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Good Habit builds serene brand identity for AI marketing tool, Wonda

Creative Boom

As our recent special report highlighted, AI is no longer a niche interest but is increasingly integrated into the toolkits of agencies everywhere, and used on a day-to-day basis. And that applies just as much to marketing as anywhere else. They wanted their customers to love the brand, not just the product, deeply."

Marketing 409
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GameStop and WMH&I shake up the gaming market with customisable candy-themed controllers

Creative Boom

The world's largest gaming retailer, GameStop, has collaborated with global branding agency WMH&I to create Candy Con, a ground-breaking controller that players can customise to their heart's content with a colourful array of faceplates, thumbsticks, and directional pads. It's visceral, simple, and fun.

Marketing 377
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Truffl's branding for coffee brand is packed with swagger and cultural pride

Creative Boom

Fat Miilk needed to stand out in the Vietnamese-American coffee market. Los Angeles agency Truffl explains how they did it. Still, getting attention and conveying the quality of your brand isn't easy. To do so, they turned to award-winning LA branding agency Truffl.

Brand 257
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Female-founded agency JOAN rebrands to reflect key elements of its DNA

Creative Boom

The New York/London agency has a new identity that retains familiar visual elements but casts them in a new, forward-thinking light. More recently, they've been applying their design talents to their own branding. And as a result, they've just released a stirring new visual identity for the studio.

Agency 250
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Alternative seafood firm OLALA! seeks to break through 'ordinary taste experiences' with new brand by Everland

Creative Boom

Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. We're here to challenge the market but do it sustainably. More products will soon be launched. So far, OLALA!

Brand 428
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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. But it doesn't hurt to take inspiration from those agencies already at the coal face of this stuff.

Brand 351
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Practice develops a 'less is more' identity for new skincard brand Remedy

Creative Boom

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. When New York-based brand-building firm Practice teamed up with skincare expert Dr Muneeb Shah, though, they were pushing against an open door.

Brand 305