Creative Boom

NOVEMBER 21, 2023

The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Our new brand charts an ambitious course for our future," says Teemu Suviala, global chief creative officer. "We

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Creative Boom

DECEMBER 13, 2023

With the pet sector booming, Asda wanted its own-brand pet food ranges – Hero for dogs, Tiger for cats – to discard their budget connotations. So it asked enlisted branding, design and communications agency Stormbrands to refresh and modernise its offerings in the face of increasing competition.

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Creative Boom

JULY 10, 2023

That's the mission statement behind Culture POP, a soda brand that wants to reposition the drink and remind customers that it isn't bad. When it came to repositioning soda, Niceshit creative director Guido Lambertini tells Creative Boom that its brief was fairly open. This helps to make the brand recognisable by the campaign.

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Creative Boom

APRIL 14, 2022

The pair were "a recipe for success," explains Otherway founder Jono Holt, leading to a brand that specialises in toasters, hairdryers, bread makers, kettles and more. Its market share has steadily declined, prompting the new management team to set us the task of repositioning the entire business proposition," Holt adds.

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Creative Boom

MAY 23, 2023

Discover how brand design studio Without helped them get the message through. So rather than focusing on elitism or materialism, award-winning brand design studio Without 's global redesign for villa rental company The Thinking Traveller takes an altogether different tack. We all love the idea of luxury travel.

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Creative Boom

MARCH 13, 2024

Robot Food founder Simon Forster co-founded the brand alongside Stu Jolley to fill a gap in the skincare market, catering to the growing audience of people with tattooed skin. Stories & Ink is a skincare brand dedicated to those with tattooed skin, developed by The Others Beauty Co.

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Creative Boom

DECEMBER 16, 2023

To help reframe its narrative, Stereolabs turned to global design consultancy Pentagram to craft a new brand identity for them. Graphic elements To support the brand story, Pentagram created a visual identity that adapts to real and virtual environments. Everything is now about the company's mission and what detailed vision unlocks.

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Creative Boom

OCTOBER 9, 2023

Its futuristic biomes attract visitors from far and wide to marvel at its diverse selection of plant life, but with the climate crisis constantly escalating, the Eden Project is repositioning itself as a leading voice in the environmental movement. This will result in a more streamlined approach to co-branding with partner organisations.

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Creative Boom

SEPTEMBER 13, 2023

The umbrella brand for the Beeb's natural history and science content, BBC Earth's programmes have been huge global hits. And since 2009, they've been marketed around the world by BBC Studios (the commercial arm of the public service broadcaster) under the brand of BBC Earth.

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Creative Boom

MARCH 1, 2023

But to reach more people and achieve its ambitious fundraising objectives, the charity needed to increase brand awareness and re-engage with the music industry. Central to the brand overhaul was a new phrase proposed by Pentagram: 'breakthrough with music'. Enter Pentagram.

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Inkbot Design

MARCH 13, 2024

At its core, businesses strategically decide to redefine their brand identity and better connect with their target audience. Their current branding may have been outdated and failed to resonate anymore. An overhaul modernises the brand. This data will guide your new branding direction. The end goal?

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Creative Boom

APRIL 22, 2022

Not only does Foodvisor help you track your food habits, but it's also nice to look at, as it's just enjoyed a brand refresh courtesy of London studio Koto. We created a brand strategy, visual identity, and tone of voice that builds on Foodvisor's supportive nature and elevates its role in helping people achieve their goals.".

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Creative Boom

JUNE 6, 2022

The Indigo Design Awards celebrate "trail-blazers, risk-takers and all those on the cutting edge of the visual design world" across the fields of graphic, digital, mobile design, design for social change, branding and freelance. Branding of the Year was scooped up by Socrates Communications for their work for Blackstone (Revantage).

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We And The Color

FEBRUARY 25, 2022

Australian graphic design studio Motherbird created this modern and minimalist brand identity for Measure. Graphic design studio Motherbird was commissioned to work on a brand identity for Measure. Do not hesitate to find more inspiring work in our Graphic Design and Branding categories. ” All images © by Motherbird.

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Inkbot Design

AUGUST 31, 2023

How to Start Branding for Your Business Success Branding is essential for any business, big or small, to stand out in the highly competitive market. A strong brand identity helps you establish credibility, attract and retain customers, and ultimately contribute to your business's long-term success. Who are you seeking to serve?

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We And The Color

NOVEMBER 18, 2021

Ben Galbraith created a sophisticated brand identity and packaging for Mayfair Gin. For Mayfair Gin, he came up with this sophisticated brand identity and packaging. The new design uses a stripped-back color palette, embossing, foiling, and gloss varnish to reposition it as a symbol of class and quality.”

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The Die Line

MARCH 17, 2021

B&B Studio has repositioned and redesigned the non-alcohol aperitif, Everleaf. With flavors inspired by mountain pants and blossoms, the new branding is crisp and clean, paired with bright colors inspired by the environment.

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Inkbot Design

APRIL 8, 2022

10 Secrets to Designing an Evergreen Brand Logo. To achieve this, you need to create an evergreen brand logo that speaks to the present and future generations. After all, a brand that looks great today will look even better in ten years or more! Naming Your Brand. Naming a brand takes more than just finding a catchy word.

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We And The Color

DECEMBER 20, 2021

Studio Hai&Ikigai Design created this unique brand identity for Raaw Cafe. Vietnam studio Hai&Ikigai Design was approached to work on a re-branding for Cafe RAAW. Do not hesitate to check out more creative projects in our Graphic Design and Branding categories. All images © by Hai&Ikigai Design.

