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Product Management Books: The Ultimate Collection

Canny

Right now, there are dozens, if not hundreds, of product management books out there. With more books comes more research, and the last thing anyone wants to do is spent hours trawling through book sites in search of the best product management books. 30 Things To Do in Your First 90 Days as a Marketing Manager.

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9 Common Digital Marketing Mistakes You Need to Avoid

Inkbot Design

In that case, you can spend money on social media advertising without specific goals or target demographics. Because of this, it's possible that the intended audience won't see your advertisements, and you won't be able to gauge how well your campaigns are doing. Suppose you don't have a solid marketing strategy.

Marketing 136
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Personalized experiences: When do they become behaviour change?

UX Collective

In some forms, this reminds me of when dark patterns were discovered and discussed. According to a survey by Epsilon and GBH Insights : “80% of consumers are more likely to do business with a company that offers personalized experiences.” (1) 1) As individuals, one could argue that it makes sense.

Art 117
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Accessibility Handoff: a guide for product designers

UX Collective

Screenshot of a Google search page WCAG Checklists To ensure WCAG compliance, checklists can be used not only by designers but also by developers, quality assurance analyst, and product managers. Information reading order The reading order of a user without visual impairment will be influenced by the visual patterns we will use.

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Don’t ever skip the post-mortem

UX Collective

And I began to notice a pattern. We’re in marketing, advertising, creative services, what have you. (credit: cesarastudillo/Flickr) I’ve been sitting here this rainy Saturday morning, sipping my coffee (shoutout Messenger Coffee Co. ), and thinking random thoughts about my career to date. Alright, I do have a point. We move quickly.

Client 84
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UX vs UI Design: A Comprehensive Guide For Beginners

Inkbot Design

UX researchers can observe how users interact with the product, survey users to draw out more nuanced insights, and analyse data to uncover patterns that UX vs UI designers can use to improve the UX. Other product development roles UX and UI design roles are not the only positions on a product development team.

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Market Research for Branding: How Insights Help Your Brand Growth

Inkbot Design

Customer surveys are one of the most typical approaches used by product managers while conducting a research study. You collect survey data by asking questions, which allows you to learn about people's opinions, attitudes, and impressions of a product. Product Development. Marketing Campaign Evaluation.