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How to Craft a Digital Brand Strategy That Connects

Inkbot Design

How to Craft a Digital Brand Strategy That Connects In the crowded and noisy online world, standing out with a digital brand strategy is more complicated than ever. So, how do you create an authentic brand that genuinely connects in the digital age? But just as important is crafting a distinct brand voice.

Digital 83
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Desert bloom: how COUR designed Suki Waterhouse's magical Coachella set

Creative Boom

Consequently, she turned to COUR Design and asked them to craft a visual design that would grab the world's attention by bringing an enchanted forest to life on stage. Based in Nashville, COUR is a consortium of experienced designers and creative producers who work on live entertainment events and installations.

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Van Saiyan's incredible retro illustrations draw on special moments from his childhood

Creative Boom

His illustrations have appeared in editorial columns for the likes of The Washington Post, Forbes and Entertainment Weekly. When he's not working on professional commissions, he mashes his favourite pop culture inspirations with his fan art. But unlike his heroes, he takes a digital approach.

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Umanaïa: Innovative Web Design by Simon Langlois & Team

Abduzeedo

Umanaïa: Innovative Web Design by Simon Langlois & Team abduzeedo 0920—23 Umanaïa, breathing fresh life into the interactive entertainment sphere, is a burgeoning video game creation company rooted in the cultural hub of Montreal. A digital masterpiece that complements and amplifies the brand's identity. The result?

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179 Pencils given out at this year's D&AD New Blood Awards

Creative Boom

Elsewhere, the other Black Pencil went to Sophie Ross of Norwich University of the Arts for her project responding to a Sky brief. The broadcaster challenged creatives with transporting entertainment to new digital experiences, so Sophie's project – Sky React – lets viewers express their emotions and opinions in real-time.

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Margaret Flatley on creating narrative stories, how to draw dynamic compositions, and why she's lured to the fantastical

Creative Boom

When she's not working as a senior designer at Bustle Digital Media, Brooklyn-based illustrator, comic artist and designer Margaret Flatley is busy conjuring up her own magical narrative stories. To learn more about her work and the craft of creating it, we sat down with Margaret to chat about her career. I'm a chronic overthinker.

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Squiggles, dogs and natural forms: Nikita Savinov reveals the process behind his 3D artworks

Creative Boom

To date, he's produced identities for restaurants, cafes, pet products, entertainment and video production companies from the US, Europe, Asia and Australia. "It I got so inspired that I decided to start experimenting with digital art and 2D, and publish it online every few days, no matter what. And there we have it.