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The Role of Retail Branding in Customer Relationships

Inkbot Design

The Role of Retail Branding in Customer Relationships Imagine walking down a bustling shopping street, your senses soaking in a kaleidoscope of vibrant storefronts, each clamouring for your attention. years, and will recommend brands at a much higher rate (71% vs 45%). years vs 3.4 years vs 3.4

Brand 72
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Robot Food primes tattoo skincare brand Stories & Ink for traditional retail markets with new 'inklusive' packaging

Creative Boom

Robot Food founder Simon Forster co-founded the brand alongside Stu Jolley to fill a gap in the skincare market, catering to the growing audience of people with tattooed skin. Stories & Ink is a skincare brand dedicated to those with tattooed skin, developed by The Others Beauty Co.

Marketing 323
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FORM's vibrant rebrand of sustainable fashion show Source is joyously optimistic

Creative Boom

But Source Fashion is on a mission to change that, and they've just unveiled new branding courtesy of FORM Brands Studio. Essentially, Source Fashion is a collective of manufacturers, suppliers, buyers, dynamic brands, retail and trend experts, and media curators from around the world that gather twice a year in London.

Fashion 318
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Anak's visual identity for coffee brand Bettr is purposely flawed, and all the better for it

Creative Boom

Branding needn't be about conveying a sense of innate perfection. Bettr isn't just any old coffee brand. Today, the firm provides professional beverage education, speciality coffee products for retail and wholesale, and large-scale event services for companies. Now brand practice Anak has unveiled new branding for Bettr.

Brand 423
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GameStop and WMH&I shake up the gaming market with customisable candy-themed controllers

Creative Boom

The world's largest gaming retailer, GameStop, has collaborated with global branding agency WMH&I to create Candy Con, a ground-breaking controller that players can customise to their heart's content with a colourful array of faceplates, thumbsticks, and directional pads. It's visceral, simple, and fun.

Marketing 416
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Tesco's Root & Soul brand identity turns plant-based eating from bland to bold

Creative Boom

Coley Porter Bell's new brand identity for Tesco's Root & Soul range transforms plant-based ingredients into show-stopping superstars. Good products need good packaging, though, and that's just what the Root & Soul range has been blessed with, thanks to the efforts of global branding and design agency Coley Porter Bell.

Brand 358
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LIT's rebrand of German retailer Gravis draws on the past but looks to the future

Creative Boom

Gravis is Germany's premier tech retailer and one of the nation's largest Apple resellers. Founded in 1986, the company has long been at the forefront of German retail, proudly standing as the country's first and sole Apple reseller. Beyond the logo, the new brand identity extends to every aspect of Gravis' visual language.