This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. The Fusion of Minimalism and Maximalism Practical Applications Why It Works in 2025 Trend 2: AI-Powered Generative Design What is AI-Powered Generative Design?
BrandingConcept for NextGenerationTransportation. Braz de Pina shared a super complete branding project for a fictional company called HyperCommute. abduzeedo 04.01.21 I am a fan and I hope you enjoy going through this project as much as I did. For more information make sure to check out Braz work at.
Sustainable design Platinum winner: re:incarnated spirits by Ruska Martín Associates Imagine being able to put 'award-winning' next to your name on your bio: what could that do for your career? Why you should enter Winning a Pentaward is a great achievement for any packaging design agency, brand or student.
The Rise of AI-Powered Personalization: Artificial intelligence (AI) is no longer a futuristic concept in marketing. AI personalization fosters deeper customer engagement, increases conversion rates, and strengthens brand loyalty. Customers can engage with brands and products in a fun and memorable way, fostering deeper connections.
Just as photographs and architecture can transport us to different periods, these fonts encapsulate the design sensibilities of specific epochs. So, next time you see an old-looking sign or a cool design, you’ll know that behind it is the magic of vintage fonts! Vintage fonts are like keys that unlock the doors to history.
She created the New York-based cannabis lifestyle brand to offer products that resonated with her own personal preferences. We can’t wait to see where all of her ideas take her next! We share a lot of the same design principles, I love a good open-plan concept and creating movement within spaces.
Creative Branding Ideas: Crafting an Unforgettable Identity Have you at any time landed on a product, business, or ad campaign that instantaneously fascinated you? More often than not, this would be an encounter with intelligent branding. Building a powerful brand is not just about putting logos on things. What’s their secret?
AI promises to be the next significant leap forward in UX. This builds brand loyalty among customers. Better Design through Generative AI A class of AI called generative AI can produce original designs, copy, images, audio and more from scratch. The AI generates options instantly.
Top 10 Candy Logos: The Sweet Art of Branding Candy logos have a magical way of transporting us back to childhood – to carefree days spent with hands sticky from sour sweets and fingers dusted with powdered sugar. More than just visual identifiers, candy logos tell a brand's story through colour, font, and design.
With more online users, tricks, and tools than ever, any brand can create a website with just a few clicks. As we welcome AI-powered website builders , formatted WIX and WordPress templates and a digitally native generation to the mix, it is becoming more challenging than ever to create a website experience that is well remembered.
The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.
Get ready to unleash your creativity and create packaging that grabs your brand's attention and tells a compelling story. It needs to communicate your brand's values , establish a connection with your target audience, and convey the unique benefits of your product—all in a split second! Let's start with colour schemes.
This article explores some of the most innovative, modern marketing ideas brands should consider integrating in 2024 and beyond. Whether you're just getting started with marketing or are a seasoned pro, you're bound to find some fresh, outside-the-box concepts to inspire your subsequent campaigns.
FMCG branding can be a tough nut to crack, as you’ve got to create a product that stands out in an increasingly oversaturated marketplace. Just think about the amount of products that exist in the FMCG space , and it’s no surprise that brands have a difficult time competing. The Branding Brief Template. download now.
Top 10 Eco-Friendly Brands: Leading the Way to a Sustainable Future In today's world, where environmental concerns are at the forefront of global discussions, eco-friendly brands have taken centre stage. The brands featured are leaders in integrating environmental stewardship into every aspect of their businesses.
Top 10 Futuristic Logos Redefining Brand Identity In today's digital world, technology continues to evolve rapidly, fundamentally changing how we live, work, and interact. This digital transformation is also reshaping brand identity and logo design. Audiences now expect a more engaging brand experience.
Concept images show how a redefined backroom space could provide greater possibilities for customer interaction on the shop floor, for example. At a time where people expect faster and faster deliveries – fuelled by next-day delivery systems such as Amazon Prime – micro-fulfilment technology seeks to make the process speedier.
The Eurotunnel Le Shuttle , often referred to simply as Le Shuttle, is a transportation service that operates through the Channel Tunnel, connecting the United Kingdom and France. Data carried out by the brand revealed that there’s a lot of confusion around the service offering, most notably between Gen -Z and millennials.
Next, I'll dive into how to match your pitch to the psychological needs of your audience, which is critical for persuasion. Transport them into the future you aim to create, allowing them to experience it through the power of descriptive language. Communicate the next steps you want them to take and make your call-to-action compelling.
They grow, use materials to survive, and eventually give them back to the system to be reused by the next living thing. The circular economy is an alternative model that generates as little waste as possible. concentrated cleaning products that reduce the need to transport water. Apart from us. Another good example is Splosh?—?concentrated
By wrapping vehicles in custom vinyl decals, companies can turn them into moving billboards to promote brands, products, services, and more. It acts as a new external “skin” featuring the graphics, imagery, text, branding, contact info, special offers, and more that the advertiser wants to showcase.
Logo Design Psychology: Fonts, Colours & Shapes Logo design shapes a brand's identity and influences consumer perception. It can make a long-lasting impression and allow the brand to establish a strong visual presence. The importance of logo design in branding cannot be overstated.
The competition is fierce, and consumers are becoming increasingly discerning about the brands they choose to engage with. Yet, despite all your hard work, it's not generating the buzz and sales you expected. Craft a Compelling Brand Story We, humans, love stories; they captivate our emotions and imagination. Are you with us?