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We And The Color

APRIL 26, 2021

Amsterdam studio Design & Practice creates a new brand identity for OLIN, a premium uncoated paper range by Antalis. By repositioning this premium paper range with the goal to speak directly to designers and inspiring them, the new brand identity brings to life the commitment of Olin paper to the creative community.

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Graphic Design Brand Branding Inspiration 98

Design Milk

DECEMBER 6, 2023

The versatile selection of contemporary luminaires, suitable for residential and commercial interiors alike, is a product of dynamism between the irreverent international fashion brand and a historic Italian decorative lighting company, respectively. and sustainability-minded objects like Reglobe.

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Its Nice That

FEBRUARY 22, 2022

The agency uses the well-established animation style to reposition the brand from “kids lunchbox snack” to something that feels “more relevant”.

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Design Week

JULY 27, 2022

These changes are part of an effort to reposition the luxury car company as a lifestyle brand. Interbrand has rebranded Bugatti by paying homage to its French heritage with the typeface and colour palette.

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Brand Branding Inspiration Marketing 70

Abduzeedo

MARCH 17, 2024

Enhancing Branding and Visual Identity in Furniture Design abduzeedo 0317—24 Discover how Quagga's innovative branding and visual identity brings a playful, engaging twist to minimalist furniture design, redefining industry standards. Enter newkid, a branding studio with a knack for making brands shine at their debut.

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Inkbot Design

OCTOBER 16, 2023

However, rebranding should be approached with care: if it goes wrong, brands risk alienating customers. It involves making decisions to bring your brand new life – helping you form deeper customer connections. It involves making decisions to bring your brand new life – helping you form deeper customer connections.

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Inkbot Design

OCTOBER 16, 2023

However, rebranding should be approached with care: if it goes wrong, brands risk alienating customers. It involves making decisions to bring your brand new life – helping you form deeper customer connections. It involves making decisions to bring your brand new life – helping you form deeper customer connections.

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Inkbot Design

OCTOBER 25, 2023

Rebranding Exercise: A Strategic Approach to Business Growth As we approach the new year, companies across industries realise that standing out in today's crowded marketplace requires a distinct and memorable brand identity. Rebranding is all about revamping and reinvigorating your company's visual branding , messaging, and overall identity.

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Creative Boom

APRIL 11, 2023

Bartle Bogle Hegarty (BBH) has repositioned beer brand Hofmeister, creating a new campaign that looks to put "quality, taste and sophistication" at the heart of the brand.

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Abduzeedo

NOVEMBER 7, 2023

Oito Barbearia's Branding and Visual Identity Revamp abduzeedo 1107—23 Explore how Oito Barbearia's branding and visual identity merge classic and underground aesthetics to mark its 8th anniversary with style and unity. The new branding is a masterclass in balancing contrast. Flexibility is at the heart of the visual strategy.

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Creative Boom

APRIL 29, 2024

Brand experience agency SWAMP , formerly known as Swamp Motel, has made a name for itself in the creative industry thanks to its fresh approach to storytelling. At the heart of their offering was to help reposition SWAMP as the "wildcards" of storytelling experiences.

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Inkbot Design

JANUARY 20, 2024

As brands evolve to meet changing consumer demands or culture shifts, iconic logos often get redesigned as part of more significant rebranding initiatives. Logo redesigns walk a fine line between maintaining brand recognition and signalling change. From Pepsi to Starbucks to Uber, we explore the hits, the misses, and the controversy.

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Mindsparkle Mag

OCTOBER 17, 2021

The leading innovator of bodyworn camera hardware and software, Reveal Media, briefed a repositioning of their brand identity to Manchester-based design studio eNaR and brand strategist Tim Watson. Their desire to reposition opened up the opportunity to put them into a territory they were excited about but didn’t belong.

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Mindsparkle Mag

JANUARY 15, 2022

Meet Danki, a tennis and clothing brands reseller, operating mainly in São Paulo with more than ten stores. The brand came to life through the need of young people to be understood and have a place to call their own. The brand is repositioning itself to improve its personality and essence communication.

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Mindsparkle Mag

JANUARY 16, 2022

The management team approached ALLGOOD to completely rebrand and reposition them from a shopping center into a complete leisure destination. Their winning pitch was a whole story about thinking differently, and then their creative work began on the branding project. We built a theme around the simple statement of Shop, Watch, Eat.

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Inkbot Design

OCTOBER 27, 2023

When done right, rebranding jolts stagnant brands back to life. With courage, creativity, and commitment, tired brands can trigger game-changing momentum. An outdated logo design can make your entire brand feel stale, like that pair of sneakers you've held onto for far too long. A firm rebrand rejuvenates from the inside out.

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Abduzeedo

JUNE 3, 2022

Alvor branding and visual identity. The company that until then used another name needed to reposition itself, and invited me to create its new name, brand and visual identity. The company that until then used another name needed to reposition itself, and invited me to create its new name, brand and visual identity. "We

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Design Milk

AUGUST 28, 2023

The Evolv Dog Crate is the brand’s newest, slimmest dog crate yet, featuring a modular design and “playpen mode.” Highly customizable, Evolv can easily be tailored by adding or repositioning up to four secure dual lock doors, or by removing the ceiling hatch to create a sturdy playpen.

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