The Die Line

JANUARY 17, 2024

Dieline is a global package design community and showcase of package design inspiration. We cover industry news, sustainable packaging news, design trends, and host our own packaging conferences, package design events, and Dieline packaging design awards.

Packaging Design 98

Packaging Design Brand Branding Inspiration 98

Just Creative

MAY 19, 2020

Any successful business starts with an effective branding strategy. A brand strategy is a long-term plan that affects all facets of your business. But have no fear, if you are starting your brand from scratch, use the help of a brand strategy workshop to get the job done! Why Should You Hold a Brand Strategy Workshop?

Brand 351

Brand Branding Marketing Marketing 351

Inkbot Design

DECEMBER 6, 2023

What Is the Difference Between Branding and Positioning? A brand represents the identity, personality, and essence of a company, product, or service. Branding refers to creating, positioning, and promoting that identity in the minds of target customers. Consistent branding across channels can increase revenue by 23%.

Brand 98

Brand Branding Marketing Marketing 98

Just Creative

DECEMBER 18, 2019

Are you so fond of a particular company that it’s hard for you to buy from other brands? What is it that drives you towards those brands? Why do you feel so strongly about them compared to other brands that remain hazy and swathed in vagueness? Using this tool, you can humanize your brand and make it stand out.

Brand 309

Brand Branding Arts and Crafts Production 309

Sangfroid!

SEPTEMBER 2, 2021

s art director Paolo Bugatto reflects on the process and decisions that inspired our new brand identity. At some point every brand reconsiders itself. Perhaps a brand needs to distinguish itself from the competition, focus its offering or simply get some much needed publicity. Identifying Your Brand Archetype.

Brand 95

Brand Branding Arts and Crafts Agency 95

Inkbot Design

OCTOBER 18, 2023

Creative Branding is the Secret to Winning Business Crеativе branding goеs beyond convеntional markеting stratеgiеs. It's about infusing innovation into еvеry aspect of your business to еstablish a distinct and mеmorablе brand identity. Crеativе branding isn't just important; it's indispеnsablе for modern businеssеs.

Brand 108

Brand Branding Arts and Crafts Marketing 108

crowdspring

JUNE 29, 2022

Brand archetypes are human character traits that most accurately reflect a brand. This guide explores how archetypes can improve your brand strategy.

Brand 73

Brand Branding Marketing Marketing 73

Creative Boom

APRIL 3, 2023

The striking composition features seven figures representing key cultural archetypes who made Levi's iconic, from the cowboys of the 1880s to the punks and gay communities of the 1970s, along with bikers, rebels, and a representation of the workers via a 'Rosie the Riveter'-type character. I'm excited to see it myself." "I'm

Arts and Crafts 472

Arts and Crafts Fashion Artist Exhibition 472

Design Week

MARCH 25, 2021

Sonic branding consultancy MassiveMusic has partnered with music testing company SoundOut to launch the “world’s first” data-driven sonic branding tool. Nike, for example, uses the archetype of the Hero, while Disney is the Magician and Harley Davidson the Outlaw.

Brand 66

Brand Branding Consulting Architecture 66

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. This comprehensive guide explores the fundamental principles, strategies, and examples of luxury brand marketing and high-end branding.

Marketing 79

Marketing Marketing Brand Branding 79

Design Milk

MARCH 21, 2024

If plants aren’t your thing, there’s also an equally stunning fire pit of the same archetype. In an epic alliance of aesthetics, the North Carolina-based brand has collaborated with west coast native Schoolhouse to create a collection of ceramic lighting.

Sculpture 101

Sculpture Sports Manufacturing Color 101

Inkbot Design

MAY 1, 2024

How Branding Works: The Keys to Captivating Customers We’re surrounded by brands every day. But have you ever stopped to think about how branding works? From fancy logos to those jingles that get stuck in our heads, branding is inescapable. A good brand is like glue for your brain.

Brand 98

Brand Branding Arts and Crafts Internet and Software Development 98

Canny

OCTOBER 19, 2021

Jargon and technical terms can be a real barrier to entry into the world of branding and rebranding. Especially with branding projects, where the deliverables are clear cut and defined from the get go, it’s vital to be clear on what you’re doing and how you’re doing it. Archetype. Brand Loyalty.

