Rebellious, progressive and playful: Pentagram crafts a brand new look for Channel 4
Creative Boom
MAY 24, 2023
Clearly, something's been in the air. And it's been designed to evoke the channel's unapologetically rebellious nature, balanced with a need for cohesion and consistency. It has a similarly daring and progressive visual design heritage, and the new masterbrand draws strongly on that tradition.
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