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BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets. We created the design intention and then worked with FontPeople to realise the font and distribute it to McCain and their global agencies."
Art direction and storytelling The agency also handled art direction for photography, layout principles, motion behaviours, identity and motion assets, and guidelines for their use. The studio also moved away from the brand's older, dark pink and what might be considered a gendered palette to a vibrant set of jewel tones.
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