Brand 147

Brand Branding Production Fonts 147

Inkbot Design

MARCH 4, 2024

Corporate Brand Identity: More Than Just a Logo Think of your favourite brands – the ones you're die-hard loyal to and just keep returning for. It's their unique brand identity , that special something that makes them instantly recognisable and irresistible to customers like you. What Even Is Brand Identity?

Corporate Branding 85

Corporate Branding Brand Branding Marketing 85

Inkbot Design

NOVEMBER 14, 2023

Startup Branding Tips: How to Build an Unforgettable Brand Starting a new business is exhilarating. But without proper branding, your startup risks fading into obscurity. Developing an effective brand is essential for distinguishing yourself, attracting loyal customers, and competing against established companies.

Brand 97

Brand Branding Marketing Marketing 97

Azure Magazine

MARCH 7, 2024

The steel-framed bar cabinet forms part of a collection by designers Maša Vukmanović, Jelena Lukač Kirš and Jakov Šrajer for Croatian brand Milla & Milli that will be shown at Salone. Archi table by Fratelli Boffi It doesn’t get more archetypical than this.

Manufacturing 83

Manufacturing Textures Brand Branding 83

Purple Rose Graphics

APRIL 4, 2022

There are a lot of ways to set up your brand. One of the popular ways is with customer archetypes or customer avatars. Now Archetype means roughly the same thing, a common example of a group of people. This means a Customer Avatar or Archetype refers to creating a sample profile of a typical customer for you.

Client 40

Client Advertising Advertising Consulting 40

Inkbot Design

JANUARY 7, 2024

The Branding Pyramid: A Strategic Framework Building a strong brand that resonates with target consumers takes careful planning and execution across multiple fronts. Enter the branding pyramid – a conceptual framework identifying the critical elements required to create a memorable, meaningful brand in the marketplace.

Brand 87

Brand Branding Production Marketing 87

Abduzeedo

MAY 1, 2023

Brand mark, 3D visualization and animation for Tesseract Icons abduzeedo 0501—23 Tesseract Icons, a brand dedicated to creating new and unique digital art, has recently caught the attention of the design world thanks to the exceptional work of the team at Sawdust.

Animation 44

Animation Brand Branding Digital 44

Just Creative

FEBRUARY 12, 2020

The best brand strategy resources on the web, including the top courses, books, podcasts, communities, frameworks, models and more. Top Brand Strategy Resources. Best Brand Strategy Courses. Brand Master Secrets. Story Brand (SB7). Mark Pollard’s Brand Strategy Class. View all brand strategy courses.

Brand 339

Brand Branding Portfolio Production 339

Canny

JULY 27, 2021

If you’ve been following the blog for a while, you’ll have probably came across our popular post The Ultimate list of Branding Tips , and this is a follow up to that. Once you’ve got your branding and visual identity locked down, you’ll definitely need somewhere to put it- your website! Ecommerce store?

Web Design 197

Web Design Web Design Templates Brand 197

Design Milk

NOVEMBER 8, 2023

Kiki developed the technique herself to mimic a giant embroidery stitch, and the giant rose is a nod to the archetypical image of 19th-century English doll house carpets. ” Kiki x Cor Unum: Soft Candy Bag, 2023 Photo: Katie Treggiden Inspired by the soft lines of a bag of candy bag, these are actually ceramic vases.

Sculpture 105

Sculpture Arts and Crafts Exhibition Inspiration 105

Canny

JULY 27, 2021

If you’ve been following the blog for a while, you’ll have probably came across our popular post The Ultimate list of Branding Tips , and this is a follow up to that. Once you’ve got your branding and visual identity locked down, you’ll definitely need somewhere to put it- your website! Ecommerce store?

Web Design 174

Web Design Web Design Templates Brand 174

Just Creative

FEBRUARY 6, 2020

Want to learn more about brand strategy? Stephen Houraghan & Jacob Cass discuss brand strategy and the brand strategy course, Brand Master Secrets. The questions we answer in this video include: Do designers need to learn brand strategy? What exactly is brand strategy & what is the deliverable?

Brand 231

Brand Branding 231

Sangfroid!

JUNE 15, 2021

Photo by Daniel Mirlea on Unsplash Here’s my take on branding?—?there’s Some of the branding systems that we draw on include the Google Ventures Brand Sprint , the Story Brand Framework , and brand archetypes. Tapping into something so pure and close to the soul of your customer is what makes a great brand.

