Canny

FEBRUARY 26, 2024

In today’s marketplace where customers have endless choices, investing in brand development means more than just visibility – it is a critical strategy that helps brands differentiate their offering so that they are competitive and stay competitive. Brand Strategy Made Simple Developing a brand strategy is no easy task.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Defining Luxury Brands What determines when a product or service qualifies as luxurious?

Marketing 69

Marketing Marketing Brand Branding 69

Design Wizard

MARCH 29, 2021

12 Product Marketing Ideas. Creating a new product takes a lot of time and work. Then, after all of that work is over, you need to figure out how to market a product. There are now more marketing tools than ever before. Email marketing. Virtual events for a Product. Product giveaways/contests.

Marketing 142

Marketing Marketing Production Programming 142

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.

Marketing 77

Marketing Marketing Brand Branding 77

Just Creative

SEPTEMBER 23, 2020

Brands can no longer get by without adding video to their arsenal of marketing tools. Some brands have even found great success in making video the central part of their marketing efforts. Why is Video Marketing Important? Videos can also help you showcase your brand and products like no other marketing approach.

Marketing 342

Marketing Marketing Brand Branding 342

Inkbot Design

FEBRUARY 3, 2024

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. This comprehensive guide explores the must-have tools for branding to help convey what your company represents and attract your ideal audience.

Marketing 75

Marketing Marketing Brand Branding 75

Inkbot Design

OCTOBER 16, 2023

Product Packaging Design: Creating Memorable Brand Experiences In today's ultra-competitive marketplace, your product's packaging design has never been more critical. The difference a great package can make is enormous: influencing the perception of the item inside, creating brand love – and driving sales.

Packaging Design 92

Packaging Design Production Brand Branding 92

Creative Market

DECEMBER 16, 2021

2021 was an amazing year at Creative Market thanks to all the talented designers who put their very best work out there. We saw so many one-of-a-kind products from both newcomers and seasoned veterans climbing to the top of the charts! Extraordinary products don’t just sell well, they must perform well. Great product!

Production 128

Production Marketing Marketing Fonts 128

Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. Defining Marketing and Branding Before diving into specific strategies, it's essential to understand the difference between marketing and branding.

Marketing 85

Marketing Marketing Brand Branding 85

Inkbot Design

JANUARY 14, 2024

The Power of Colour in Branding and Marketing Colour plays a vital role in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. This article explores the psychology and impact of colour in branding and marketing.

Marketing 70

Marketing Marketing Brand Branding 70

Canny

OCTOBER 30, 2023

Drinks branding needs to be effective as you’re competing for consumer attention before they’ve even had a chance to taste what’s inside. However, the one thing all of these drinks have in common is their effective branding and the way they connect with customers.

Brand 78

Brand Branding Marketing Marketing 78

Inkbot Design

APRIL 20, 2024

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. Ethical Branding Many businesses believe that they sow the seeds of happiness, kindness, and well-being because they do ethical business. Therefore, brands form themselves as environmentally-cautious.

Marketing 66

Marketing Marketing Media Brand 66

Inkbot Design

APRIL 17, 2024

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

Marketing 67

Marketing Marketing Media Brand 67

Inkbot Design

JULY 7, 2023

How to Market Your Brand on Social Media It's fascinating to witness how startups, small businesses, and even large companies have recognised the tremendous potential of social media as a powerful marketing tool. They use these platforms efficiently to promote their products and services to a broader audience.

Media 101

Media Marketing Marketing Brand 101

Inkbot Design

APRIL 11, 2023

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. According to Statista, the global influencer marketing market was valued at US$16.4 Understanding Brand Awareness So, what exactly is brand awareness?

Marketing 126

Marketing Marketing Brand Branding 126

Inkbot Design

FEBRUARY 24, 2024

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. Online video allows brands to visually engage their target audience and communicate their messaging in creative and memorable ways. Stories communicate messages and meaning in a more relatable way.

Advertising 71

Advertising Advertising Marketing Marketing 71

Inkbot Design

OCTOBER 6, 2022

Instagram Marketing Guide for Next-Gen Marketers. Let us understand how Instagram works before moving on to marketing. Naturally, brands had to devise strategies to leverage Instagram and use it to market their products and services. To do this, brands come up with various new trends and techniques.

Marketing 132

Marketing Marketing Media Brand 132

Inkbot Design

AUGUST 21, 2023

15 Small Business Marketing Ideas to Skyrocket Your Brand Welcome to an in-depth look at cutting-edge small business marketing ideas that can take your brand's reach and revenue to new heights in 2023. We'll also look at data-backed trends that indicate where marketing is headed in 2023 and beyond.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

JULY 16, 2023

Sticker Marketing: Unleashing Creativity and Boosting Brand Awareness Imagine walking down a bustling street surrounded by a sea of advertisements. In this crowded marketing landscape, how can businesses stand out and capture the hearts of their target audience? Now, why are stickers such a fantastic marketing tool?

Marketing 72

Marketing Marketing Brand Branding 72

Inkbot Design

MAY 17, 2022

Top 10 Tips for Branding Products. Whether you’re an entrepreneur who has just launched a product or are looking to improve upon an existing brand, this short guide will help you understand what makes products memorable and how to communicate that value. 1 – Create a strong brand identity.

