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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. Clients feel the same way.

Agency 482
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One helluva groovy spot by Kitchen

Creative Boom

This kaleidoscope of 1970s references was cooked up by Kitchen, the animation team comprised of Rachinta Platts and George Coffey at the London production studio Jelly. Another wonderful thing about the piece was that it came about through word of mouth via Dark Arts Coffee, one of Kitchen's ongoing clients.

Animation 482
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Positive, natural and real – the illustrations and letter art of Julie Solvstrom

Creative Boom

Typically, clients will see something in her portfolio that they like, and she'll work from that basis, making tweaks and changes to ensure that each project is unique. You'll find that clients will begin to seek you out for that as well. Botany drinks packaging for Collective Arts Brewing. Julie's self-initiated DANSK products.

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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. Clients feel the same way.

Agency 447
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The powerful and empowering illustrations of Monsie

Creative Boom

Minimalist, with high-contrast palettes and playful vector curves, Monika's style has gelled, attracting clients like Adobe, The Guardian, The LA Times, and Vans. She's also created beer labels for Collective Arts Brewing, and one of her favourite projects has been with Like the Wind magazine, illustrating the lives of female athletes.

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Balancing Creativity And Client Expectations In Graphic Design

Designer Daily

Navigating the balance between boundless creativity and concrete client expectations is pivotal in graphic design. This balancing act is like walking a tightrope, where tilting too far in one direction can compromise creative integrity, and leaning too much the other way might not meet client needs. Who are they?

Client 404
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Karlotta Freier draws with such freedom her imagery seems to float on air

Creative Boom

To me, the main product of my work is not the drawing in the end, but the time I spent with the drawing," says Karlotta. "I Perhaps it's this connection with what she creates that makes her so popular with clients—in fashion, beauty, and editorial. Exploring a client's vision is a way of expanding her visual language and toolkit.