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The Los Angeles-based studio has quietly carved a space for brand identities that balance radical simplicity with cultural depth, drawing on Ali's own richly layered upbringing and global mindset. We embed ourselves in our clients' worlds and engage with their team culture, so our presence and work feels internal, not external," he says.
For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. As Simon explains: "It's not a shop window.
The Canadian agency is all about smart, strategic branding that breathes life into real estate, cultural, and hospitality spaces. With a collaborative vibe and a knack for timeless design, its team creates brands that don't just look great—they feel like they truly belong.
Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. Their philosophy is all about challenging the status quo, and they like to work with anybody who "believes branding has the power to change organisations, change industries, change perceptions, and change behaviours".
Digital art and illustrations have surged in popularity, with professional artists harnessing creativity, software, and technology to craft captivating visuals. Their unique approaches often make their work instantly recognizable, allowing them to cater to diverse industries, including book covers , games, films, and social media branding.
Nothing can replace true human creativity, and a personal touch is something clients will always crave. Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. Clients feel the same way.
In our recent Creative Boom survey, we gathered votes from hundreds of illustrators, art directors and industry insiders to spotlight the artists making waves in this challenging climate. His ability to blend humour with serious commentary has made him a favourite among both commercial clients and gallery audiences worldwide.
Often collaborating with luxury brands, she brings a refined touch to editorial, branding and conceptual projects. Henrique Barone Agent Pekka now provides animation services to its clients, with Vancouver-based Henrique Barone leading the way. Karlotta Freier 2. Jee-ook Choi 5. Felipe Vargas 10.
A typeface can define the character of a brand just as much as a logo or colour palette," he says. By designing a typeface specifically for the festival, we were able to infuse the brand with a unique visual voice that extended across all its materials, from posters to digital interfaces."
Nothing can replace true human creativity, and a personal touch is something clients will always crave. Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. Clients feel the same way.
Your eyeballs are in for a wild ride if you happen to land on any of the social accounts promoting The Great Frog a jewellery brand going back to the 1970s, famous for its eclectic rock star collections. The clients were great the whole way," adds George. The deliverables included a 10-second ident and a 20-second social animation.
Navigating the balance between boundless creativity and concrete client expectations is pivotal in graphic design. This balancing act is like walking a tightrope, where tilting too far in one direction can compromise creative integrity, and leaning too much the other way might not meet client needs. Who are they? What appeals to them?
Originally from Hefei in eastern China, Fangfang relocated to London, studied illustration at the Kingston College of Art, and graduated this year. Growing up, I was surrounded by traditional arts and crafts – calligraphy, embroidery, paper cutting, and ceramics. My family also played a big role.
SLTF Bergamot Grotesk by Silverstag Type Foundry A bold statement in uppercase elegance, SLTF Bergamot Grotesk draws from Art Deco's geometric sophistication. Its nine weights, from Thin to Black, along with more than 70 custom ligatures, make it a standout choice for luxury branding, editorial layouts and digital campaigns.
From transforming Boulder's beloved Pizzeria Alberico to partnering with global brands like Stripe, Mast balances simplicity, collaboration, and storytelling in its approach. Inspired by design legends and modern art, this small but dynamic team brings a timeless quality to every project.
And right at the start, you may not even have a single client to your name. So how do you land your first client? My first freelance clients were my old full-time employers," she explains. Now, 16 years later, they are still a client!" My first client was my old non-creative job," she explains.
There never seems to be an imperative other than to draw something – even when she tackles a difficult brief for one of the big brands she works for. Perhaps it's this connection with what she creates that makes her so popular with clients—in fashion, beauty, and editorial. I like my work the best when I can surprise myself."
Play your cards right, and your worst client relationships can eventually become your best. We've all had clients that have made our lives a misery. Because let's face it, keeping existing clients is always easier than finding new ones. Yes, clients can sometimes be maddening, insanely irrational, and act like total jerks.
Buru, photography courtesy of Buru Co-founder and creative director Ky Allport discusses the art of finding your discovery muscle, bringing the inside out, and committing to authenticity. Your visual brand world with a conceptual mark or custom wordmark. Photos by Ben Jack She adds that the same goes for brand strategy.
Stories of brands using AI in their latest campaign have become a daily occurrence. AI has even won awards for its illustration work from creative bodies such as Communication Arts and the Colorado State Fair. It's the modern-day equivalent of clip art. Perfect for rough storyboards or prototypes that will only be seen in-house.
By building up a network of private contacts, you'll have something to fall back on when commercial clientsbrands, agencies, even local companies reduce their budgets. A private client will come to you because they truly value your creativity. It's something that makes me really happy, along with seeing the client's reaction."
Launching a new shop is a brave enterprise in an increasingly challenging retail environment, and good branding can mean the difference between success and failure. Her clients include L'Oréal, ?Law I studied graphic design at Glasgow School of Art and have since worked across several design disciplines," she explains. "I
And, if you're good at it, there are clients out there who will pay handsomely for your live illustration talents. From haute couture to leisure wear, big brands want to make their launch events and retail activations memorable and emphasise the artistry and individuality of their products. For Bvlgari.