Production 89

Production Brand Branding Fonts 89

Canny

SEPTEMBER 25, 2023

Making informed branding decisions is key to driving business success. In any industry, competition is fierce and consumer preferences shift rapidly meaning the significance of effective branding cannot be overstated. Branding decisions are complex, and some you might not have even considered.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

OCTOBER 6, 2023

AI in Branding: Exploring the Future of Marketing Artificial Intelligence (AI) has become a game-changer in branding, revolutionising how businesses connect with their target audience and deliver personalised experiences. Let's explore the role of AI in branding and some exciting trends shaping the future of AI in marketing.

Marketing 82

Marketing Marketing Brand Branding 82

Inkbot Design

JULY 9, 2023

Top 10 Packaging Design Tips for Captivating Products Did you know that packaging plays a vital role in influencing purchasing decisions? How you package your product can make or break its success in the market. Did you know that 64% of consumers try a new product simply because the packaging catches their eye?

Packaging Design 143

Packaging Design Production Brand Branding 143

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing 67

Marketing Marketing Media Advertising 67

Inkbot Design

OCTOBER 15, 2023

Brand Differentiation: How to Stand Out in a Competitive Market If a business wants to get noticed in a crowded market, it must find ways of standing out from its rivals. This is known as brand differentiation and involves creating features, benefits or characteristics that set the company apart.

Marketing 92

Marketing Marketing Brand Branding 92

Inkbot Design

AUGUST 11, 2023

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 139

Marketing Marketing Brand Branding 139

Inkbot Design

DECEMBER 20, 2023

Ultimate Guide to Video Marketing on YouTube Video marketing has exploded in popularity over the last decade. YouTube, in particular, has become the go-to platform for brands looking to engage with audiences through video content. 90% of the best-performing content marketing includes video. How will you captivate them?

Marketing 78

Marketing Marketing Arts and Crafts Brand 78

Inkbot Design

JANUARY 23, 2024

Co-Marketing: A Powerful Strategy for Business Growth Co-marketing, partnership marketing, or alliance marketing is an innovative approach for dramatically increasing the reach, exposure, and resources available to participating businesses. This creates real value for shared audiences. This ensures mutual benefit.

Marketing 81

Marketing Marketing Brand Branding 81

Inkbot Design

OCTOBER 10, 2022

How to Optimise Your Brand Logo For Better Marketing. Businesses use brand logos all around the world as an easy way of differentiating themselves from competitors. Many brands put the cart before the horse by spending too little time creating a unique logo design that will draw customers in and keep them coming back for more.

Marketing 116

Marketing Marketing Brand Branding 116

Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. Brand personality refers to the brand's unique characteristics that distinguish it from competitors. These characteristics can be related to the product itself (e.g., a particular feature), its price, or its location in the market.

Marketing 72

Marketing Marketing Brand Branding 72

Graphic Design Junction

DECEMBER 8, 2021

For almost a decade now, influencer marketing has been on the rise as more and more social media platforms start utilizing it. Influencer marketing consists of social media personalitie s , or ‘ influencers ’ as they call themselves, advertise different products or services on their social media platforms. million market.

Marketing 117

Marketing Marketing Brand Branding 117

Inkbot Design

DECEMBER 9, 2023

How to Work with Influencers: Guide for Marketing Influencer marketing has become an essential part of any marketing strategy. With influencer marketing , brands collaborate with influencers who have built a large and engaged social media following in their niche. Do they collaborate with other brands you admire?

Marketing 80

Marketing Marketing Brand Branding 80

Inkbot Design

NOVEMBER 3, 2023

Strategic Brand Positioning: Standing Out in a Crowded Market The marketplace is noisy. In a world dominated by parity, how can your brand hope to stand out? Your brand has a choice. What Is Brand Positioning and Why Does It Matter? Ask questions like: What meaningful problems does my product solve?

Marketing 82

Marketing Marketing Brand Branding 82

Noupe

SEPTEMBER 10, 2021

Two of those will undoubtedly be your branding and your marketing. One of these is how your brand looks. But in reality, brand owners, marketing managers, and other specialists rarely understand how the two work in unison. Why marketing and branding need each other. Source: Concrete Jungle.

Marketing 123

Marketing Marketing Brand Branding 123

Inkbot Design

JULY 15, 2023

Crafting a Winning Brand Positioning Strategy for Market Success Have you ever wondered what sets successful companies apart from the rest? How do some brands capture the hearts and minds of their target audience while others struggle to make a lasting impression? Now, what exactly is brand positioning? That's right!

Marketing 71

Marketing Marketing Brand Branding 71

Inkbot Design

OCTOBER 4, 2022

Branding in Marketing: Steps to A Great Strategy. Branding is essential because it identifies a particular product or service to customers. This helps build trust between a brand and a customer and ultimately make a sale. This is why it's so crucial for your brand to have a clear purpose and message.

Marketing 91

Marketing Marketing Brand Branding 91

Inkbot Design

SEPTEMBER 28, 2023

Integrated Marketing: Boost Your Marketing Strategy Integrated marketing is a holistic approach that uses different channels to convey a consistent message and connect with consumers. It involves coordinating various marketing activities to create a unified brand experience.

Marketing 81

Marketing Marketing Publication Media 81