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Genius Sports Illustrated basketball ad is a design slam dunk

Creative Boom

Sports Illustrated Germany has celebrated the return of the EuroBasket 2022 championship with a special issue dedicated to basketball. That's how we feel every time we work with the Sports Illustrated team.". And in its pages is a genius advert courtesy of independent Berlin-based agency FRASER.

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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. It is often localised. High impression numbers.

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Sports Branding: How to Win Fans and Influence Consumers

Inkbot Design

Sports Branding: How to Win Fans and Influence Consumers Sports can unite people of all backgrounds and ages, creating shared enthusiasm and fervour. The global sports market is booming, with estimates valuing it at almost $500 billion ! What is Sports Branding?

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9 Creative Advertising Ideas to Transform Your Campaigns in 2021

Design Wizard

Discover creative advertising ideas to stop your target audience in their tracks and stand out from your competitors. Creating fresh advertising content that hooks your customers is getting trickier as attention spans shorten the huge number of ads that fight for your target audience’s attention. Soccerbible - EA Sports Fifa 2021.

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Top 20 Best Advertising Campaigns of All Time

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Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

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Correct The Internet: Global campaign aims to level the digital playing field for sportswomen

Creative Boom

Auckland-based creative advertising agency DDB NZ is fact-checking search engine results and shining a light on sportswomen with its new campaign, Correct The Internet. Many of the world's sporting records are held by women. Many of the world's leading athletes are women," says Sowden.

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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. And I bet you can think of a few more.