Robot Food turns up the tang with Sarson's vinegar brand identity and campaign
Creative Boom
JULY 9, 2024
Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packaging design coinciding with the vinegar brand's first piece of new product development in 230 years. Everything from the colours and font animations to the photography was designed to be amplified and communicate Sarson's tangy USP.
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