2021

Studio Blackburn has unveiled new branding for Sunderland, which aims to give the city a voice on “a local, national and international” scale. Sunderland City Council assistant director of corporate affairs Jill Laverick says that prior to the new brand the city had two brands which were not working as well as they could.

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Creative Boom

APRIL 28, 2024

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. And that's why a branding agency like Unfound Studio is well worth talking to.

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Creative Boom

DECEMBER 19, 2023

NotOnSunday's experience in branding Unspun offers a number of useful pointers. For this reason, it's widely considered to have positive therapeutic qualities by the medical profession. Back in the UK, they were delighted to see CBD entering the mainstream but struggled to find a brand they could trust.

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Creative Boom

APRIL 10, 2023

Branding a community interest company involves a mind-shift when it comes to values, as Without's work with Social Impact Coffee shows. Design studio Without helped the enterprise to stand out in a saturated market of feel-good claims with a brand that champions accountability by seeing people as profit, not cost.

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Creative Boom

SEPTEMBER 20, 2023

Branding for young people is full of pitfalls, from appearing patronising to engaging in cliches. Recognising the brand needed to be a platform of motivation, not an explanation, SomeOne created the expression: 'Play your part'. The young musicians are the stars of the show and now star in the branding," says Gina Hopkins.

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Creative Boom

MARCH 28, 2023

Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés. We needed to tell a story."

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Creative Boom

APRIL 7, 2024

The London agency's feel-good branding for the disruptive new tech platform Whirl aims to prompt people to help the planet. Plus of course, recycling your old tech in this way, rather than letting it go to landfill, is a positive move for the planet anyhow.

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Under Consideration / Brand

JUNE 12, 2020

“From Peck Design Associates, Positivity Branding, and Olssøn Barbieri”. Alembiq by Positivity Branding. Alembiq is a new brand of pre-mixed cocktail classics -- Negroni, Manhattan, and Martini -- in a modern craft style made in a craft distillery in Spain. Rare Bird by Peck Design Associates. See full project.

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Creative Boom

APRIL 2, 2023

DesignStudio has created a new visual identity and brand positioning for Section , an organisation that was founded "as the antidote to formal, impractical business education". A revolutionary approach to education needed a brand with the right attitude," says Andie Wexler, strategist at DesignStudio. "We

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Education Brand Branding Inspiration 393

Creative Boom

APRIL 8, 2024

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace. However, this success also posed a challenge.

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Creative Boom

JANUARY 28, 2024

When it doesn't discard a brand name and over a decade of global recognition? In essence, JKR needed to enhance the brand system to support Uber's transition to a full mobility brand (go anywhere, get anything) with an adaptable brand architecture system. When is a rebrand, not a rebrand?

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Creative Boom

MAY 12, 2024

The London agency reveal how they developed the visual identity of Trulli Ulivi, a new brand of high-quality Italian olive oil. The brand is now launching with a flagship extra-virgin olive oil, which encapsulates the producer's commitment to its home city of Ostuni through every aspect of its production and design.

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Creative Boom

OCTOBER 9, 2023

Inspired by natural forms and with a focus on positivity, the new identity aims to tackle the planetary emergency with a proactive voice. To do this, the Eden Project has worked with London-based creative agency SomeOne to develop a new identity focusing on the positive action people can take in the face of the climate crisis.

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