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Design Dept's Ali Martín Filsoof on building brands with substance and simplicity

Creative Boom

The Los Angeles-based studio has quietly carved a space for brand identities that balance radical simplicity with cultural depth, drawing on Ali's own richly layered upbringing and global mindset. We embed ourselves in our clients' worlds and engage with their team culture, so our presence and work feels internal, not external," he says.

Branding 329
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The 25 creative studios inspiring us the most in 2025

Creative Boom

For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. As Simon explains: "It's not a shop window.

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Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

The Canadian agency is all about smart, strategic branding that breathes life into real estate, cultural, and hospitality spaces. With a collaborative vibe and a knack for timeless design, its team creates brands that don't just look great—they feel like they truly belong.

Client 486
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. Their philosophy is all about challenging the status quo, and they like to work with anybody who "believes branding has the power to change organisations, change industries, change perceptions, and change behaviours".

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50+ Amazing Digital Art and Illustrations by Professional Illustrator Artists

Graphic Design Junction

Digital art and illustrations have surged in popularity, with professional artists harnessing creativity, software, and technology to craft captivating visuals. Their unique approaches often make their work instantly recognizable, allowing them to cater to diverse industries, including book covers , games, films, and social media branding.

Digital 266
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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. Clients feel the same way.

Agency 482
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The 20 illustrators inspiring us the most in 2025

Creative Boom

In our recent Creative Boom survey, we gathered votes from hundreds of illustrators, art directors and industry insiders to spotlight the artists making waves in this challenging climate. His ability to blend humour with serious commentary has made him a favourite among both commercial clients and gallery audiences worldwide.