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Luxury Brand Marketing & High-End Branding

Inkbot Design

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a specialised approach that balances these brand attributes while understanding luxury consumers and trends.

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10 best artist and illustration agents in New York City

Creative Boom

With the rise of digital tools both for making art and sending it around the world in an instant, in one sense, it's now easier than ever to make money as a freelance illustrator. But how on Earth do you find a market for your work? This is where illustration agents come into play. But with so many to choose from, where do you begin?

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Word of Mouth Marketing: The Power of Recommendations

Inkbot Design

Word of Mouth Marketing: The Power of Recommendations Word of mouth marketing, often abbreviated as WOMM, refers to any positive or negative customer recommendation about a product or company. This influential form of marketing relies entirely on person-to-person sharing rather than direct company advertising efforts.

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20+ ChatGPT Prompts with Examples for Marketers

HONGKIAT

In this article, we cut straight to the chase on how you, as a marketer, can leverage the power of conversational AI to up your game using ChatGPT to its full potential. Research a specific market. Define [Industry] 's market segments, opportunities, and recommend the prime target. Modify an email for social media marketing.

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How photo licensing platform Stills is helping designers create the best work of their careers

Creative Boom

As a designer, art director or creative director, it's a constant struggle to source the right images for your work. You can even put a market freeze on specific images you'd like to reserve exclusively for your projects. He loves to craft real, tangible things, so he shoots on analogue 16mm and 35mm film.

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February 2024 Opportunities: Open Calls, Residencies, and Grants for Artists

Colossal

The Susannah Kelly Art Award Featured The newly launched Susannah Kelly Art Award offers three $2,000 grants for artists working in drawing, painting, and sculpting. All three artists will have the opportunity to develop and lead a public program at the museum. Deadline: 11:59 p.m. ET on February 17, 2024.

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The 5 Best Books on Marketing: Your Roadmap to Success

Inkbot Design

The 5 Best Books on Marketing: Your Roadmap to Success Whether launching a new business or looking to take your existing company to the next level, having a solid marketing strategy is essential for success. But with so many marketing books, blogs, and gurus, how do you know where to start and who to listen to?