The Branding Journal

MAY 15, 2022

When starting a business, one of the first things you need to find is a name for your brand. This article will discuss some of the best ways to find a solid name for your brand. We’ll also provide some tips on how to make your brand name stand out. Table of Contents What is a brand name?

Brand 52

Brand Branding Agency Production 52

Inkbot Design

APRIL 29, 2023

Brand Name Ideas: How to Create a Memorable Name A great brand name can help you stand out in a crowded market, establish trust and credibility with your customers, and make a lasting impression. But how do you create a brand name that's unique, memorable, and effective?

Brand 40

Brand Branding Marketing Marketing 40

Creative Boom

APRIL 21, 2024

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. So, who are the names we need to know? To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. In the U.K.,

Agency 424

Agency Marketing Marketing Brand 424

Creative Boom

APRIL 8, 2024

That's the message that vegan and cruelty-free skincare brand Raw Perfection drives through its new identity, designed by Scandinavian consumer brand and design agency Everland. Since it was starting fresh with a new name, Raw Perfection needed help with everything from strategy to visual and verbal expression. "We

Brand 346

Brand Branding Production Illustration 346

Just Creative

APRIL 13, 2021

Over the years, as a brand designer & strategist, I have named a large number of businesses and in the process, collected a large number of brand naming resources. Want to know how to name your business? These are my most valued brand naming resources & links: Online Brand Naming Resources.

Brand 277

Brand Branding Production Art 277

Creative Boom

MAY 14, 2024

Coley Porter Bell's new brand identity for Tesco's Root & Soul range transforms plant-based ingredients into show-stopping superstars. Good products need good packaging, though, and that's just what the Root & Soul range has been blessed with, thanks to the efforts of global branding and design agency Coley Porter Bell.

Brand 389

Brand Branding Production Textures 389

Creative Boom

MARCH 11, 2024

The brand's journey from its original identity, 'Foods by Ri', to its new moniker, Everiday, marks a pivotal shift. A unique calendar grid motif is central to the new visual identity, symbolising the brand's dedication to "making every day count".

Brand 431

Brand Branding Design Strategy Production 431

Creative Boom

AUGUST 28, 2023

The UK's best-selling bone broth, previously known as Take Stock, has now been rebranded by Bristol-based brand design consultancy The Collaborators , with the new name of Freja Natural Norwegian Bone Broth. The repositioning aims to drive category growth and assert Freja as the leading brand in stocks and broths.

Brand 380

Brand Branding Consulting Animation 380

Creative Boom

MAY 12, 2024

The London agency reveal how they developed the visual identity of Trulli Ulivi, a new brand of high-quality Italian olive oil. The brand is now launching with a flagship extra-virgin olive oil, which encapsulates the producer's commitment to its home city of Ostuni through every aspect of its production and design.

Brand 317

Brand Branding Arts and Crafts Agency 317

Creative Boom

APRIL 8, 2024

Global branding studio A LINE has rebranded the new cyber security platform Rotate – formerly Armoz – ditching its corporate look and feel for a friendly and intelligent identity. Since the company wanted to focus on growth in the US, its brand needed to appeal to small to medium-sized businesses and enterprises in North America.

Marketing 379

Marketing Marketing Brand Branding 379

Creative Boom

APRIL 29, 2024

Bloomberg Philanthropies reached out to Porto Rocha in 2022 with a brief to develop the identity, name and positioning of a new performing arts centre that challenges tradition and champions inclusivity. From the start, it felt like the perfect match," says the studio's design lead Joseph Lebus. "As

Entertainment 344

Entertainment Art Typography Fonts 344

Design You Trust

JULY 15, 2023

He had a brilliant idea: he swapped the brand names of famous corporations with the names of Ukrainian cities. He named his project “Logo for Ukraine”. I have created unrealistic possible collaborations for major brands: the brand name is replaced with the name of the Ukrainian city,” he wrote.

Brand 55

Brand Branding Publication Artist 55

Creative Boom

FEBRUARY 5, 2024

Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. The name reflects a well-known feeling – 'Oh là là' – indicating a pleasant surprise.

Brand 450

Brand Branding Production Marketing 450

Creative Boom

JANUARY 28, 2024

When it doesn't discard a brand name and over a decade of global recognition? Uber didn't need a new name or logo – Wolff Olins re-designed the company's logo in 2018 – but the business continues to evolve, adding food delivery, freight transport and AI research to its core business of 'ride requests'.

Brand 450

Brand Branding Architecture Agency 450

Creative Boom

MARCH 2, 2023

After sixty years of operation, it was time for a change – the theatre's team felt its brand identity no longer reflected Chichester Festival Theatre's quality, reputation or heritage and was hindering them from delivering exceptional and consistent experiences in every aspect of its work.

Agency 454

Agency Brand Branding Art 454

Creative Boom

MARCH 25, 2024

Padel Social Club's aim is to increase padel's popularity in the UK by championing "originality and authenticity" through its brand identity. Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK.

Sports 474

Sports Brand Branding Photography 474

Creative Boom

FEBRUARY 7, 2023

London-based brand and design studio Limber Brands has rebranded Adam Matthew, an archival specialist creating digitised collections for higher education. The rebrand centres around a simplified new name: AM. Limber Brands was brought in to change that. "We

Brand 353

Brand Branding Education Digital 353

Creative Boom

MAY 16, 2022

Branding agency Motto has collaborated with B2B payment platform Hopscotch to create a new bright and friendly identity that communicates how it can help users hop, skip and jump over the various obstacles of running a small business. Thankfully, the Hopscotch team understood the value of a brand and saw us as a true partner.

