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How to Write an Advertising Brief (With Free Advertising Brief Template)

Canny

For any project involving advertisements of any shape or size, writing an advertisement brief is vital for success. Whether you’re looking to advertise on TV, on the radio, in newspapers or on billboards, every piece of advertising needs to be based around your goals and planned before they can be executed. download now.

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Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

Creative Boom

So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight. Each outdoor advertisement features a truly one-of-a-kind, crumpled logo extracted from the crushed cans. That all might seem like a lot of extra effort.

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This Photographer Documents Abandoned NYC Subway Ads

Design You Trust

Photographer Barton Lewis documents “wall cuts” (ad panels in the NYC subway) that people have torn and that have decayed, transforming them into artworks. More: Instagram h/t: boredpanda Source

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New digital archive provides invaluable insights into the evolution of Canadian type

Creative Boom

The project is dedicated to documenting and preserving typographic history – from every corner and community across Canada. Future phases will bring the stories up through the 2000s, documenting the seismic shift in communication that began with the introduction of computers and digital fonts.

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Brighter Later: Lettering and typography at the British seaside to be celebrated as the clocks spring forward

Creative Boom

His research resulted in Resorting to Type, a recent exhibition in Margate that documented the influences of nineteenth-century bold advertising typefaces such as Serifs, Slab Serifs, Fat Faces, and the under-documented Tuscan in its decorative and chromatic flamboyance.

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How to Download Adobe InCopy Free or Subscribe with Creative Cloud

Just Creative

This software is for copy and column writers who enhance the design aspect of the document. InCopy helps present attractive documents by collaborating with Adobe InDesign. InCopy the design and the layout of the document. If you work in marketing, advertising, and promotional content, InCopy is for you.

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FIFA 21 launches Channel 4 Diversity in Advertising campaign

Creative Review

The latest ad to be created as part of Channel 4’s annual Diversity in Advertising Award, which sees the winning campaign granted £1m of commercial airtime funding, has been released. The post FIFA 21 launches Channel 4 Diversity in Advertising campaign appeared first on Creative Review. CCO: Richard Brim.