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Paramount's new home for pop culture is designed to move at the speed of content

Creative Boom

Paramount has worked with New York-based branding and design studio Trollbäck+Company to design Mixible, a new platform specially designed to keep up with the speed of pop culture and all of the content it produces. Distinctive, upbeat and entertaining, it's like the opposite of doom-scrolling.

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What is Digital Branding? Benefits & Strategies

Inkbot Design

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Agile Brand Management The digital landscape evolves quickly.

Digital 97
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The Ultimate Guide to Brand Strategy

Just Creative

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. The point of that little story is that sometimes, even the biggest brands need a brand strategy or need to change theirs up to succeed in today’s economy. Related: 101+ Brand strategy resources.

Brand 337
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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Traditional Advertising Before the digital age, brands relied heavily on traditional advertising mediums like print, radio, and television to spread brand awareness and promote products and services. TV commercials – Short visual ads aired during commercial breaks of television programming. Pre-roll, mid-roll, etc.

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11 Luxury Branding Trends To Pay Attention To

Inkbot Design

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. This article will explore key trends shaping luxury branding in 2024 and beyond.

Brand 93
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Evolution of the CBS Logo: A Journey of Timeless Branding

Inkbot Design

Evolution of the CBS Logo: A Journey of Timeless Branding Regarding iconic television networks, CBS (Columbia Broadcasting System) holds a special place in viewers' hearts worldwide. Join us in exploring the visual brand identity that has accompanied decades of memorable entertainment. Can you believe it?

Brand 98
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7 Tactics for Building a Valuable and Memorable Brand

Inkbot Design

7 Tactics for Building a Valuable and Memorable Brand. You must have a more attractive brand image in a highly competitive market. But a solid and memorable brand is just the opposite. When you think about how people build and market their brands, you're likely to consider the big names in media, advertising, and marketing.

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