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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Agencies typically have expertise across various industries, so they can bring industry knowledge to bear on a client's behalf.

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Freelance vs Agency: Which is Best to Hire?

Inkbot Design

Freelance vs Agency: Which is Best to Hire? Freelance workers tend to have more flexibility, but agencies can better match your skills with the job if you’re looking for the best fit. This guide explains the differences between hiring freelance vs agency. An agency, however, is a bit different. You get the idea.

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Rafael Medeiros on enduring the Hollywood strikes as a freelance graphic designer

Creative Boom

Rafael has now been self-employed for just shy of four years, and his goal is to stay independent and continue to grow his practice. Having built much of his career designing creative marketing for movies and TV series, from digital and social media campaigns to one-sheets and OOH, this has posed a big problem. "As

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How to Start a Digital Marketing Agency

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How to Start a Digital Marketing Agency Starting a digital marketing agency can be an exciting and rewarding entrepreneurial journey. This comprehensive guide covers everything about how to start a digital marketing agency, from writing a business plan to winning your first clients. trillion by 2027. But where do you begin?

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Liza Enebeis Liza Enebeis is the creative director and partner at Studio Dumbar/DEPT, an award-winning international branding agency in the Netherlands. We especially love her take on how LinkedIn and social media can distort what success looks like to people, as expressed in this Medium article. One plus one, right?

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8 of the best new courses on business development for creatives

Creative Boom

There are many opportunities to grow your practice, earn more money, and find a new level of fulfilment, whether growing your freelance client base, launching a side project, founding your own agency, or selling your own products. Here, she shares the secrets that helped her regain her sense of self and purpose.

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16 frequently asked questions answered to help you become a graphic designer

Creative Boom

In practice, a graphic designer typically works with various media, including both print and digital, to create designs that meet the needs of their clients or employers. Although some professional graphic designers are self-starters, most will have taken some sort of course. But equally, following lessons alone will only go so far.