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40+ Essential Tools for Branding and Marketing

Inkbot Design

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. Logo design tools on the market range from: Canva: User-friendly drag-and-drop templates to customise a logo with images, shapes, and fonts. Free basic package.

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How to Manage a Marketing Budget

Inkbot Design

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

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30 YouTube Banner Ideas For Your Channel

Design Wizard

Create an engaging YouTube banner. Your YouTube banner plays a crucial role in how your channel is perceived. Every channel will have different requirements for their YouTube banner. Whichever type of YouTube banner you want to create, we’ve curated a list of templates that can be personalised to create an engaging design.

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The Top 5 Benefits of Blogging for Marketing

Inkbot Design

The Top 5 Benefits of Blogging for Marketing Blogging has become a potent tool for connection, education, and expression, where information is shared exponentially. It includes journalism, storytelling, marketing, education, and entertainment. Blogging is an excellent approach to build and market your skills.

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[Brand Mapping Strategy Tool] How to Position Your Company in a Competitive Market

Just Creative

In this article, we’ll look at how to use brand mapping to position your company in a competitive market successfully. This is achieved through things like analysing the market you are in and determining where you position yourself in the market. What Is Brand Positioning? More on that later.).

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How to Create a Visual Identity for your Business Through Marketing Strategy

Noupe

When you sit down and think about creating a visual identity for your business, you may not think about starting with your marketing strategy first. In fact, some brands go straight to creating their visuals before taking the time to understand who they’re serving and how they plan to market to them. Ready for the details? Let’s begin.

Marketing 104
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7 Ways To Create A Profitable Retail Marketing Strategy

Inkbot Design

7 Ways To Create A Profitable Retail Marketing Strategy. Whether a big box or a small boutique, running a profitable retail marketing strategy is essential; here are seven tips from the experts on making your store a great place to visit. Market Segmentation. What are my marketing objectives? What is my sales objective?