Since graduating, Oyinkan is back in Nigeria and founded the Aseda Design Agency specializing in brand strategy. Read on to hear Oyinkan’s story, including her tips for students considering studying abroad in New York, insights into running her design studio and the process behind her favorite branding project for a restaurant in Lagos.
From architecture to fashion to graphic design , the 1950s brought a new generation of artistic expression that had a lasting impact on the design industry and continues to resonate today. Read on to find the perfect font for your next project. Its typography is one of the most iconic and recognisable features of 1950s design.
Buy on Amazon Introduced a decade ago, the concept of design thinking has gained popularity in business schools, corporations, and the popular press thanks mainly to the work of IDEO , the world-leading strategy, innovation, and design firm headed by Tim Brown.
A popular social media meme perfectly describes the concept of people seeking outcomes. Doing so reframes the typical question, “What feature do we build next?” Travel faster, safer, and conveniently when using public transport. Next, we’ll review some available frameworks to assist us in adopting an outcome-oriented mindset.
With clean lines, limited colour palettes, and symbolic shapes, they relay the core identities of their brands at a glance. We look at principles of perception, colour theory , semiotics, and brand awareness that give these pared-down logos their potent and memorable nature. This kind of brand recognition and loyalty is priceless.
Mood Boards: The Secret Weapon for Building Better Brands Visual communication plays a critical role in branding. Brands aim to convey their identities and values through logos, colour palettes , fonts, imagery, and other visual elements. But why are they so remarkably suited to contemporary branding challenges ?
Any brand and marketing strategy needs a modern, user-friendly site; it tells people who you are, what you do and why you are great at it. Crystal Clear Calls-to-Action Every page needs a clear call-to-action (CTA) that tells people exactly what you want them to do next. also shape that consistent brand voice.
In a world where people are very busy and have limited attention spans, video acts a great way to keep them interested in your brand for longer. This is because this type of video allows you to break down difficult concepts into simple icons, enabling your audience to grasp a better understanding.
Visualise this: you're a business owner or a marketer, and you want to stand out from the crowd, captivate your audience, and propel your brand to new heights of success. You build a brand that's impossible to ignore, one that inspires loyalty and captivates your target audience. So, how does disruptive marketing work its magic?
A Blogger's Best Friends From idea conception to content polishing and audience engagement, blogging encompasses many intricate tasks. Brace yourselves as we explore the essentials: Idea Generation: Have you ever found yourself staring blankly at a blank canvas, yearning for inspiration?
A guide to picking the right brand colors. Brand colors are an essential part of any company’s image. A company’s logo is often a customer’s first point of contact and this logo will be designed using brand colors. Brand colors also regularly feature on websites, stores, ads, staff uniforms and merchandise.
The Metaverse: A New Frontier for Brand Marketing The Metaverse is getting ready to shake up how we do things online and how brands market themselves. As virtual and augmented reality get better, people want more immersive experiences with brands, not just dull old ads. The beauty brand Clinique also got in on the action.
From the Illinois flag to the many successful Illinois-based brands, welcome to the next stop on our great state of branding tour! For those not in the know, on this tour, we get a good look at various different branding examples that make each state, and the cities that make up that state, so unique. Flags to Brands).
It's a wonderful typeface for branding projects, posters, and more! Sovereign Typeface A bold, branding font, Sovereign won me over for inclusion in this resource pack for the fantastic curve of its "S" and the way it flows into the other, well-crafted letters. August Typeface What would this list be without some hand-drawn fonts?
Data visualisations improve comprehension of complex concepts by 60% over text alone. Global powerhouse brands like Apple, Nike, Coca-Cola, and more weren’t built on products alone. Their logos and cohesive visual branding ignite consumer desire and identification while embodying corporate ideals. Extremely strong.
Following the reopening of non-essential retail in the last month, eco-friendly brand Pangaia took up residence in Oxford Street’s Selfridges store. Roper says it was refreshing to work with a brand where “sustainability was at the centre”, rather than a token gesture. Pudu Pudu restaurant, by UXUS.
Prioritising tech branding, marketing, and website design is a requirement, not a suggestion if you’re looking to succeed in this sector. Successful tech brands like Apple, Cisco, and HubSpot all understand this and is a big reason how/why they’ve been able to find continued success over the years. The Creative Brief Bundle.
1950s Logos: A Nostalgic Journey into Branding History Prepare to be whisked away on a whimsical journey through time as we dive headfirst into the colourful, charismatic world of 1950s logos. Because there's nothing quite like the evocative allure of nostalgia to understand the roots of modern branding. Why, you ask?
Product Naming: Unleashing the Power of Branding As an entrepreneur or business leader, you may have asked yourself, “What's in a name?” Add names to the picture, and your mind instantly gravitates towards certain brands. This is the magnetic force of effective branding. That's the power of product naming.
From the Ohio Flag, to the best places to eat, to Ohio sports teams, see this as your complete guide to branding in this vibrant city. You might have noticed we’ve been talking about branding across various US states a lot lately on the Canny blog, delving deep into different museums, universities, and what the cities have to offer.
7 Creative Ideas for Custom Packaging to Boost Your Brand. Use these seven creative ideas for custom packaging to get started on your next set of packages. Packaging can profoundly impact how consumers perceive your product and brand. Create a brand identity around your packaging. Using a Logo Designer.
We organize all of the trending information in your field so you don't have to. Join 66,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content