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D&AD Awards 2025: who won what?

Creative Boom

In other words, if there was ever a danger that agencies would make work primarily to win awards rather than serve the client, that's now history. This was particularly evident in D&AD's new Creator Content category, where judges called for clearer definitions of craft excellence and higher standards in content creation.

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Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

Get real Some clients will be perfectly happy using AI-generated images on their websites, book covers, or annual reports. If quick and cheap are their priorities, then these are not the clients you should be looking for. Seek out clients who value quality illustration and can recognise an AI-generated image when they see one.

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How to Present your Logo Designs to Clients – Top Tips & Tools

Just Creative

It’s presenting your work to clients. So, they convey their reasoning and vision to clients – while beginners simply send an image. A good presentation allows you to: Sell your logo designs to prospective clients. The client hasn’t seen any of your logos yet. Clients are not designers.

Client 347
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How illustrator Alyah Holmes brings vibrant worlds to life

Creative Boom

The American-Canadian illustrator and designer has managed to carve a niche for herself thanks to her vibrant, playful style, which has won her work with clients ranging from Nike and Coca-Cola to Penguin Random House and The Ellen Degeneres Show. I've always definitely been attracted to bright, vibrant colours," she explains.

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Robot Food turns up the tang with Sarson's vinegar brand identity and campaign

Creative Boom

Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packaging design coinciding with the vinegar brand's first piece of new product development in 230 years. It's not something to feel passive about; it's an exciting, sensory experience."

Brand 462
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Illustrator Teddy Kang on shifting into the fashion industry and learning to see where life takes you

Creative Boom

In doing so, he can continue exploring advertising and fashion as an art director and creative while pursuing his first artistic passion. My work caught the eye of a French creative director doing big things at an international French-based advertising agency in Shanghai's office." It's been quite a journey!" Not easy at all.

Fashion 488
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What the heck is GEO and why do creatives need it?

Creative Boom

She'd write blog posts about "brand identity mistakes" and "logo design trends," sprinkle in the right keywords, and watch clients trickle in. Here's what Sarah is starting to realise: her potential clients aren't Googling "brand designer London" any more. They'll be the ones AI recommends when clients need creative expertise.

Client 259