Brand 52

Brand Branding Agency Client 52

SpeckyBoy

JANUARY 4, 2022

If your clients want to create a memorable brand out of their businesses, the first stop on your journey is designing the logo. And when it comes to brands that want to emphasize their knowledge and wisdom, there’s nothing like geometric logos. Enlightenment in a shape: geometry. Geometric Logo Templates Vol.2 G like gorgeous!

Templates 119

Templates Adobe Client Color 119

Inkbot Design

NOVEMBER 9, 2023

With consumers now interacting with brands and companies primarily through websites, apps, and other digital touchpoints, having a polished and intuitive user experience is no longer just a “nice-to-have” but an absolute necessity. Today, most brand discoveries and purchases happen online.

Digital 95

Digital Production Brand Branding 95

Inkbot Design

DECEMBER 21, 2023

From slender serif fonts to chunky sans serifs, vintage logo designs highlight figurative word forms and hand-drawn letter shapes to communicate brands and business names artistically. Stripping visual brands to their symbolic essence in shapes and figures that viewers can imprint indelibly upon their collective memory.

Inspiration 91

Inspiration Arts and Crafts Graphic Tourism 91

Inkbot Design

JANUARY 26, 2024

Branding designers – help companies define and establish their brand identity and style through logo design, colour palettes, typography, messaging, visuals, and more. Consistent branding – The portfolio employs cohesive visual branding, logo work, style and messaging that reinforce capabilities. Red Flags ?

Graphic Design 98

Graphic Design Graphic Portfolio Client 98

Design Milk

MAY 10, 2022

Earlier this year, renowned French furnishings brand Fermob shared the release of their 2022 collection. STUDIE is a form of archetype revisited, its shape inspires softness and timelessness. It includes the simple STUDIE collection , a series of two chairs that smartly reimagine the traditional school chair.

Production 94

Production Publication Color Fashion 94

Inkbot Design

DECEMBER 3, 2023

Here's an overview of the main approaches: Ethnographic Research Observing consumers in their natural environments using video ethnography and interviews unveils how they interact with products and brands. Numeric response On a scale of 1-10, how likely are you to recommend [brand] to friends and family?

Marketing 96

Marketing Marketing Production Brand 96

Just Creative

AUGUST 31, 2020

A key element of successful content marketing is the brand voice. A content marketing voice is a key distinguishing factor that makes branded content stand out from the competition. But let’s first understand the meaning and importance of brand voice. What is a Brand Voice? Discover Your Brand Purpose.

Brand 287

Brand Branding Marketing Marketing 287

Inkbot Design

JANUARY 25, 2024

How to Measure Brand Awareness: Comprehensive Guide Brand awareness is a critical metric that measures consumers' ability to recognise or recall a brand. High brand awareness indicates that a brand has etched itself into the minds of consumers. What Is Brand Awareness and Why Does It Matter?

Brand 86

Brand Branding Marketing Marketing 86

The Die Line

JANUARY 5, 2023

In the spirit of the new year white-knuckling resolutions, we've assigned archetypes to each of the 12 sober-curious brands. .

Brand 71

Brand Branding 71

Azure Magazine

MAY 27, 2022

Here are seven major moments Azure’s editors, who will be there for the entire shebang, want you to know about: New Collections from the Major Design Brands. There’s no better way for a brand to make an impact than by going all-in on an awe-inspiring display. Inspiring Installations.

Arts and Crafts 101

Arts and Crafts Manufacturing Presentation Gallery 101

Design Milk

APRIL 2, 2024

Home Studyo , a Belgium-based design brand founded by Mathieu Van Damme of Case Studyo and Esther Noben of Toykyo , proudly unveils its debut collection, Blow Up , in a nod to childhood fun. The archetypal home furnishing forms are infused with excitement thanks to vivid colors including Bone, Indigo, Lila, Moss, Coral, Yolk, and Sky.

Art 75

Art Textures Artist Color 75

Design Milk

MAY 20, 2021

The announcement of Italian fashion house Gucci’s imaginative installation in the brand’s Florence palazzo celebrating their 100th year arrives as no surprise. Can’t make it to the centennial Gucci Garden Archetypes installation in Florence?

Fashion 104

Fashion Exhibition Digital Advertising 104