Brand 364

Brand Branding Arts and Crafts Client 364

Creative Boom

MAY 20, 2024

Gone are the days of shame and embarrassment for women as a new bold brand enters the vaginal wellness space, designed with celebratory photography and cheeky call-to-actions. This creates a space for new brands, like VJJ Health, to disrupt the stuffy shelves of old and help women look after themselves without shame or embarrassment.

Brand 365

Brand Branding Advertising Advertising 365

Creative Boom

MAY 1, 2024

Specialising in creating music and multiplatform sound design for video games, DOKI DOKI is named after the Japanese onomatopoeia for a heart-pounding feeling of excitement. We wanted to ensure we found a way to put this at the heart of the brand, so it became obvious how we could do that when we started visualising the name."

Inspiration 471

Inspiration Client Agency Brand 471

Creative Boom

MAY 20, 2024

Amid the rising popularity of Japanese whiskeys, LOVE has designed a new brand that combines two cultures while staying true to the category's time-honoured codes. Manchester-based creative agency LOVE has designed a new luxury whiskey brand from scratch in collaboration with William Grant & Sons (WG&S).

Brand 308

Brand Branding Coding Agency 308

Logo Smith

JULY 22, 2021

The post A Whopping List of Startup Brand Name Changes appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ Found this great blog post over on Matt Turck’s website , that started off with a Tweet of some of the better startup brand name changes in recent history. Startup Brand Name Changes.

Brand 40

Brand Branding Sports Freelance 40

Creative Boom

APRIL 8, 2024

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace. However, this success also posed a challenge.

Brand 466

Brand Branding Agency Portfolio 466

Creative Boom

DECEMBER 19, 2023

NotOnSunday's experience in branding Unspun offers a number of useful pointers. Unspun is a Premium CBD brand based around products created by husband and wife team Joe and Gemma Wilde through their own experience of using CBD while living in California. This is where the Unspun brand was born.

Brand 418

Brand Branding Packaging Design Production 418

Creative Boom

FEBRUARY 12, 2024

The CW is an American television network which got its name from the initials of its founders, CBS and Warner Bros. And so they asked London brand and design consultancy DixonBaxi to update their branding to reflect this new mix and their self-proclaimed vision of themselves as "scrappy underdogs".

Networking 351

Networking Sports Brand Branding 351

Creative Boom

APRIL 17, 2023

Sticker-obsessed publisher Stickerbomb has turned its attention to the independent beer industry in its latest book celebrating the world's coolest brewery branding. As its name suggests, the urban art publisher is passionate about all things sticker related, directing this devotion to a whole host of magnificent titles focused on the arts.

Arts and Crafts 511

Arts and Crafts Publishing Publishing Brand 511

Creative Boom

NOVEMBER 21, 2023

The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Now, going by the shortened name Landor, the refreshing rebrand is the culmination of a five-year strategy.

Agency 319

Agency Consulting Inspiration Theme 319

Inkbot Design

MARCH 23, 2024

Startup Branding: Crafting an Unforgettable Identity Let's start things off on a real note – your startup's brand is its calling card. ” In this ruthlessly competitive landscape, a knockout brand can spell the difference between punching above your weight class and being just another face in the crowd.

Brand 98

Brand Branding Arts and Crafts Marketing 98

Creative Boom

APRIL 28, 2024

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. And that's why a branding agency like Unfound Studio is well worth talking to.

Brand 380

Brand Branding Client Agency 380

Designspiration

OCTOBER 28, 2022

Typographic composition of brand name and visuals. typography #fashion

Fashion 52

Fashion Typography Brand Branding 52

Creative Boom

MARCH 20, 2023

As a sustainable cleaning brand, Cleancult had its heart in the right place. So Robot Food stepped in to revamp its branding, visual identity and packaging design. Strategic branding agency Robot Food 's work for US-based sustainable cleaning brand Cleancult offers a great example of how to do it right.

Production 361

Production Brand Branding Fonts 361

BP&O

OCTOBER 19, 2023

Perhaps this soft-yet-strong dynamic is why the name works for an insurance company. Or perhaps, more simply, the name works because The post Marshmallow by Ragged Edge appeared first on BP&O - Branding, Packaging and Opinion.

Brand 200

Brand Branding Business Cards Design Agency 200

Creative Boom

APRIL 25, 2023

Global brand and design consultancy Elmwood has today unveiled its bold new identity for Dolmio, which aims to attract a younger audience and celebrate the generous spirit of Italian cuisine. And thanks to the help of an accompanying puppet family, the brand has effectively managed to maintain its place in the nation's heart.

Brand 436

Brand Branding Consulting Marketing 436

Just Creative

MAY 24, 2020

Tune in to episode 6 of the JUST Branding Podcast and listen to positioning and naming expert, Rob Meyerson, join Jacob Cass & Matt Davies in exploring positioning statements & the best naming practices from the lens of the company, client and consumer, sharing actionable tips and real world examples that will help you build a better brand.

Brand 250

Brand Branding Client Marketing 250

The Branding Journal

MARCH 31, 2024

Developing a brand name for your organization or product is a crucial step that should be carefully planned and executed.

Consulting 126

Consulting Agency Brand Branding 126

The Die Line

SEPTEMBER 15, 2023

Dieline is a global package design community and showcase of package design inspiration. We cover industry news, sustainable packaging news, design trends, and host our own packaging conferences, package design events, and Dieline packaging design awards.

Packaging Design 104

Packaging Design Brand Branding Inspiration 104

Inkbot Design

APRIL 5, 2024

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. But getting branding right has never been more crucial. An authentic, well-defined brand that resonates emotionally is a powerful asset in today's crowded marketplace. Where do you even start?

Brand 97

Brand Branding Arts and Crafts Architecture 97