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D8 develops new brand world for Edinburgh Gin

Creative Boom

Some elements of the new identity are inspired by the architecture of the brand's new home in Edinburgh's city centre, The Arches. The Glasgow team of international design studio D8 has designed a new brand world for Edinburgh Gin, supporting the redesign of its core range bottles, which happened back in 2023.

Brand 395
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Campbell Hay crafts new place brand for Islington Square

Creative Boom

While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation. It needed to transition from a property-led brand to one that champions place and experience, speaking to a wider audience and showcasing the vibrant lifestyle and cultural experiences that define it.

Brand 398
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Rebrand of Riot Games by Stink Studios prioritises the player experience

Creative Boom

At the heart of this redesign is a deep dive into player passion, creating a brand experience that resonates across every game and media platform Riot touches. What emerged was that, while Riot owns many properties across multiple media, there is a unified brand purpose at the heart of everything it does: making the player experience better.

Media 470
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BrandOpus refreshes McCain's packaging portfolio

Creative Boom

BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets. This latest project has seen the new brand assets introduced on pack across all products, from croquettes and chips to wedges and fries.

Portfolio 424
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Punk Not Junk: How&How's rebellious identity for a heavenly sweet brand

Creative Boom

How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. Enter Wild Thingz (previously Just Wholefoods), the latest star of How&How's branding efforts. This was a full brand build – from concept to launch and beyond. Kids are going to love it.

Brand 458
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The Collected Works and PRINT Magazine craft a new identity for PRINT Awards 2025

Creative Boom

We were constantly joking about putting our rock assets into the Noguchi museum," Townsend notes, referencing the renowned sculptor Isamu Noguchi. This approach ensured the typography seamlessly integrated with the film's visual narrative while maintaining a strong, recognisable brand presence across digital and print applications.

Print 329
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

enable users to generate illustrated assets from simple sketches, offering a new level of accessibility to design." He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time.