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Andrew Vucko, founder and ECD of Vucko, explains how motion can transform static identities into living ones fit for the 21st century. A few years ago, the question was: should your brandidentity include motion? In 2025, though, that's losing its relevance; the idea that static identities aren't enough is widely accepted.
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For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. In their reality, perfectly generated, error-free creative assets will be the baseline. Photography via. Let's start with some obvious things.
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Moreover, for artists and designers, it has become a means of display and a method for branding, with commercial stock photos seeing widespread use in both personal and professional settings. They were more of a novelty, a way to differentiate your desktop from the sea of identical black or blue screens that were standard at the time.
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It could be logos that are difficult to ignore, beautiful invitations, lively stage backdrops, and catching social media visuals. Graphic design is not just optional for events in our visually-centred world; it is necessary for: 1. to render this vital info cleanly and legibly visually appealing.
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