One of his most significant projects since returning home has been A Better City 2024, an urban art celebration of the idea of 'spark', which also included works by Claire Prouvost, Sophia Vigne Welsh, Ruan van Vliet, Bebhinn Eilish, and Gavin Connell. One of the five illustrations for A Better City. In Your Head.
His portfolio is as cohesive as you're likely to encounter in the illustration game, and his style is flexible enough to accommodate a wide range of clients from the LA Times to Nike to Spotify to the Philadelphia Art Museum. I was always drawn to the clean, bold graphics of brands like Habitat Skateboards and Alien Workshop."
The founder of the three-year-old Brooklyn studio explains how they're blending strategy, language and design and helping redefine brand communication in the AI era. In the competitive world of design and branding, it's rare to find a design studio that truly breaks the mould. But you didn't really listen to our problem.'"
This work aligned with a trend of brands cleverly inserting themselves into events, sports, and games through inventive approaches. In other words, if there was ever a danger that agencies would make work primarily to win awards rather than serve the client, that's now history. In 2025, you have to do both.
Tips for getting your graphic design project featured (one being, send us lots of visual assets/mockups) Mockup via Art Directed Want to see your graphic design work featured in this online magazine? This should briefly describe your project, introduce the client, and outline their main objectives.
Wildish & Co reveal how it seamlessly blended its branding and interior design. And they turned to creative agency Wildish & Co to create branding that would sell the concept of a different kind of club. s brief for the branding was centred on the idea of 'physical meets digital'. brand partner Harm Kerkhof.
If this art makes you do a double take, then it’s doing exactly what it was designed to do. BLIK’s new Folded Forms is more than just wall art, it’s wall animation. After all, who says wall art needs to be one dimensional? For over 23 years, the LA-based brand has turned blank spaces into bold statements.
Students benefit from state-of-the-art facilities and guidance from experienced faculty who maintain strong connections with the industry. His career began while still at university when he established himself as a freelance designer and worked on branding, web design, and brand strategy.
Image licensed via Adobe Stock Creatives share their top tips for building a personal brand, allowing you to unleash your unique creative vision, connect with your tribe, and attract your dream clients. In today's hyper-connected digital landscape, personal branding has become key to success for creative professionals.
Our recent interview with Teemu Suviala on why today's brands are too bland is a case in point. Case in point, freelance designer and art director Ferran Feixas doesn't hate on social media. In fact, he puts forward an argument you don't often hear: that it's actually responsible for pushing branding barriers beyond across the board.
The London-based studio collaborates with renowned illustrator Hedof to create upbeat and engaging branding for the Comedy Garden Festival. Finding an illustrator The design process started with in-depth discussions with the client to establish a new direction centred on a heavily illustrated poster border design.
Put simply, they're pretty much the OGs of modern branding design. They went on to help develop some of the world's most iconic brands, including The Beatles' Apple Records, Unilever, Johnson & Johnson, Google, Airbnb, the NHS and the London 2012 Olympic Games. That's not to knock tech branding per se, of course.
To create a brand identity for the tool, its makers turned to Good Habit , a London-based design studio founded by Chris Smyth. The brief "The client's original brief intrigued us," says Chris, "as they wanted to create a tech brand that would have a devoted following. It became the perfect match.
After co-founding design consultancy Atlas and a stint as a Pentagram partner, during which she created identities for clients including Vitra, Tate and Phaidon, Stavro now runs her own practice with a focus on "designing a better world." You can read more in our articles on his Refugee Week installation and Green Man festival branding.)
Art Director, Brand & Creative—Spotify We asked the creative community about the fonts they're excited to use over the next 12 months… and here they are. Rhythmic Regal by RabenRifaie Studio A contemporary serif with rhythmic and elegant curves, Rhythmic Regal is designed for luxury branding. Sans Serifs 11. Sans Serifs 11.
The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. But when it comes to client work, it can sometimes be an uphill battle putting that into practice. The 'less is more' concept is a powerful one in design.
We chat with Josh Kay and Jamie White about how they graduated from the Arts University Bournemouth, founded their own agency and took on the world. We recently profiled Arts University Bournemouth (AUB) and highlighted how its strength of community, forward-thinking and real-world focus puts it at the cutting edge of the creative industry.
He was never really interested in anything else and was set on doing "an art thing". Since his parents weren't necessarily what you'd call "arty people", his perception of art was limited to big, grand formats. I was doing what I thought an arty person does and got paid nothing for almost all of it.
The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They dubbed this brand idea 'Follow your mood into the moment'.
Going into one of their five outlets in Osaka is like stepping into a gallery of contemporary Japanese art and design. Since then, she's gone global with client briefs and her Room brand. Since then, she's gone global with client briefs and her Room brand. By Okamoto. By Hotel New Teikoku. By Mitarashi Ayaka.
Sarah Graham in her studio With colourful, kitsch and photorealism paintings of nostalgic sweets, toys and iconic branding from her youth resulting in a hugely successful career, it's hard to believe Sarah Graham is a survivor of bipolar disorder, two suicide attempts and severe mental health difficulties.
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