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&Walsh crafts potent new visual identity for global creative agency GUT

Creative Boom

Global creative agency GUT is celebrating its fifth year in business with a new identity crafted by &Walsh that ensures visual continuity across the brand's international locations. GUT is a full-service independent ad agency headquartered in Florida and with offices in the US, Brazil, Argentina, Mexico and Europe.

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Illustrators on the challenges facing them in 2024, and how they're responding

Creative Boom

We canvassed the views of illustrators, who shared their biggest challenges and explained what they're doing to meet them. Working as an illustrator is a fun way to earn a living, but it's not without its challenges, not least the need to constantly adapt to new challenges and shifting paradigms. Sebastian Abboud tells a similar story.

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10 best artist and illustration agents in New York City

Creative Boom

Bertrand Aznar, represented by Illustration Division Whether you need representation or are looking to hire an artist or illustrator, these are the best places to head to in New York City. This is where illustration agents come into play. But how on Earth do you find a market for your work? David Doran, represented by B&A 2.

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Showcasing illustration work: how to create your best portfolio

Creative Boom

Image licensed via Adobe Stock Putting together samples of your work for art directors, editors, and others might sound straightforward, but many illustrators find it anything but. We share some tips from the Creative Boom community on presenting your illustrations in the best possible light. Quality over quantity."

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Is social media for self-promotion over? Creatives reveal their honest thoughts

Creative Boom

In 2022, social media increasingly sucks for sharing content and finding work. Have you noticed how different social media feels at the moment? It's perhaps not surprising Alex has seen a lack of involvement in his content because other creatives feel less involved in social media overall. Image licensed via Adobe Stock.

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DesignStudio rebrands Ascential, the company behind Cannes Lions

Creative Boom

Unless you check the FTSE 250, you might not have heard of Ascential, the British business-to-business media company specialising in exhibitions, festivals and information services. The agency built the new brand positioning around the core idea of the "power of convening" at Ascential's marquee events. "We

Patterns 360
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Van Saiyan's incredible retro illustrations draw on special moments from his childhood

Creative Boom

© Van Saiyan Spanish illustrator Van Saiyan recalls special moments from his childhood when creating gloriously retro artwork that evokes the look and feel of old-school pulp comics. His illustrations have appeared in editorial columns for the likes of The Washington Post, Forbes and Entertainment Weekly. "In